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In this segment of the "Unlocking Security Awareness Program Success" video, the speakers emphasize the critical role of building an advisory or steering board that includes representatives from Human Resources, Legal, and Corporate Communications. They argue that establishing these cross‑functional relationships early in a security awareness program provides essential support for training schedules, compliance, and overall program credibility. By presenting a clear program plan to these stakeholders and securing their endorsement, program leaders can gain confidence, avoid reputational risk for the supporting departments, and unlock a "superpower" that accelerates program effectiveness. The discussion highlights that many security awareness initiatives overlook this relationship‑building step, missing out on efficient wins.

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