Barber Talk | Bloke'n Word Vol. 002

Adam Greenberg talks about launching One Bone, a clothing line that started big-and-tall and expanded to all sizes, raising three kids in Montreal chaos, and a viral fork incident that became a promotional campaign. He discusses his radio show, the shift from hairdressing to barbering, and why constant chaos fuels his productivity.
Chapters
We good.
So what you been up to, bro? Everything.
Yeah, you know, just out here grinding.
You're doing good though.
Yesterday was so sick, so I have the— give it a quick wash. Yeah, yeah, yeah.
Came back, bam, crack a lat. So yesterday was what?
Yeah, So, got the One Bone samples.
Oh, that's your line.
Yeah.
Yeah, okay. I've been talking to Michael about that. Yeah. So he's pretty excited about it too, right?
Man, he's hyped. Yeah. Yeah. So yesterday I went to go try it on, you know Lord William Pub? It's in Griffintown.
Okay, yeah, I know it.
Really sick pub. So my buddy Joe owns it. Big, big boy. Big, beautiful boy. He's 6 foot 350.
Shit.
And so I brought him a shirt to try on. His life was changed.
Really?
Like, straight up.
See, no one would know it better than you. Like, look, you've solved a problem, right?
Yeah.
A problem that basically existed, but no one ever thinks about it, but no one ever thinks to do anything about it. But that's what I love about you. You do shit about it, man.
Literally, the smile on his face like made me like—
it was reconfirmed. Yeah, everything.
It was such a—
of what the industry needed.
It was such a different level. Like, you know my life, it's all about entertaining, right? So when, when I saw how happy that shirt made him, man, it's just a t-shirt, you know what I mean? But like, when I saw how happy it made him, he's like, man, I've never fit into something that I'm like comfortable with.
Yeah, that's the most important part. It's about comfort.
It's crazy because they're, they're all like— we're all used to going into like the big and tall stores and like, and they're great. Literally, they're great. It's literally this.
Yeah, you know, like I've always noticed that about like how bigger people, yeah, always look like they're wearing tablecloths.
They have two decisions. They have two decisions. They either look like a 70-year-old grandfather from Boca Raton or a 7-year-old kid in kindergarten that like is dressed like a, you know.
And isn't it sad that you feel that just because of it, there's nothing out there for it? You know?
Nothing.
Because what? It's like a, and when you think about it, it's probably one of the biggest markets, no pun intended.
Man, man, the average waist size in, yeah, you killed it. The average waist size in the States, 40, is the average. Average. I've been researching this like non-stop.
Oh, that's right.
Yeah, the average waist size is 40.
That's sad.
It's crazy.
That's really sad, actually.
And like, how, how sad is it that can't even go into a store and like buy—
it's like almost they make you feel bad about it.
It's crazy.
Like, you're big, so who gives a shit? Yeah. So now you, you started it. Is it like, are you gonna be launching it?
Yeah, so basically I wanted to try the samples on a few other bodies other than myself.
You need me as a model.
Yeah, yeah, yeah. Well, you want to know something? Yo, no joke, here's the thing, man. We're doing a little pivot, my friend.
It's a one-size-fits-all.
Yeah, imagine kimono.
I got you covered.
Nah, but what we're gonna do So I went around to a couple of stores and some of my people who I trust, they're like, listen, I know you want to hit the niche market of big and tall and like create that service, but you've got a t-shirt here on your hands that's like so soft, such a good material.
It looked great on you. Yeah.
So they're like, I think you're missing a bit of the market by not including everyone. And so like, that really, man, it really got me thinking. And I was like, you know, it's so interesting because like, as a big and tall guy, all you want to do is be included by every other brand, you know. You want to be a short and skinny line? Nah, it's going to be a big and tall clothing line that includes smaller sizes. Dwarfs.
They have all the dwarf collection.
Not big and tall, that includes smaller sizes. So we're gonna have smaller sizes, but everything is going to be branded and marketed as though it's a big and tall.
Like this oversized—
yeah, but it won't really be that. Like, it'll be a t-shirt that fits you really, really well, but I'm gonna have your size, but you're gonna be wearing a big and tall.
