How To Scale A Profitable Membership Community | Ep 810

I think demonstration of expertise is more valuable than talking about expertise. I prefer to do business than talk about business, as ironic as that may seem. Today, AI Jack joins us to do business rather than talk about doing business. Welcome, AI Jack.

Thank you for such a warm introduction. Good to be here.

Yeah, it's actually so fortuitous that Kirby picked you out because I have some things I'll follow up with you on some AI stuff. But this is all about you. The whole kind of process I want to go through is let's just go click to close. So let's start with how do people like— basically, like, we'll take people through the customer journey, and as we're going through it, I'll take notes, and then we'll go back through it and kind of like go through some of the considerations. That work?

Awesome, sounds good. So, uh, my funnel and our funnel is really straightforward. Primary customer driver is YouTube. That's pretty much the only place to make content. So make YouTube, we shout about the school community, add loads of value, uh, they then come through to a paid school group.

Anytime.

Let's show people, let's show people. And while I pull this up, um, you want to tell everybody what your group's about, just in like, you know, a minute?

Yeah, sure.

So my community is about AI automations. So, um, we help people make money, automate their business, and learn. So the outcomes that we drive is to get people their first dollar, the first few thousands of dollars with AI, uh, or their first automation. Um, and we just help them rock and roll, have a great time, learn, and crush it, basically.

So AI Jack doesn't come up. So what do I search for?

Jack Roberts. I think AI Jack was something that Sam actually created. There you go. That's one.

I love it though. Yeah.

I didn't ask for it. It just sort of found me a little bit.

Yeah. That's how greatness is. Okay. Here we go. So everybody can see it. And so you're doing, okay, so you're doing a decent amount of volume. So you're doing what, 3 or 4 a week right now? Yeah.

Cadence now is 4 a week. Previously it was like 2, 2.5 a week. So just up that.

Okay, got it. I get, I get, I get little, little trends here. Okay. Let's talk about the good stuff and we'll talk about, you know, potential, potential ideas. So right off the bat, having, having link above the fold, you saw before I even clicked it, it was there. So for everybody else who's watching, um, or listening, that is great thing number 1. What are all these ones?

Um, well, basically this is resources that you need for the video. So like any softwares I recommend or like tools you need to crush it, you just find the links in the description.

Okay. Build your first AI employee. Let's see how it goes. So since you're primarily YouTube, I'm gonna spend a little bit of time on the actual videos and then we'll go like, we'll follow kind of the, the link, the, the link path over. All right. Let me, actually let me share it so you guys can hear volume.

Can I make a recommendation? Go, go with the latest video. That one was a little bit of a unique one so that it wouldn't be a representative example.

So it goes to this one.

Yeah. Just go to videos. Latest.

Does this work? Cool.

And then just the first one. Yeah, that's perfect. Hey VA, I fancy a Nando's. Do me a favor, list every single Nando's that exists in Leeds and their addresses. Thanks. We test the workflow and check this out, guys.

I come over, goes AI agent, he checks the model, he's going to check with the SERP API and look at the response we get back.

Right there, every single Nando's we've got, the city center, Kirkstall, and how it works. Guys, in this video, I'm going to show you how you can build a very simple AI agent in N8N.

I'm going to show you how we can add a very easy-to-use RAG retrieval system and also how we can update any document we wish to, to this database so that you can recall it at any time you want to. Now, this is going to look really different than Make, so I want to explain briefly, start with an overview of what we're going to cover, why we're covering it, and then I'm going to show you step by step how you can build this system with memory, with RAG retrieval, and in simple terms as humanly possible. So if you follow it step by step, you'll be able to use this system.

Now, in my last video, I showed you a full system of how to build an AI agent in make.com.

Now, one of the really big differences between make.com and A10.

Okay, so I would probably repeat title as soon as humanly possible rather than starting with the Nando's thing, just because if I, if I'm coming in cold, I'm like, wait, is this like, what, wait, do I, what, what did I just click into? So just, I would just look for congruence. We put, we push on that a lot. I've also added another P to my kind of like P's framework of Proof, Promise, Plan. There's two more. One is Picture. So I want to add basically a visual roadmap that goes along with this so that people know what's happening. Cause like, I think you pulled up this, this, this little guy here. I also probably wouldn't mention the last video because it's not as relevant for me as a new viewer. So here we go. So was this the, is this supposed to be the roadmap?

Yes, that's right. Yeah.

Okay. So I think, I think if you can, if you could at the very least highlight, like even just using your, you know, your cursor, it like just from a lo-fi perspective, if you could highlight each of the points that you're talking about, because I see this and I didn't know this was the roadmap.

Okay. Yeah.

This is also way too much text for one, for somebody to like comprehend. And so like normally, you know, a couple words is all that people can like actually like take in per kind of per time, right into repetition of the headline, which also means that you're going to probably start with your headline and packaging first, which are you doing that right now?

Yeah.

