Where to Spend Money on Business? | Spending Marketing Budget| पैसा कहाँ लगाना है? |

20 Jan 2020 · 8 min
8:24

In this Hindi-language video, digital marketer B. Padhyay explains how businesses should distribute their marketing budget across the four stages of the customer journey—Awareness, Ask, Act, and Advocate—rather than dumping most of the spend on awareness alone. He outlines the purpose of each stage, shows how to calculate conversion percentages, and highlights typical mistakes such as over‑investing in awareness or neglecting sales training, copywriting, landing‑page optimization, and customer‑advocacy initiatives. Padhyay stresses that investing in sales team skill development, persuasive copy, and small‑scale advocacy tactics (e.g., birthday gifts) yields higher ROI. Throughout, he promotes his “Digital King” training program, detailing its discounted price (₹5,000 vs. ₹50,000 regular), enrollment process, and the benefits of weekly live sessions and networking. The video ends with standard YouTube calls to like, share, and subscribe.

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