Which isn't that the funny part? Like, isn't that like how— talk about a spin on something, right? Where it's like So many big and tall guys always want to fit into the—
Exactly.
More fashionable, trendy, but they couldn't. Exactly. Now it's like the fashionable trend, you want to fit into the big and tall.
That's it, man.
That's cool.
Yeah, so it really, you know, being a big and tall guy going into a random store, you just want to be included. You want to feel like you could go in and like buy something that fits you.
Did it ever make you feel uncomfortable walking into stores?
100%, right? Every single time. But you know, it's You start, you start to like really figure out the stores that you could shop at, you know, and like they're not many.
I'm a small guy, right, and it was the same. Like, I feel being big and tall is the same as being short and skinny.
Sure.
You know what I mean? It's 100% problem in a different light. 100%. How many times I've walked into like the generic store and you feel like you put something on because so many guys are wearing it and it looks great on them, but they're, they're, they're built, you know, like I'm built like a 6-year-old. It's tough. I have to shop at Baby Gap. Yeah, you get the clothes that I like.
Did you actually ever—
I, I've shopped at kids stores.
Kids? Yeah, yeah, for sure.
Buy a large kid shirt because I like fitted shirts. 100%.
Plus way less expensive.
Yeah, that's the bonus. And my son could wear it. Yeah, it's a 3-in-1.
Yeah, I got my size 13 Jordans waiting, waiting to like have a son that's humongous and he You just need like a 7-year-old.
After that, we're both— yeah, we're both done.
Oh man, how is the new boy?
He's doing good, man. He's a quiet kid. I don't know if he's so much quiet or my other two are just that much louder, right?
You know, they take up a lot of space.
Yes. And I'm finding like, I guess it's true what they say, you know, when you have a third, you care less about the other— about the kid. You know, I find they have to have no choice but to take care of themselves for sure. Cope because you're so busy with the other two that where you would jump if a kid was crying, now there's only two of us. We're outnumbered, right?
Yeah.
So if there's the older one needs help, the middle one needs help, the little one's crying, well, you know he's not gonna die from crying, so just let him cry. Yeah, yeah, like we'll get to him eventually, and eventually he stops crying.
It's interesting also because I guess there's like already like when there's one kid and then a second is added, the whole world is different, but when there's two and a third is added, the world is the same It's just like now there's another kid.
Yeah, just more chaos.
Yeah, yeah, yeah, it's amazing.
It's interesting. It's, it's honestly, I live my life in chaos. I work best under that type of pressure. Yeah, under that type of like insanity. I find when things get too stagnant, and that's in everything, my personal life, business life, I don't like that feeling. I don't like comfort, right? I'm not a person that does well with comfort, you know, but I find What I guess in anything, whether it's a relationship or business, I always thought the thing that's gonna kill you most is comfort. You know what I mean? Hey Sammy, what's up?
What up? Hey, how are you? Good, you?
You know, I always found that what will be the one thing that can hurt you the most is comfort.
Right.
When you're too comfortable at something, your guards are down. You know what I mean? But when there's chaos and there's commotion and there's stuff going on, you have no choice but to always be on guard, and it keeps you on your toes.