Yeah. Okay, cool. Yeah. So you'll have your packaging, you'll have your headline. And so you'll know that that's how you're going to start it. But I would think ahead of time of If these are gonna be the benchmarks that I'm having the video, like I wanna say, so I wanna say that and show them that roadmap basically as soon as I can after I hit the other Ps. The proof part, I think that you had with the Nando's thing. I think that I'm guessing that was an element of proof. I would just put it a little bit later cuz just, I mean, I'm talking like 15 seconds, you know what I mean? Just a little bit later. And as anal as this sounds like, you know how, how much intros matter, like intros are everything. We spend like an ungodly amount of time on our introductions. The other piece is that you can mention pain. I've updated mine with 5 Ps instead of 3. So it's proof, promise, plan was what I started with originally. I've since then added picture and pain. And so pain and promise go hand in hand. So it's not just here's the good stuff you're gonna get, but here's the bad stuff you're— this'll help you avoid. So it kind of, it hits both sides of motivation. And just for everybody else who's listening to this, this is just like kind of like general persuasion. General persuasion and makes good content. So those are like, it's the same laws of behavior. We want to reinforce them, them staying along with us. More good stuff and less bad stuff are both, both good, you know what I mean, in terms of outcomes. And so a lot of this is what we're leveraging is clarity over like cleverness. Okay, cool. Let's get— I'm going to watch a different one real quick.

Do me a favor, book me an appointment with Matthew next Tuesday.

Let's call the appointment MacBook Review. And just the agenda is going to be about buying MacBooks and whether or not we should go with Windows or Mac. Yeah, that's everything. Guys, I just sent a voice note to my VA, my agentic VA. You can see right now exactly how this works. This is just one of many capabilities we can do with this. And you can see right now it's going to go down, it's booked an appointment. And if I check right here, look at this, guys. Your appointment's been successfully scheduled. It's about MacBook review. Here's the agenda, here's the date, the time, and he's actually going to be attending and everything like that. All this is done, guys. Go on to Google Meet and book an appointment with Matthew. It knows who Matthew is, it's got all that data, and tasks like this for you completely automatically. Now, in this video, I'm going to show you exactly how you can build a completely no-code AI agent system. I'm going to show you exactly how you do it step by step. So if you follow this video from now all the way to the end, you'll have a working system that can do really epic stuff for you. Just like that. Now I wanna start and basically do 4 things. I wanna do an overview of what it does. I wanna show you triggers we can do. And for that we're gonna do WhatsApp. We're gonna do Telegram.

Yeah. So same thing here. I would, I would be highlighted, I'd get way close, like I'd zoom way more into it and just say like, here's where we're gonna go. It's a small thing, but I think it'll help people with milestones in the video. I would experiment cuz I'm guessing you always start with this demonstration up front cuz if—

No, that's just these 2 videos are the same thing on different technologies. That's the other videos have very different openings, but yeah.

Okay. The integrations that you're making right now, do you know where they are?

Um, with integrations, what do you mean?

Do you mean like—

so you showing the school, uh, community?

I don't specific— like in some videos, if you go to the channel, I'll show you a good example. Like sometimes I'll pull up the school community as part of it and say, hey, by the way, everything— this is what we do in the channel, about type of thing. Um, but in most videos, no, I don't pull the school community in every single one. But typically, like prior to this video I did, but not all of them. Okay.

So I would, I would recommend, um, before you make the videos, figure out what integrations you're going to make. So, so here's the difference for everybody who's listening to this, especially if you make content. The difference is not that we're going to make a call to action. So we're not making a call to action. We just want to demonstrate your concepts using your tools and products. Right. And so if you, if, for example, you saw the recent, probably if you've looked, if you've seen any of the last, like 12, 10 videos that I put out, I used to do this like, hey, by the way, I have these books, you can go check 'em out. Right? I was like, why am I doing this? I talk about the shit that's in my books. I just started pulling my books over, opening to the page and being like, hey, so what I'm talking about right now is one of these three frameworks. This is the framework we're talking about. Here's how it applies. And then I don't need to say, hey, go buy the book. It's just like anybody who's like watching immediately was like, oh wow, I kind of want to know what's inside, what else is in the book, right? I think if you were to say, like, just be like, yeah, so I'm going to go over to my, my, my school community. I'm going to grab this file. This is kind of the roadmap that we're going to use. And then like unclick over and then you go into it. It'll be really seamless. And the nice thing is you can add it, like you can add way more of these than you can have like a right hook. As soon as we started doing this, my book sales tripled and I'm not even making any CTAs. And so I think integrating it like that and like every video, I don't know if you have a checklist for your videos, but I would, I would encourage you to have one or your team or whoever helps you out. Of like, and then as you get into it, it's like, what are going to be my 1 or 2 integrations? If you know what you're going to talk about, then you can just plan when you're going to, you'll have the page, you know, you'll have the page pulled up when you get to that section, you pull it up, you click it, and then you're right back, right? So it's not, it's not like, it's not right hooky. It's not weird.

That's helpful because I've done that like intermittently, but like I don't do it like religiously every video. So that's good to add to the checklist, I think.

Yeah. I think adding it like being discreet about it, being purposeful about being subtle. Yeah. I think is kind of the goal. Okay. Okay. So you got your pinned comment. That's good. You have this one, which is great. Okay. So we have these two, which are the, those are the two big ones. Obviously the integration is actually going to be the one that drives the most in my opinion. But these two are key. Okay. So without going through more of this, because I want to be mindful of time. Okay. So let's click over. So let's say I like this thing. Great. Do you have, you have a universal description for all your videos? I'm guessing.

