5 Questions Salespeople Should Ask To Control Their Deals
31 Aug 2023 · 1 min

0:57
Short advice clip by Adam Kay offering five sequential questions enterprise salespeople should ask prospects to control deals: (1) ask for the decision steps the company needs to take, (2) ask who is involved in each step and how, (3) ask what each person cares about, (4) ask the timetable driving each step, and (5) ask how the project would be funded. The speaker notes that timing matters—later questions feel intrusive if asked too early but flow naturally after previous questions.










