Aaron PritzCEO, Reveal Risk · Cybersecurity Executive | CEO of Reveal Risk | Pharma and Healthcare Focus | Author & Speaker | Board Advisor

Marketing for Security Culture - Human Risk Management

Name: Marketing for Security Culture - Human Risk Management
Uploaded: 2026-05-18T19:15:28+00:00
Duration: 30 s
Channel: Aaron Pritz
Description: In this brief segment, the speaker draws a parallel between traditional marketing’s goal of influencing consumer actions—such as clicking links, making…

18 May 2026 · 1 min

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In this brief segment, the speaker draws a parallel between traditional marketing’s goal of influencing consumer actions—such as clicking links, making purchases, and becoming brand ambassadors—and the objectives of security culture initiatives, which aim to encourage employees to adopt safe practices and become security advocates. The speaker argues that the methodologies learned from marketing—understanding audience motivations, crafting persuasive messages, and fostering advocacy—can be directly applied to human risk management to drive positive security behaviors.

Marketing's job is to drive behavior change. The behavior that they're looking for is, how can I get you to follow my path, click my link, you know, go make a purchase and become a brand advocate and ambassador in a similar way when we're building a security culture, trying to drive positive behavior and become a security advocate or a champion, we're taking a very similar approach. So yeah, a lot of kind of the methodology, like things I learned on the marketing side, we've been able to apply to the human risk side as well.