I just changed the description. Yeah. It's like just the tools change.

So the advantage is if you keep it unique, like you don't mass change your descriptions, you can make your, your call to action in the description contextual to the integration. It's just like in the video. It's like you're, you're going to, you're making the integration contextual because it's not, it doesn't feel like an ask because you're talking about whatever this topic is. And so that it naturally leads to the product that you have that includes that thing. And so we just want to basically keep it congruent with the other, you know, the other CTAs that you have. If you had told me, just for everybody else, if you had told me that you, you mass change them, which by the way, if you don't know, you can do that, which is great. The pinned comment is where you can keep it contextual because that's not going to get changed when you do the mass, like deletion and then like substitution on your, on your descriptions. Does that make sense?

That's good. Yeah. So like the CTA in the comment would be contextual to the video, but then this time you want the description.

Okay.

That's interesting.

Yeah. So it's like, hey, if you liked that map version of this, it's in the second module of my community. Arrow. And it's like, cause now it's like, cause people aren't, people don't want to join the community. They want whatever you just showed them. So it's like, hey, here's that thing I just showed you. Go here if you want it. And I think it'll just, it'll convert better because you just made it relevant.

That's, that's really nice.

Okay. So let's just, so those are, those are just like very quick off the, off the, off the cuff things that we can do to improve it. If I were to do any more time, how are you picking your topics for, uh, for YouTube?

Um, so some of them by the community, other research, I'll check out like what everybody in the space is making and just try to make like new, fresh, or big things. So it's a mix of like stuff I want to make, stuff that I'm hearing from the community, and then I'll just take a look at what's on YouTube, what's on different platforms.

And then try to plan out like 3 or 4 videos based on that.

I think that's one of the areas we need to be better at is getting scientific with like the topics and the ideas.

If you guys are curious, by the way, all we're— all I'm looking for here. So the search here, there's another one called oneoften.com that's a little better than ViewStats. I pulled this one up because it's free, but oneoften.com, basically you can just search in there for the categories that you do and it'll show you the top videos on like an endless scroll. It'll give you this endless scroll of packaging and headlines. And so what we do is I'll show you what it looks like for us. So I see they give me this and they're like, okay, these are outliers. We can see these are 16.6x outliers, 27.8x outliers compared to the channel average. Like we just, they pull these together and they're like, okay, is there a version of this that we can, that we can do, right? Can we, can we pull off some like Um, don't like, don't launch a second product without watching this video. Don't buy a new iPhone without watching this video. So we just look at this and try like how to make the greatest comeback of your life, how to make the greatest comeback, like, uh, revenue screenshot, maybe something business related. And so they'll put their notes in here. Okay, these ones are working really well. Like, like 10 Rules for Making Your First Million was an adaptation of, you know, these, these videos where we see these, these outliers. Okay, so For everybody, as you guys are going through this, like the order of operations, if you're making content is you pick your, you pick your big idea first, right? A lot of people are like, ah, what am I going to make today? It's like, start with the topic, figure out the packaging, and then you make the video. And then for you, you'll have, you'll have it planned out and then we'll do the integrations. Like you'll know what your 2 or 3 integrations are going to be. And then when you put your pinned comment, make it relevant. Okay. So I think that's, I think that was, I know it was a detour, but I think it was important enough for people who make content. Okay. I would probably not call them by the name of the community because they're not there yet.

Hmm.

I'd probably call out business owner or whatever the— whatever you want to be more specific about the avatar. I think I would probably use as my, my thing here. I would, I would probably put this price increase lower, probably around the CTA at the bottom because I'm not considering buying yet. I'm seeing if this is for me right now. So I would have headline around the avatar and then I would probably have, I would still follow the same kind of proof promise plan, um, set up, which is like, uh, and it's not in that order. So it's like promises, uh, you know, we're gonna help you do this thing. Um, the proof is we have 1.2, you know, we have, we have a bunch of people. Um, I think this is actually really strong. This is me being a not super tech person like that. That's super interesting. I think if you can talk about— because you do have a lot of business owners.

Yeah, a lot.

Yeah. Yeah. Because right now I would be talking about money saving. So like, what are the pains that a business owner experiences? It's like you can cut down your low labor, your low, low-cost labor by 50% if you just learn some of these tools. I wouldn't put that number in, but I'd be like, you can, you can dramatically decrease the amount of employees that you need to have. And they'll do better and they'll never get sick and they'll never have sexual harassment claims and they'll never ask for work, you know, workers' comp or liability, right? So it's like, what are the pains associated? Like, imagine having all of the things that you need without having endless meetings. Like, so get more into the, the perspective of like the business owner. Like, what are all the pains business owners go through? So this is kind of like in the, in, so this is me doing integration, right? So inside of the, the offers book, right? I would pull it off and be like, we talk about the list of all the problems. I think listing out the problems would be really valuable. And I would probably split test a version of this where it says problem arrow solution. So it's like for, for like to get rid of meetings and all that stuff. This is the, like, I would want to be specific about the problems I'm gonna help them solve. Because I think the more specific you can be, the more compelling this copy will be. Because like generic automation in general, like I understand I should do it, but I don't know what things I can automate. Sounds like—

yeah, that makes perfect— I think that one of the, the things we consider is the fact that we have a couple of different avatars. Some are business owners, really successful business owners that want to crush it, but we also have aspiring entrepreneurs that want to make their first $2,000, $5,000 online, and the kind of things they look for are very different. So when I was writing that, one of my thoughts is, how do I— how do we capture both? I mean, we could just list it out as what we're— that's why it reads as generic in some.