Is there ever a point where you're like, too much chaos? Or—
yeah, okay. My wife went through on Monday, had a minor surgery. Okay, so everything's all right? Yeah, yeah, she's fine. But she told me that she was going to be going, uh, getting this minor surgery, and she was going to need my help. So if I could take a couple days off of work, I'm like, yeah, okay, fine, I'll take a few 2 days off work and help out with the kids. And 2 things to it: my wife thought that the surgery was going to be not as bad as people said it would be. Yeah, but that's also my wife's character. Sure, she always thinks that people over-exaggerate everything and she can handle things differently. So I'm figuring, okay, so she just needs me to take over these off and to give her a hand to help her out. So we're going to be 2 here helping out. Yeah, she was completely like off her feet, lying down, right? On Monday morning— so Monday, Tuesday, Wednesday— so for 3 days I was full pain with the 3 kids and, right, a newborn and the house and the— and the— that. And I'm like, oh my God. At one point, like yesterday, I swear I thought I was gonna— I was this close to like breaking down and crying. Yeah, yeah. And, and as chaotic as life can be. Like, nothing is as chaotic as children. Like, because we talk about, like, sometimes let's say business employees or colleagues or whatever, how childish they can be. Acting childish and being a child are two different things. There's no reasoning with the kid. Yeah, I, I was losing my mind with my little one. It's like, I, how do people do this all day? Like, I, I have a whole newfound respect for stay-at-home moms. It's just like the hardest job in the world, man. So yeah, that would be my— that was my breaking point. I couldn't wait to come back to work. Yeah, get back in my element and just where— I don't know where— I guess I'm most— I, I, I'm just most in control, you know? Like, that's the thing, control. You have no control with kids, right? None, none, none, none, none, none. Yeah. And they're not— and we're not parenting like when we were kids and our parents, you know, like kind of rule more with iron fist, if you will, that fear. Yeah, kids don't fear anything today.
It's a different world.
It's so different. Yeah, like, you get no respect from your children, like, whatsoever. I yell at one, she's laughing at me. I'm like, that's just mean, you know? Like, you're just being real, just like, literally can't control yourself. You're just like, you're trying to be as mean as possible, you're trying to instill fear in this child.
Nothing, just laughs.
Yeah, laughs. Oh, and the things they find, the things that you think in a house, I don't know, are, are not dangerous, they find danger in everything. And it's like, how a vase can be like, so yeah, it's so big and it's on the floor. Yeah, yeah. Or the locking your drawers. Yeah, I saw my daughter. I ain't feel bad seeing this. She's walking around with a knife. I'm like, what are you doing with a knife? Like, how did you get that knife? And then I caught her. She's in the kitchen. She opens the drawer with her little hand, just tries to grab the first thing she could find. Yeah, it's like, you gotta be—
I mean, child— like, childproofing is a real thing.
What blows my mind is mothers that post stuff on social media during the day. How do you have the time to do this?
And like, now you strap your kids down?
Like, do you tape them? Like, what do you do? Do? Like, because I don't have time to answer a phone call, let alone post a cute moment.
Yeah, like, man, that's crazy.
My older one was stabbing my little one. It was adorable. Luckily they didn't hit any arteries.
Yeah, I, I was, uh, I was listening to a stand-up comedian. I forget his name, but he was talking about how he has kids and he has two daughters, and One's a 4-year-old and then the first one was just born, or it was 3 at the time. And she's like, uh, Daddy, when I get in— when the new baby gets into the car, I want to teach it something. And he was like, oh my God, that's the cutest thing I've ever heard, you know? Like, yeah, of course. And then the new baby gets in the car and the kid blocked the new baby's mouth and nose and was like— and he was like, no, no, no, I'm teaching the baby how to not breathe. He's like, no. And then he was like, he's like, I didn't even I didn't know if I should be like angry or impressed that like my 3-year-old knows how to murder someone.
I was putting down my son in a Jolly Jumper. So I put him in his Jolly Jumper in the living room. So I turn to come into the kitchen. I turn to come into the kitchen. I see my daughter in the corner with the drawer open and she's got now this knife in her hand, okay? So it's almost like you're a police officer trying to defuse a terrorist situation, okay? Because the thing is, if I— freak. Yeah, like she could panic and run and hurt herself, right? Sure. So I'm like, okay, okay, you got a knife, London. Daddy's gonna take the knife away from me. And she's like, yeah, so now it's like, okay, we're negotiating negotiations, right?
I'm like, this is insane.
Yeah. And then when I got— I was like, I swear to God, I felt like Mel Gibson in the movie or something. You know, it was like insane. But I felt like I was like, I was victorious at the end. I nailed it. Yeah, I was intense. I'm handcuffing her, putting her in her crib, you know. You're like, bars.
You look at your baby, your baby's safe. Like, oh yeah, we did it, we did it, no one got hurt.
