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In this segment, the speaker explains how ransomware and phishing are the most prevalent cyber threats facing the food and agriculture sector, noting that they often overlap. Ransomware is especially damaging because recovery can take a long time, as illustrated by the high‑profile JBS attack that halted meat slaughtering, prevented the USDA from publishing meat prices, and caused market turmoil and empty shelves in Canada and Australia. The speaker also highlights the difficulty of communicating cyber‑induced shortages to consumers, citing a recent milk shortage that was mistakenly blamed on avian flu but actually resulted from a cyberattack on distribution. The overall message is that cyber incidents are becoming more frequent and can have far‑reaching effects on food supply chains and consumer perception.

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