So I would do entrepreneurs as the headline because that'll cover both. Right? People identify with it even if they're not, you know, whatever. And then I would probably go for promise and then the pain side. I basically, you're going to go individual and then business. So it's like individually, here's all the pains you solve by having these automations at a business level. These are all the things that that translates to. Okay.

That's nice.

So it's like if I help you do this one thing, That's great. At a business level, that one thing translates to this, which then is future pacing for somebody who's aspiring and present day for somebody who's at that level. Does that make sense?

Yeah, that's pretty tasty actually.

Okay, so that's just on the copy stuff. I'll look at the video in a second. Let's see here. A lot of these I would, I would do, I, I hate saying this, but I would probably Let's see here.

Hold on.

I'm going to, I'll give you my, my actual, I love the meetup pictures. That's really cool. I like, I actually really like this. I would probably, you know, I would probably cut out the social, like all of this underneath of these, um, this stuff, because it's really, it's really noisy in terms of like eyes. Um, and I would probably use some marker or something, you know, like not actual marker, but like digital marker to highlight what I want someone to read. Just so that would just be like a small thing that I would, that I would consider doing. I think this is really strong. I would probably put this first.

Wow. Okay.

Because it's real life, you know what I mean? Like, like, and I would probably put like some banner here that says the best AI community in the world, something like that. You know, I think that because this is like cool, like real people, artificial intelligence.

I brought that down. That's good. I like that.

Yeah. Yeah. Okay. Uh, all right, let's see.

Hey there, it's Jack.

AI and automation is changing the world right now. And if you can give me 90 seconds, I'd love to show you how this group might be able to help you. I wanted to start with results. We pride ourselves on being the stuff that works. Christine, for example, made her first $10K a month only 54 minutes ago. I built 2 separate businesses now from $0 to $50K a month. I absolutely love AI and automation. We're about the latest AI and incredible automations. But fundamentally, it is only about the stuff that actually works. Whether you want to make a 6-figure income with AI, you want to streamline your existing business, or you just want to make cool stuff. Kind of like this SpongeBob. Every time I get to a new country, there's like multiple people who can tell me at least 3 things. They say, dude, I've made X amount of money with automations. When I was in Frankfurt, someone told me they made like $18K selling a tone of voice, AI automations. It's in every single country that I go to, whether it's like $10K getting the first clients or whatever it is, it's stuff that works. Anybody can do this regardless of the skill level and where you're at with it. So for example, just pick out some results. Glenn made $20K that week selling AI automations. I had someone tell me only 3 days ago, they didn't even try to sell automations. They just said, hey, hey, 7 Business Owners, what do you think of this? And they said, I want to buy it. He was like, it's not even for sale yet. We're really proud of ourselves and getting the framework and the automations that are best in class and don't exist anywhere else. So you can crush it. Inside the group, here's what you get. You get me. So basically for $50 or whatever the price currently is, you get me working for you full-time, all day, every day. So you don't have to sit down and figure stuff out. I go out and I do that for you. I look at the latest tech and I build the cool stuff that'll help you smash it. And you get head of tech, you get an onboarding manager, you get 5 tech support calls every week. We can give you 100% solution guarantee or your money back. So if you struggle with something, we will help you figure it out to make sure you can get flying. We do monthly cash prizes, we do competitions. We like to have a rock and roll good time inside the group as well. Obviously it's exclusive content that you can't find on YouTube. And we have a level system where you can earn points as you basically advise the group and speak to other people, basically getting thousands of software all the way up to free lifetime membership. Think of Skool as like a little bit like Reddit on steroids, right? 2 days ago, introduced himself, 55 comments, 28 likes. Support calls come in the diary every Friday. We have business masterminds where we can sit down and ask any question you to where you want to get to. Every week we have these beautiful masterclasses with experts in different areas, whether it's copywriting, LinkedIn, Facebook ads, any social media thing you want to. In the classroom section, we have to start here. Here I show you how you can save money in the memberships. If you go for annual, you get a weekly discount, you get exclusive trainings. On top of that, you get a really sick click avatar. Then we have every automation. This is every single automation I do on the channel, as well as loads of exclusive ones that you can't find anywhere else. And you select one, so you want to be like making money voice, social media, you can come down, basically just download it and upload it to Make It and get the entire blueprint loaded for you automatically. Or you could, you know, Frankenstein and build your own, which many people do. And we've got all the agents and all the resources, of course, there. On top of that, we've got masterclasses that I told you about. So in here you've got things like growth hacking YouTube, people high-ticket sales, community growth, neuromarketing, You name it, we give you that. But we also want to give you practice and exposure to help accelerate whatever you want to put your goals on. And then we got to mental dimensions. But what's really cool is a leveling system that sits in school. So when you come in, you will be a fax machine. You start at zero, you get nothing, you deserve nothing, but actually level up in the community from speaking to people and adding value. You start to unlock things as a core benefit at every level as well as hidden bonuses that you find out. So for example, level 4, you get 10,000 miles of software. Level 5, you get exclusive calls with me every month as a pro player. You unlock avatars all the way to free lifetime membership. If you think this to meet you inside. Whatever price is, you pay.