Oh man, it's insane, but it's so fun. Like, honestly, and it's the things that throughout the whole day will upset you, get you like riled up, but it's their cuteness that keeps you from killing these children. Of course. Because at the end of it all, we're in bed like, it was so cute. Like, yeah, London was literally holding a knife, you know?
Yeah, she was like, yeah, at the time, at the time it was like, holy shit, what am I to do. And then later on, it's like, ah, it's just so cute.
I'm like, oh my God, what adorable. Like, you think cops at the end of the day would be like, yes, those crazy— he's got a gun, right? He was so adorable when I got the gun out of his— yeah, yeah, yeah, he was so adorable. He was just like, he realized the error in his way, you know? Oh man, it's funny.
Yo, speaking of cops, did you see The guy that like built a car out of snow?
No.
Oh man, you gotta see this.
It is a car out of snow.
He like, because there was so much snow on his street, right?
Yeah.
So he took the snow and like shoveled it and made like a snow castle, but instead of a castle, it was a car. And the police like Gave it a ticket? Came up on— yeah, no, they put it— no, they put a ticket on the car and they were like, like, uh, in French they were like, you made our night. Look at this.
Oh my God, dude, that's a really nice car, right? There's nothing in there.
DeLorean or something? Yeah, there's nothing in there.
It's just a shell.
Yeah, it's just snow.
That's brilliant. Yeah. So what do the cops do?
They left the ticket. They left the ticket and they said you It said, you made our night. Yeah, how jokes is that?
That's amazing. How long did it take him? See, you gotta find— you gotta find the humor in winter, right? Oh man, because man, how brutal has it been?
Yo, it's been out of control, dude.
We just started January. I can't get over them.
So correct me if I'm wrong, like the past like years, it didn't even snow until like January 1st.
Right, yeah, I don't remember. I don't know.
And it was like warm in December.
And well, do you remember, I don't know, maybe 2 or 3 years back Christmas was like in the— yeah, like it was like 17 or 18 degrees, 20 degrees or something, which is insane.
I missed those days. Oh my God, bro, it's been crazy. We just got swagged, like, but it's non-stop. Like when it's— when it's— because it's freezing cold for like 10 days straight and then it's like, oh yeah, we're gonna fuck with you and it's gonna be 10 degrees but it's gonna be pouring, and then the next couple of days are freezing cold, so it's ice, and then a huge snowstorm. And it's literally been that, like, on repeat.
And it's not even like, you know, it's one thing, it's one thing to get the snow, you know, it's one thing to get a shit ton of snow. Yeah, okay, well, at least you can still go outside with the kids and have a good time. I took the week off of New Year's off.
Oh yeah, you just couldn't even go outside. It was 40, can't go outside.
And at one point we're like, so we're I'm so like imprisoned at home. I'm like, okay, I don't care, I gotta take her out. Yeah, I gotta do something with my older daughter, she's going stir crazy, of course. So I'm like, we're gonna go tobogganing. Okay, I swear to God, she just had her eyes showing. Yeah, the only thing I didn't put was goggles on.
Yeah, she's literally a ninja.
Literally. We get to the mountain, I get out of the car, I grab the toboggan, I'm walking to the mouth, and I am freezing, eh? Like, I'm frozen solid. And I know like kids can handle hold better in the sense, you know when you go swimming? Yeah, like you touch the water and it's freezing and it just gets dry. So I'm figuring it's probably the same thing with snow. I'm walking to the mountain, she's behind me. Now I'm halfway up the mountain and I'm like talking, I'm like, oh, it's gonna be fun, we're gonna do a few runs, we're having a good time. Like, I turn around, I'm like, hey, dude, ready? And she's not there. I look back, she's like walking to the car. I'm like, what are you doing?
She's like, nah.
I'm like, yeah, no, man. Get on this. I slide down together as fast as possible. I'm afraid, like, where are you going in the parking lot? Mind you, I don't know why. There's no one there.
Your daughter's literally like, fuck this.
