A security awareness founder argues that most VC-backed startups in the space chase investor expectations instead of solving real problems for practitioners. They launched the Security Awareness Apologist initiative to champion genuine awareness programs that actually keep users engaged.
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Thanks guys. I'm stoked to be here. I think I started using Apology, like Security Awareness Apologist a couple months ago. You know, I've, I've been on my own little journey here from the practitioner side to being a founder and then kind of being on the product side for a while. And just, I see a space right now. This industry is, there's a lot of funding happening with new startups coming out and I feel like everyone is kind of maybe kowtowing to the VCs and what they want to see. And no one's really still here for the awareness practitioners. And so I'm just here unapologetically. Apologetically just being like, "Yeah, but this is security awareness. This is how security awareness goes." And if I can maintain people's attention and kind of helping people to rethink like what really awareness programs are, that's what I wanna do. And so, I don't know, I just, I kind of landed on that and it sounded good.