How Umang Gupta Got his First Client for his Digital Agency | AWA 07 |

10 Jan 2023 · 9 min
8:48

In this Hindi‑language interview, host Speaker A talks with 19‑year‑old freelancer Umang Gupta about how he landed his first client for his Facebook‑focused digital agency and the tactics he uses to grow his freelancing business. Umang explains that he first attracted a client by sending a personalized Loom video that highlighted the prospect’s problem, followed by outreach via email, Instagram and Facebook. He then booked a Zoom discovery call (typically 30–45 minutes) where he gathered detailed information about the client’s revenue, goals, current marketing, and pain points, and used this insight to position his services. Closing strategies included scheduling a webinar, confirming the project timeline, and asking the client directly how they prefer to pay (Google Pay, PhonePe, credit card, etc.). He also discusses using free initial work or a one‑month free trial to build trust, then moving the client to a retainer model, and the challenges when the client’s budget changes. For lead generation, Umang recommends creating content on Instagram, joining niche Facebook groups, and using Canva to produce graphics quickly. He advises beginners to start with easy‑to‑learn skills like Canva graphic design, practice for 2‑3 weeks, and then offer services on freelancing platforms. Throughout, he stresses persistence, compound growth, and the importance of consistency in freelancing. The interview ends with a motivational message encouraging the audience to keep working toward results.

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