So we get to the car, I'm like, what are you doing? We're gonna go to Bogany. She goes, Daddy, it's freezing, I don't want to go home. Yeah, come on, we're already here. Let's have a couple. She goes, Daddy, you go, I'm gonna wait for you in the car. You think I do this for me? You think I wanted to come to Bogany? Like, get in the fucking sled, you're gonna fucking like it. You are gonna love— you're gonna fucking love today. You're gonna feel warm, I promise.
Yeah, it was crazy.
Went to Tim Hortons and had a hot chocolate instead. Of course.
Come on, man, it's crazy, man. It's not a way to live. Like, what are we doing here? We're the idiots.
Yeah, but then, okay, we're the idiots, but also, yeah, you're right.
No, where are you going? You can't go anywhere.
Come winter. And then, you know, it's the beauty about Montrealers, right? Everyone hates winter. Yeah, but we all go through it. Yeah. And then come spring, I've never seen the same amount of assholes be so nice and so cordial. Yeah. And so polite and giving you like the, you know, literally everyone's in the darkness for like 6 months, right?
November to like March, people are off, like just terrible.
Yeah. Zachary. Big man on camp. What's going on, man? How are you, man? Good, bro. Good yourself. You ready? Happy to see you. I haven't seen you. I haven't seen you. You ready for Vegas? I've never had a haircut in my life. You want a coffee? Uh, no. Yeah, so it's just, it's amazing the swing in characters.
100%.
And then you think, you know, you live in warm weather, like if you live in warm weather, are people nice all the time?
They're not. So yeah, and honestly, like, you know, I have a lot of friends who like live in LA and live, you know, Florida, whatever. And like their main complaint, and like I guess it makes sense, is like they don't have seasons. Absolutely. You know, they have like sweater and shorts. Yeah, that's the difference. And like, but I, I think, I think as much as it seems crazy, I think there's a benefit to seasons.
100%. I do agree with that. Look, we complain. The only thing that bothers me about our winters, and it's honest to God, I don't even care about the snow. I enjoy the snow. Yeah, it's the cold. Oh man, it's those moments of -30. You can't—
yeah, it's a nightmare.
Yeah, it's—
the snow, the snow could be amazing, you know, but, but if you can't even— if you can't even go out and enjoy the beauty of the snow, then it's like, ah, This is like the best of the worst worlds.
How's it been like driving into the city?
Um, honestly, for me it hasn't been so bad because I'm always just on highways. It's really like, it's really like the side streets that are horrible because there's snow everywhere, you know. Um, and, and not only that, but I go into work earlier because my shift starts at 6. I got to be in there at like 5 PM. And so if I were to go in at that time, it's amazing, it's the best. But I go in, I go in like in the afternoon around like 1, 2 o'clock, and I edit videos and I film stuff.
And you know, I'm just like, by the way, like you, you brought radio to a whole new level. Ah, because of the social media aspect of it. Yeah, you literally brought radio to a whole new level. You make it like— I've always like— I've had this conversation where like I, I was a big Howard Stern fan just because the show's so off the wall, right? But it's that interaction that he had with people that grabs you, where any other talk show or, or radio guy has always been mostly music, you know, they have their little buildup to it, bit of conversation. But you make it interactive with the people where it's kind of like you, you force people to go online, which was the same thing with Howard Stern. He always forced people to go on his channel, go on just to see what's going on because you want to get— because he built such a visual with just words. And that's what you do. I find you build such a visual with words that I can't wait to see, like, when I get home out of the car to go on social media and see where you're at. Yeah, you know what I mean?
It's just— it's great, man. It's, uh, it's a ton of work.
Oh, I would imagine.
But I, I, I really— I like— I know my role, you know, and I know And I value speaking with everyone that calls in, speaking with everyone on social media. Like, it's really like impacted my life in such a way because I just, I need to entertain. Like, that's why I've always been, you know, that's why I'm here. So the fact that I'm able to have conversations with all these people people on social media and online and on air and like everywhere.
Isn't it amazing, man?
It's literally my dream come true. And, and I'm getting such great reactions because everyone's just like, you feel like a real person. I'm like, yeah, well, that's what I want to express.
