The worst way to overcome objections is by answering them. Here’s what top income salespeople do.

The single worst way to overcome objections in sales is to answer the objection as soon as your customer expresses it. Okay. Most salespeople do that. They get an objection, they pounce on it. It's like they're steamrolling their buyer. They're trying to prove them wrong. Now, according to data from over 1 million sales calls, the best salespeople respond to objections with questions of their own 54% of the time. Weak salespeople only do that 31% of the time. So in other words, instead of answering objections, they're clarifying objections before they give their answer. They're saying, tell me more about your concern. Because objections are situations that are rife with potential misunderstanding. And if you are not crystal clear what your customer is actually objecting to, you are going to lose.