How to Get Digital Marketing Clients + Full Process to Onboard a Client | AWA 08

15 Feb 2023 · 15 min
14:59

In this Hindi podcast, Akshay Kirwala, founder and CEO of a digital‑marketing agency with about 40 employees across Mumbai, Bengaluru and Delhi, discusses how his agency acquires, onboards and retains clients. He outlines the agency’s service suite—performance marketing, marketplace management, purchase/retention, and consulting—and describes its client portfolio (12‑13 brands from India, Singapore, Canada, with plans to expand in South‑Asia). Akshay breaks down a 23‑step client‑acquisition framework that includes channels such as events, partnerships, direct and substitute competition, content marketing (email newsletters, case‑studies) and discoverable ads on platforms like Google, Facebook and YouTube. He explains how to source relevant industry events (TenTimes, EventHQ, etc.) and how to validate an Ideal Client Profile before demand generation. The conversation also covers advertising tactics, contrasting star‑influencer ads with user‑generated content, and shares performance metrics (CPR, revenue). Akshay details the onboarding workflow—tools, brand questionnaire, brand‑book creation, setting expectations, and delivering a minimum 60‑piece media plan. Retention strategies are explored, including regular NPS feedback, phased deliverables, avoiding over‑promising, and scaling services. He talks about budget constraints, using freelancers or trainees, and leveraging data (e.g., 40 crore spend in cosmetics) to identify trends and create research assets. New segments address low‑budget talent acquisition and in‑house training, handling client conflict situations such as delayed Meta payments or scope‑creep website projects, and the importance of networking through industry groups (WB, LinkedIn communities) to gain insights and mentorship. Finally, he outlines the agency’s approach to international expansion, partnering with local agencies and adapting content culturally.

Chapters

More from Abhit

16:45
youtube.com

Make 1 Crore/year with Online Coaching Business (Full Details)

1mo ago
youtube.com

1 Crore. 1 Year | 3 Battletested Ways | My Book Launch

4mo ago
youtube.com

Launch Your Micro Software Business | Full A-Z Guide | (₹5,00,000/Month Plan Inside)

5mo ago
youtube.com

5 Sales Hacks | 5 Minute Setup | 200% Company Growth (Here's How)

5mo ago
youtube.com

Here are some AI Tools which can replace atleast 5 employees!

5mo ago
youtube.com

Give Me 5 Minutes… I’ll Save You 5 Years

5mo ago
youtube.com

This Video Editor from Small City makes ₹90k/m | The Podcast Hour Ep. 17

5mo ago
youtube.com

AI Automation Agency Kaise Banaye? #AI #claude #aiautomation #agency

5mo ago
youtube.com

Do a Social Media Detox #socialmediadetox #socialmedia

5mo ago
youtube.com

Nikhil Kamath Using Claude (My Reaction) #nikhilkamath #claude

5mo ago
youtube.com

Nikhil Kamath using Claude, Generate Unlimited AI Videos and More | Abhit Reacts Ep.2

5mo ago
See all content