Exactly what I was just gonna say is, for the longest time, okay, and I mean anybody on radio, I never really— like, had I been walking in the streets and seen someone on radio, yeah, I wouldn't probably know it was them based on the fact that I just never felt— yeah, it's just their voice, right? Only when you find out, oh, this is so-and-so from this, I'm like, oh, that's cool, you know? Yeah, I, I bet there's no— I bet there's not many people that don't know who Adam Green who Lindbergh is and the Adam and the Eve. You know, you can pinpoint the two. I'm sure you get spotted a lot.
Man, people went, yeah, first of all, a lot, which is the coolest thing for me.
Isn't it weird?
Like, you feel like celebrity status in Israel, you know, in its own way. Man, you know, it's interesting because I had that huge following online with Wonderful, you know, and I traveled and did Vegas and Miami and Hawaii and like all these things. And when I broke up with Dave, I really had to like rebuild my foundation and like start from scratch and just be like, okay, I'm doing something different now. This is how I want to, you know, approach it and attack it. And it's been really refreshing, like this like rebuilding process starting from close to nothing.
Never mind like rebuilding, I feel it's happened like overnight. Like just went from TB1 to like Adam Lee.
Yeah.
You had one persona, changed to another persona, but it just kind of like picked up where it left off.
I have—
Exploded in its own way.
In a very loose schedule and a loose kind of like plan, I have a very specific path of like what I want to create and how I want to create those things. And the cool thing is that I'm kind of doing it like while experimenting and putting stuff out there. So people are kind of like really into it because they're seeing the like the building process. And like if you're really following me, you really see like how I'm taking it and, and really transitioning and building this thing.
Yeah, you know, well, we talked about like this whole 360-degree, right? Yeah. And it's— and even at that, you can cut your hair like 4 weeks ago, and I find from when we had that first conversation how we use it, it's, it's already happening, or it's happening, you know what I mean?
Yeah, like the whole fork situation, like, man, the crazy thing is the fork, like, the fork situation is like It's actually the definition of what I want to be doing with the radio. It's literally that. Like, like a real life issue happened, I, I documented it on video, everyone got to share in my life in that, in that like distress, you know. The full company reacted, we talked about it on, on radio, we talked about it online, we talked, and then like it kept weaving in and out, bro. They're sending me cutlery, you know. And, and not only that, like, if you need cutlery, they gave me a promo code, Adam's Fork.
If you're gonna—
oh, now you know. Like, like, are you kidding me? Why? You know. No, but really, but good on them also.
But see how smart that is, man?
They crushed it.
Absolutely.
They crushed it.
So it was also, like I was saying, it reminds me a lot of— and this is going back, okay, but before reality TV. Yeah, remember the movie with Jim Carrey, The Truman Show?
100%.
Okay, like it reminds me of that. Remember like when you saw people like waiting, oh my God, is he gonna like this?
Like that, you know, this man.
Yeah, yeah, you know what it's like? The fork became that. Like, I probably go to the Truman Show, which one is he gonna choose? Yeah, he wants C to win, you know.
And yo, the craziest thing is like, it's one fork, you know what I mean? But now it has literally been a 3-month storyline for one fork.
For a fork. Think about, think about it. I know, it's insane.
Do you watch The Crown?
No. So I, I, we're told about it a lot.
Yeah, sick show. Obviously, like, I'm not about to give you a spoiler because it's history and it's real life, so like I can't ruin anything. But like, there's an episode where the Queen does a speech every year for the holidays, right? And usually it's on the radio. And that one year, I forget what year it was, but it was the first year that her speech was televised and it became a really like pivotal moment in broadcasting, and it became a really pivotal moment for the Queen as well, where she was like, this is a way more personal thing. You're really getting to know me in my element, and like I'm talking to you directly in your home. Yeah, you know, um, and when I saw that episode, I was like Whoa, that— it like really stood out for me because on a daily basis, whether it be on Instagram story or, or a Facebook video or whatever, you're in people's lives. I'm literally— yeah, like people, people are welcoming— yeah, people are welcoming me into their home. And with that, I feel a huge responsibility and a huge level of pride that they're all welcoming me in and what am I gonna do with that moment that they're welcoming me in? Yeah, who am I gonna be to them? Am I gonna be a friend? Am I gonna be an enemy? Like, why, you know, why would I do that? Because I'm not trying to fake anything. I'm just trying to— I'm literally like—
Did you get any haters?