All right. Hey guys, real quick. This podcast only grows from word of mouth. Quite literally, there's no other way to grow a podcast than word of mouth. If there's some element of this that you think somebody else should hear would be relevant to them, it would mean the world to me if you shared this via text, via Instagram, via DM, whatever way you like to share stuff with people you love. Thank you. Okay, so big picture, I don't think it's— I don't think it's bad. So just, just to just say, you know, big exhale there. I think it's actually a little overwhelming. The thing that I— the thing I keep thinking about is like, so by the way, for everybody who's listening to this, like the way that people buy is like they are interested and then they immediately have an objection. And it just sits, it just sits in their brain until it gets answered. And if it gets answered, they buy. Because rather than try to like edit this or something, I think if I try to ask myself like, what would I do to try and advertise this? Right? Like, what would I try and do? I would probably have some sort of metaphor or analogy that gets brought up and I would probably also promise their first like automation can get done in less than 5 minutes. Because the big thing that I have is like overwhelm and this seems complicated. You're like, if you think about value equation, right? Like the big ones for you are going to be risk. I mean, honestly, there's a lot of them because you have, you have risk, time, and hard. I would be thinking about that from this bucket, which is like AI is incredibly intimidating. If you don't know what you're doing, and this group is to help you know what you're doing. And so there's 3 components to making AI work. One is to actually do stuff that helps you in your life rather than neat tricks. That's the risk component. The second thing is that it actually is to do it in a way that doesn't take you oodles and oodles of time or make you feel like you have to become a software programmer. And the third is that everyone should be able to start as long as you can watch this on a phone right now and you have an internet connection. We can walk you through it with the first one. The first automation I'm going to show you how to do is going to make this group even more valuable for you, and you can do it in less than 5 minutes. And the first thing we're going to have you do, because a lot of this is we want to take something that feels really intimidating, breaking into tiny chunks so that you can actually start taking steps. Now, in, in, in the spirit of talking about steps, we can go all the way through these levels, which I'll show you. Like, I won't get too much into that because right now you haven't made your first automation yet, or maybe you have. But let me just talk to you about the types of automations or the types of problems that we help you solve. And by, by the way, all these problems that we will help you solve for a business are things that if you're a business owner are valuable to you, or if you want to sell these to a business are valuable to sell, right? So it works the same whether you're, you're trying to sell these services or you want to use these services. It works the same way. So like this, I'm just thinking like, how would I pitch this, right?

Yeah. Yeah.

And listen, you probably just saw me on the internet, so let me just show you some of the pictures of our meetups of people who've been in the community. And this is me showing the pictures and like, and that's me, right? Yeah, real person. But the next thing is that you're probably wondering about is like, I'm, this is me literally cuff off the cuff, but that, that's probably what my introduction would look like, which is, okay, well what you're probably wondering, well, how many people like actually do stuff that works? Well, like here's one. And like, instead of being shorter about it, I would tell the narrative. A little bit more. Like, this is Sandy. She struggled with X. She had tried Y. It didn't work. And then I'm, I'm Guru on the Hill comes in. Story changes. She used this automation, which you can find right here, and this automated her front desk. This is John. Now, can you imagine selling to the business owner or being a business owner and having that? Amazing. And here's her saying, oh my God, this changed my life. Now, here's John. John was trying to solve this. He struggled, and then he used this plugin, which I'm now showing you, and this is what he was able to help him do. And then I would basically show that, and it's like, listen, I just showed you 10 of 100 different automations that we have. And so whether you're trying to automate marketing, sales, front desk, customer support, you know, conversion rate optimization, topic searching, any of these things, I can show you how to do it so that it's like having a, a minimum wage employee, except you don't have to worry about sexual harassment, you know, like, you know, unemployment, interviews, all this stuff, right? Yeah. And so that's probably how I structure it. And so now I probably have someone in consideration mode and it's like, cool, listen, I know that there's a lot of stuff on the internet and we pride ourselves on having, you know, a really good community. It's really tight. Here's the deal. Come on in. We have 100% solution guarantee. And so the first thing you're gonna do, and I would show them, So in the video, I don't know if you show it or not. I didn't watch the last 10 seconds, but like, so what you're gonna do is you're gonna click the button that's over here. I'm gonna share my screen to show you what it's gonna do. Like what you're gonna have to do, you're gonna click this button and then it, you know, the thing pops up. And what I want you to do is I want you to put in the automation that you want us to help you with. All right? What the automation you put there, as long as it's with one of these 5 categories, we'll make sure that you hit it. And if you don't, just ask and we'll give you your money back if you're dissatisfied with what we have. 'Cause now you're saying, I will literally help you solve this problem. And I think in your onboarding, you can point them to those, to like, to where, you know what I'm saying? Like you can point them to where that automation lives. And then you say, so the first thing we're gonna do when you get in is two automations. The first one is to get your first automation outta the way so we tear the bandaid off. The second is we'll help you start working on what you need to get the one big problem that you have solved.

Wow.

