Adam KayRevenue executive, experienced in scaling early stage startups, fundraising and hiring and developing world-class teams

Pt. 1 These Are The Fundamental Laws of Successful Cold Emails

Name: Pt. 1 These Are The Fundamental Laws of Successful Cold Emails
Uploaded: 2023-08-09T22:13:21+00:00
Duration: 59 s
Channel: Adam Kay
Description: This content was created by Adam Kay. This content was uploaded by Adam Kay. This is a YouTube video titled "Pt. 1 These Are The Fundamental Laws of…

9 Aug 2023 · 1 min

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This content was created by Adam Kay. This content was uploaded by Adam Kay. This is a YouTube video titled "Pt. 1 These Are The Fundamental Laws of Successful Cold Emails" created on August 9, 2023. It features a discussion between two speakers about the importance of storytelling in cold email copywriting, particularly in the context of the current economic climate.

Chapters

In the course. One of the like kind of precursors you have to the course is this entire section on 10 laws of successful cold email copywriting. Tell us your top three to four. Explain what they are, why they're important, and maybe they choose the ones that people most need to hear as a result of the economic climate.
Some that really stick out to me. So probably the most fundamental one is telling a great story. We learn concepts. I think our brains are wired to learn concepts through storytelling. It's why religion, mythology, it's how we like books for children. All the concepts that we learn as we grow up are told in stories because of that. So what I've been thinking about is like, how do you apply storytelling to a cold email where you really only have a few seconds to get someone's attention? Right. We've been able to boil it down to really two things. So what is the current state? What's the problem with the way your prospect is doing something today? And then two, the vision in the future. Like, what does the future state look like? And how can you narrate that story in a compelling way?