Oh yeah, for sure, for sure.
It's just jealousy.
I find it so like, man, like, like, like, why don't you shut your fucking silly mouth? Really? Like, literally comments like that. Yeah, like, what kind of nonsense are you talking? You're talking all that.
But literally, the funniest thing about that is, dude, change station. Yeah, like, it just goes to show you how crazy people are, man. You hate me so much yet you tune in.
Well, yeah, so, so great. A great quote from Ricky Gervais. He's like, he's like, the internet is a really crazy place because back in the day, if you didn't want a guitar lesson— like, he used guitar lesson as an example— he's like, back in the day, if you didn't want a guitar lesson, you just walked by the guitar store and you didn't walk in for a lesson. Now the internet is— you're walking into the guitar store and yelling at them, and yeah, and you're like, yo, I don't want a fucking guitar lesson, all right, you fuck! And the guy's like, whoa, bro, you don't need—
if you didn't want a guitar lesson, then just keep walking. Exactly.
Like, literally, that's what the internet is. That's so right.
That's so brilliant.
It's crazy. So on Monday, on Monday, I don't want your fucking lesson.
Fuck you.
On Monday, I posted— did you see that note that my friend left on the car?
Yes.
Yo, so that went crazy viral. Like, it, it went crazy.
Oh, really?
No, but yo, yo, but the funny thing is, so I'm talking to him after Well written, but I'm talking to him after and he's like, man, it's crazy. Like, I put it on Reddit like as a joke thinking I would get like 10, 15 people to see it. The next day, almost 6,000 people upvoted it, which is huge on Reddit. To get like 10 upvotes on Reddit is crazy.
Really?
Oh yeah. And he got 6,000.
Really?
So in a day? In a day. So the crazy thing is, man, not only that, but like on our Facebook page, on Virgin Radio's Facebook page, like reach was like 50,000.
Really?
Yeah, it went crazy.
Well, because everyone can relate to an asshole like that. 100%. That's all it is. 100%.
So I'm talking with him and like, he's not, he's not, he's a very private guy, you know what I mean? He's not into this like viral internet world, so he's talking to me, he's like, man, like, I like— I'm freaking out because like everybody's commenting and saying like what a pussy I am for not smashing in the guy's window. Like on Reddit, like Reddit's a really, really ugly place.
I see. I think the complete opposite. Yeah, I think beyond— he's far from the complete opposite of a pussy. Oh, 100%. Where are the real How many times are we in the same fucking situation? I'm thinking of doing something, but a thought that crosses my mind, I thought, right, I should leave something on this guy's car. He needs to know what an asshole he is. And then just sheer laziness. Yeah, yeah, of course.
So that's the beauty about it.
He did it. Yeah, he did it.
So I posted on Facebook, I posted on Instagram, everyone's supporting him, everyone's like really behind him. And then like Reddit is like a really ugly place where like the people are—
the—
yeah, it's like, it's like, yeah, it's not for you to go on. It's too much, you know, like, but so angry. Yeah, yeah. So, so everyone's like freaking— like there's a lot of support on there too, but like a lot of people are like, oh, if you were in Philly, you'd get shot for doing that. Or if you, you know, like literally.
And he's like So how many proms this date's had?
So he's on the phone, he's on the phone with me and he's pulling up to his driveway. He's like, man, now I'm in a huge dilemma because all I want to do is just park in my driveway or park in this parking spot, but the guy's not there. And like, if it were me, all I would want is for him to like come outside, be like, yo, that was really jokes, let her in. Be like, yeah, yeah, yeah, let's move on, let's have a beer about it and laugh.
Now you're worried about this guy being out there?
No, not, not only that, but he's like, he's like Now like all these people on Reddit have me questioning my decisions, like questioning me as a man. He's like, he's like, should I actually be smashing this guy's face?
Anger begets anger. He's going to jail. Your friend, the nice quiet kid, is gonna be serving life.
