Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

Episode 563 is live!

Name: Episode 563 is live!
Uploaded: 2026-05-04T17:15:02+00:00
Duration: 32 s
Channel: Bradley Hamner
Description: In this brief monologue, the speaker uses an airplane metaphor to explain a simple growth model for businesses. The "lift" generated by a plane’s wings…

4 May 2026 · 1 min

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In this brief monologue, the speaker uses an airplane metaphor to explain a simple growth model for businesses. The "lift" generated by a plane’s wings is likened to a company’s focus on opportunities—specifically, creating new offerings for existing customers or delivering existing offerings to new customers. The "thrust" from the engine represents courage, the willingness to act boldly and move forward. When both lift (opportunity focus) and thrust (courage) are present, a business attains altitude, i.e., growth. The speaker emphasizes that growth only occurs when a firm combines these two elements, and he briefly outlines the two viable pathways: new products for current customers or existing products for new customers.

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So you've got the lift of the wings that takes the plane up, and we call that focus on opportunities. We convert. There is the thrust of the engine that takes the plane forward, and we call that courage. When you have lift and thrust, you get altitude. And for a business, when you have opportunity focus, which is new things you can do for your customers or new customers, and courage, you get growth when you combine those two. I'll, I'll spare the rest of the model, but growth only happens when you focus on doing new things for existing customers or existing things for new customers.