I think that, that is exceptional. That makes perfect sense. Yeah, exactly. I think that follows the, process somebody would be thinking in. I think my video hits notes, but in a jumbled order. I think it gets romantic about all the stuff it offers, not maybe where they're thinking in the journey as they come on as onboarding.

And you're using, and this is super common because like you're very familiar with the topic, but the person who's coming like might have just seen one video and was like, I need to learn some shit about this, right? Like I'm that, I'm that type of user right now. I'm actually, I'll tell you more about it offline, but I'm in the market. And so like, this is very, it was, it was, it was just fortuitous that Kirby brought your thing up, but like, this is what I'm thinking about. I'm like, how much time is this going to take me? How hard is this going to be? Like, how likely is it that I have a bullshit thing that doesn't actually work? Or is this really going to solve the problem completely? Right? So it's like, it actually provides value to me. Fundamentally, AI is very easy to sell that it can help you make money. and it then, and that it can save you time. Like, so all, like, you don't need to promise anything because anybody who's coming into this already knows the promise of an automated human being. Everything is gonna be around the downside, which is gonna be how long, how hard, how risky. And so that's what basically the majority of this is gonna be about. And then you hit the narratives for kind of specific case studies, and I think you can get out of income claim and things like that by just having like narratives where they're like, man, my life changed, man, my life changed. Because the thing is, is at $67 a month, you don't need to promise, you don't need to promise really any income claims. If you can just convince someone that they can learn something, they can use that learning and then go make money.

Yeah.

And then the very end is gonna be risk reversal and then being very specific about the problem that you're gonna help them solve. Okay, excellent. Okay, so that's going to probably— the VSL is going to be the biggest lever here. Let me— I'm going to finish it just so we— are you guys finding this useful? All right, let's see this. Here we go.

Pay when you sign up will be the maximum you ever pay. So even if the price increases as we grow, you'll be locked in and grandfathered in at that price. And obviously you can reduce it anytime if you want to, but you'll never pay more than you do than when you join. find this interesting and I look forward to catching you inside the community.

Hey there, it's Jack.

Yeah, so you want to finish with very clear next steps and a command. Okay. Right. And you wanna demonstrate, this is for everybody, every ad, every VSL, you wanna tell 'em exactly what to do next. So you say like, so we recently did the video. If you wanna help solve that problem and you would like a guarantee from us that we can help you solve it, watch, I'll show you exactly what you need to do. So you're gonna click the button that says join group. It's gonna pop up a thing. You're gonna go in there, you're gonna put your information in, click here. Now let me show you what the inside is gonna be about. All right, so the first thing you're gonna do as soon as you get on the inside is you're gonna book your onboarding call, and that's where we're gonna hop on the phone with you to help you solve that problem that you just said you had, and we're gonna point you in the right direction so you know what things to do. And then after that, we can basically keep hopping on with you on all of these scheduled calls to make sure you solve it. So now that's like a, it's like a, it's a journey, right? We're leading them through, and all of this has been around the problem that you're gonna help them solve. I do think that your guarantee is the most compelling part of the offer right now.

Okay.

Which is great. So let's see here. In terms of copy, I would probably take the word bonus out and just put bonus at the top and then just put these underneath because it gets kind of repetitive. Like my eyes don't want to read the whole thing if that makes sense. So it's like put bonuses and then put it, you're like, you know what I'm saying?

Like stack them down.

Yeah, exactly. Yeah. Lifetime membership. See, the thing is like lifetime membership level 9. Like, I don't know what it means. Like I have no idea what lifetime membership at number 9 means. Weekly tech support calls. Cool. Automation requests. Not actually sure what that means. Exclusive Make apps. Not super sure what that means. Weekly calls. How is that different than these? So this is so, so try and translate these into the problems they solve. So it's like weekly tech support calls so that if you get stuck throughout the week, we can help you move forward. I would say like personalized automation requests so that if there's something that we don't have in there, we'll add it to the queue and we'll help you build it out live.

Yeah.

The, you can say like each of these, we just want to translate into What is it like? What's in it for me? Right? WWFIM. Like, what's— why do I care? I think you can probably eliminate this one. Yeah, because Level 9, no one even knows what it means. So free lifetime membership.

I think the purpose I'm getting that is like a journey with rewards. Yeah, it's like that's kind of like—

I'll say this, this doesn't get me to buy. This gets me to stay. Mm.

Yeah.

I would take this out of the sales page because it's not like I don't buy because I might someday get it lifetime free. I'm trying to decide whether I want to spend $67 today right now. So put that in the onboarding. Yeah. Does that make sense? So I take this out, I put that in the onboarding. We stack these bonuses, weekly tech support calls. I would even be willing to cut out this worth thing and just say like what it actually gets done, like so that you don't get stuck. And I would say like 3 times a week, right? Automation, I'd say like I would put the word personalized here, personalized automation requests so that if we don't have something, we'll make it for you. Cool. Uh, exclusive Make apps. I, I don't know what this actually means. Why would I need this?

Yeah, so this is like unique software. This is like the software lock-in. So we build like unique apps that they can access in the community that if you're not part of the group, it's like it, that itself is, should be worth membership based on the stuff that we do.

So I'm trying to think, trying to get me to buy it. So sell me on it instead of telling me what it is. Sell me on it.

