Security Awareness: Creating a Champions Program
In this segment, the speaker outlines how to transform security awareness initiatives from static informational releases into engaging, campaign‑style programs. They propose using mascots—either a character or a human ambassador—to give the program a recognizable face, and structuring communications around key cyber themes such as multi‑factor authentication or new security tool rollouts. The speaker highlights a concrete example: a realistic deep‑fake attack simulation that involves senior executives playing both the attackers and a heroic executive who stops the breach. By featuring real leaders, the exercise feels unexpected, relatable, and highly relevant, making the security message more memorable and impactful across the organization.
