Adam KayRevenue executive, experienced in scaling early stage startups, fundraising and hiring and developing world-class teams

Why You Should Be Willing To Offend Your Buyers

Name: Why You Should Be Willing To Offend Your Buyers
Uploaded: 2023-09-14T16:52:18+00:00
Duration: 25 s
Channel: Adam Kay
Description: A short excerpt from a sales-focused lecture (YouTube) asserting a "universal law": to move buyers from the status quo you must sometimes say things that…

14 Sept 2023 · 0 min

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A short excerpt from a sales-focused lecture (YouTube) asserting a "universal law": to move buyers from the status quo you must sometimes say things that may offend them. The speaker frames offending as a necessary part of challenging prospects and includes a humorous aside that if you haven't offended someone by noon each day, you aren't pushing hard enough.

One of the universal laws you'll learn in this course is this. If you're going to shake your buyers out of their status quo, if you're going to move them to action, then you've got to be willing to say things that might just offend someone somewhere every now and then. As a side note, if you haven't offended somebody by noon each day, you probably aren't pushing the envelope enough. But that's a lesson for another day.