Okay, so we have like unique apps and technologies that can drive you revenue and like simplify your life that if you were to build yourself would be like prohibitive. Basically it's just like additional bonuses and softwares, um, that you can't get external, you'd have to pay for.

Okay, so I would probably use the first half of that. Yeah, and say like we have custom-built software that you would either have to build yourself or you'd have to buy, both of which would cost more than the entire, you know, a year's worth of doing this. And we have 11 of them so that out of the box you can use them to solve specific problems like parentheses, this, this, this, this, this, and have to translate in a way that somebody who doesn't understand anything about this would get.

Okay.

Yeah.

It presumes a lot of knowledge, some of these things.

Dude, most of this presumes knowledge. That's the thing. So I think you're coming with a lot of warm traffic, but I'll bet you if you break this down, and you do these things like this, I would put near the end. That's like around the money-back guarantee thing is where I put that. I would eliminate lifetime cuz that's about sticking. I would change this to entrepreneurs. We'll get you light years ahead. I would cut cuz it's not gonna make me buy. I would probably, I honestly would probably cut this. Mm-hmm. And then I would have, you've got, you've got, you wanna have pain and you wanna have promise, right? So this is pain. We're gonna solve your pain, right? Second, it's like we're gonna help you promise. Yeah, because the thing is, a lot of this is features. I would just be talking about what I could help them do as a result. So this is classic Plane Flight versus Maui.

Okay.

Like, I want to talk more about Maui. And this is kind of, I would say, throughout the sales page and this video in general. Like, show me what I can do now. Like, I'll bet you if you took one of these slides over here and made it and put one of these as things like cost you can replace, And then you put a stack of like 10 costs that you can replace that are monthly costs for a business or a person and just had icons with costs. And if you want, you could put one testimonial around how someone replaced that cost. That would be very compelling. And then probably another card that's like things we can teach you, like things we will teach you to do, right? Like tell me what I'm going to learn. I want to know what I'm going to be able to do. Like I know I literally have a list of these are the automations I think I want to build. Like right now I have it. If yours match up any of mine, literally one of them, I'd be like, cool. It's like, if you can help anyone do one automation, it's worth it. Yeah. That actually automates any real thing in business. Mm.

Yeah. Cuz mine reads like about the how, not the what. It's like how I get you to where.

Yeah. It's all vehicle, not destination.

Vehicle. Yeah.

So if you're gonna do, if you're gonna do vehicle, include so that destination, right? But I think that like, if we're looking at the meaty bits here, I think a lot of this is because you have good traffic from YouTube, that this is why this is like, it's still working. And I don't wanna make you feel bad or anything. That's not my point.

I'm—

No, it's good. The, the more there is to improve, the better it works in spite of the vehicle.

Yeah. So these are me just saying like, and not all of these things might work, but like, this is how I would be thinking about it. We already talked about the changes that I would probably make conceptually to the video instead of lots of little things. I think big picture, you could probably just take the transcription that I basically spoke out loud and probably model that. I think this is fine. I would cut out the distractions, highlight the parts I want people to know. I would highlight that this is the, you know, the Best AI Community, that these are actually community members. It sounds obvious, but like, I'm not sure.

Yeah.

So just like spell it out. I would use two of these slides. I would probably save because we already gave proof. I would replace these with proof around the problems that are being solved and the savings. And then, so one of them is savings. The other one is, is skills. If I could TL;DR this whole thing, it's like, what would I, what would I say? It'd probably be like a few statements in a row and a conclusion. So probably be like, businesses that don't use the internet are fucked. I would just say that, right? Like businesses that, that didn't adopt the internet got left behind. The problem with AI is that it's going to be adopted at 10 times the rate of the internet. And so overnight, it's going to feel like industries will change. And as intimidating as this may seem, you have to, you have to learn it, whether it's from us or someone else. We just happen to have made, we think, one of the best curriculums for getting anyone at any starting point to, to, to solve the most pressing problems of their business with AI. And then I'd probably just make my final CTA, which is like, go, like, go, go sign up for the group. And, like, schedule your call. Can't wait to meet you and help you solve your problem.

Yeah, well, that's phenomenally helpful. That makes perfect sense. Okay. Yeah, I don't know what to say apart from, yeah, that's excellent. Thank you. No, you bet.

Okay, so what? So, so YouTube is pretty much all the traffic, correct? Yeah. And that's where all the traffic is going to. Nice how simple the business is, right? What other— is there any other monetization or that's the whole thing?

No, I mean, there'll be some referrals and stuff that we can't track, but I'd estimate that to be like in the low single-digit percentages, at least like 95% of YouTube. We've started to flirt with Instagram, flirt with TikToks in a way that doesn't diminish any investment on YouTube, and we have seen some trickle flow come through there, um, but 95% like-ish, I'd say, is YouTube. Yeah, I know I was gonna say one of my questions was around those roles to invest in. So for instance, do we hire a head of tech who's responsible for X and LinkedIn and these platforms that takes my content and makes text version of it, or like an Instagram strategy role or something. You just get an AI agent.

Yeah, we can do—

yeah, there's a lot we can do with that for sure.

But I'm— one of my thoughts is like, we don't know how to scale on some of these platforms. Like, well, we know, we have an idea, but like I want to shortcut that like kind of journey down quite a lot. Um, so I'm happy to pay for some expertise there.

