Building security culture takes time and needs champions embedded across teams to sustain the message. Use marketing tactics like mascots and coordinated campaigns to boost engagement, not just post materials online.
Yeah, so it's not something you can do overnight, but building some sort of champions or advocates program, embedding knowledge into individual teams and work members. Again, it takes months and years to build up that and maintain it over time, but that is taking, it is taking kind of one voice or a small group's voice trying to shout out to the organization, and it's building an ecosystem of assets across countries or departments. That can help you carry that message. So that's a foundational component that probably in any change management type of initiative, awareness is one, like having those embedded champions supporting your effort are critical. The second thing is, what are you doing from a creative standpoint that feels more like marketing or like a campaign, not just pushing out online access to materials and things. So maybe it's envisioning a character mascot or a human mascot for your program, or how are you really structuring the communication plan that you're going to go out with the organization to kind of be aligned to key themes that your cyber program is trying to drive.