So I think there's two, there's two options. Like, I guess there's three, but at least that I would consider. So one is that you could just buy someone. I'm sure there's probably a community on here that like teaches LinkedIn strategy and you can probably just join that and that'll probably give you a good start. The second idea is that you could just hire an agency and that's how I tend to do these things is I hire agencies and then I just figure out what they're doing and then I just deconstruct it and then I do it myself. That's, I, I, I like agencies. They cost more, but they're faster because I like, I immediately get the result. and then I can get the skill as time goes on rather than having to learn the skill for however long it takes and then begin getting the result. So it's like I get results faster and then I can learn faster too, cuz they're already gonna start me on the right path rather than me having to go trial and error. Mm-hmm. So that's, that's obviously it's a, it's a money, it's a money decision. It's money for, for time. But that's usually the path that I go. Option 3 is that you find somebody who you can bring in who does LinkedIn really well, I would bet the first two paths are probably going to be your better bet. Okay, that makes sense. Because for somebody who's really good, it's going to be a decent chunk of change. And at that level, I think you'd be better off with one or two.

Hmm. Okay. Yeah, I think like we're doing more and doing better on the YouTube side. I think the systems want to put in place some of the ideas and some like pre-workflow stuff we can do to kind of make that slicker. I just think there's so much more opportunity in YouTube still.

Oh, I think there's a ton of opportunity on YouTube. I think you're, I think it's, I think it's packaging. I didn't even talk about that. So packaging, we're still going to use winners as the primary, like, so you are, you're not putting too many words in. So that's good. Yeah. Game changer AI agents.

Like, I feel I can position my videos to somebody who's like really familiar with the terminology or really top of funnel, like language they'd understand. Like, I feel like if I want to go really viral, I kind of like, I can write the title in so many different ways. It's about who I want to bring in. Yeah. Like RAG is, you wouldn't understand RAG unless you know a bit more about AI. So that's actually going to have like a quite a tight appeal. Yeah, I have no idea what it means.

Yeah, 100%. Yeah, 100% automated. I wouldn't use that because it doesn't like tell me 100K. I don't know what any of this shit means. Yeah. Seriously, I have no idea what any of this means. So unlimited reels. So look, look at this. This is the only one I understood. It has the most, it has the most views, right? So like, yeah, like that, that made sense, right? That made sense to me. I don't think you need, like, I'm not sure if the icons are necessary. Because they do add a lot to the visual. I also think you might want to consider changing the background instead of having so many colors because it's a lot visually. Because like you never want to have more than 3 visual elements just for, for a thumbnail. And so it's like you're 1, words are 2, and it's like, and something, right? And so the background is now, is already 1. We want to cut that out. All right. We have 17 people. Let's see here. Personal assistant. Yeah, I think this one is compelling. The only problem is that it's not believable because I've seen like 100 of these, you know what I mean? So I think, I think talking about the tasks that someone will be able— that's like unlimited reels. Like, I think the talk about the tasks that would allow you to have endless variety because there's a gazillion human tasks that exist and that immediately promises the benefit of the video.

Yeah.

But yeah, I would simplify the background to one color. Okay. I think the number of words you're using is right. I think the words you're using themselves are not, but I think the number of words you're using is right. And then in terms of headlines, yeah, cause like steal this micro AI SaaS and 100% automated, 100% automated. That's duplicative. Um, like you never, the thumbnail only serves to complement the headline. It should never be repetitive of the headline. You know, sales masterclass. And then the thing is, it shouldn't, shouldn't say like how to sell. That's just duplicative, right? As your thumbnail, you'd want the thumbnail to say something like 3-second opener. So it's like, oh, it's a compliment or like everyone is wrong. So it's either contrarian. It's like, oh, it's not like spinach is bad for you. You're like, what? Like, it's got to be something that's either contrarian to the headline, like everyone expects you're going to talk about this, but you're actually like, it's not that at all. Or it's a nuance that adds texture to the headline that you have. That makes sense. Yeah, yeah. Not— don't—

yeah, don't make them duplicative.

Yeah, that makes sense. Yeah. But yeah, you have a lot of automation in the headline, like 100% automated, 100% automated, right? Like, yeah, you have a lot of duplication here. This AI system creates unique lead magnets.

Yeah, because you wouldn't know at a glance what each of them do, like from this homepage. I'm getting that.

Yeah. And you can barely see them too, in terms of how big they are. Yeah. And so I think the, the, the ChatGPT icon is recognizable. And so you can use that a bunch, I think, but I probably wouldn't do much else. I would probably experiment with you and like a robot or something like that to see, like, if I could have a version of this thumbnails, like you and a robot, and then the task is clear that they're doing. Because the thing is, is the task is going to give you the visual that can make these unique and different. Because otherwise it's like all of them would just be a computer screen. So it's like we have to talk about what the automation does, not the automation itself. And I think that that's probably the biggest shift that has to happen across everything is like, what does it get me? Yeah.

That make sense? Yeah, the destination, the vehicle.

Yeah. I could jump, but hopefully you guys dug this and this was helpful. The deep dive experience. And AI Jack, appreciate you. I wanna add the marshmallows up.

Appreciate it, Alex. Thank you.

That was really helpful. Alright, see you, man.

Thanks, bro. Appreciate it.