So I was like, man, it's really interesting to be having this talk with you because I've been on the internet for like, you know, almost a decade. I've I put out videos where people are like, fuck this white fat fucking idiot who can't rap for shit, and da da da da da. And like, you just build a thick skin. You're like, okay, like, who are you? And I don't really care. In fact, what I used to do with all those people, I used to send them messages and I used to be like, hey man, I really appreciate your kind words. Like, I'm just out here trying to make a living and trying to do something that I love, and like, you're You're really supporting me in a great way. And what they would do, they would message back and be like, oh man, I'm totally sorry. Like, same thing. Because they don't— like, you don't realize that there's a human on the other side.
You can easily add fuel to a fire. Oh, for sure. And you're just building flames. For sure. But in my own industry, barbering has like taken this major catapult, right? Yeah. I've been a hairdresser for 20+ years. So when I went from hairdressing and decided to focus on barbering, you know how much hate I get? What's up, James? Good morning. How's it going? You know how much hate I would get? You're not a real barber, you're a hairdresser, you're a fag. Yeah, yeah, yeah. You're this, you're that. Like, I'm thinking to myself, fine, if that's how you want to feel. But you know how many people I responded? Look, I feel compelled to tell you, you know, thanks for the feedback. Yeah, but at the same time, you know, like, understand where I'm coming from. I decided to make a decision in my life, of course, and I'm so thankful that I had the, the history and the education and the training that I've had in hairdressing because it really brought another element. And I explained to them the importance of knowing all aspects of your industry, and then they're, they're writing back saying, oh dude, I never looked at it that way, you're right, I'm sorry, I didn't mean to. Like, you know, it's just how easy— good morning— how easy you can diffuse diffuse a situation if you're just nice about it. Yeah, because I've never once ever, ever been in a situation where my first impulse was, we should kill this guy.
Like, I've never been that dark. Yeah, it's just me.
Like, yeah, I was at McDonald's with my daughter. This guy sits next to us, older gentleman in his 70s. My daughter's eating, uh, her Happy Meal, and the guy is like, uh, telling me— meanwhile, he's having a Big Mac Trio. Telling me how disgusting it is that my daughter's eating that. Mind you, right, absolutely. I don't feed my daughter this every day. Yeah, yeah, of course. Whatever. But I don't have to explain myself to this, right? Then he starts telling me of how bad that is for her, and I get it. I'm like, yeah, you know, it's just— so I kind of move on. Yeah, just talking to my daughter. And he's like, uh, you know, uh, it's because of all the junk you're eating that you had that junk. And I'm not gonna understanding what he's saying. Now, this is an old school, right, right, right, you know, immigrant.
Yeah.
And he's— how a boy is so important. So he's calling my daughter junk because of all the crap I ingest, it made my sperm bad. And because my sperm is bad, it gave me a girl. And I'm thinking to this guy, for real, like— but then I stopped and thought, he's 70-something years old.
Yeah.
Uh, Yeah, you know, your first boy meeting the Godfather. Yeah, yeah, yeah. I always think that, right?
For sure.
So what do I want to turn around? I want to beat up a 75-year-old.
Imagine.
I told my daughter, yeah, and my daughter's confused. Is he calling me junk? No, he's not calling you anything. Yeah, sir, thank you very much. We're just gonna have our meal. And you know what, after a while he just stopped talking.
Yeah, of course.
But I could see how people escalate situations. Oh, 100%. Take things And I don't know, Barry hated them. Like, I'm just— I've never been that guy. I've never been— I remember years ago being at a pub and I see this guy and I'm— dude, look at my size. I'm 43 years old. Yeah, I didn't shrink.
Yeah, you've been—
I've always been this way, smaller.
Yeah, yeah, yeah.
And I remember this guy manhandling this girl at the bar and dude, I am the furthest from a fighter. Yeah. And I just went to the guy and I said, look, clearly the girl doesn't want to, like, you know, she's upset and she doesn't want you to treat her this way. Why don't you just leave her alone? Give her some space. Yeah, guy just clocks me in the face. Like, I've never been punched in my life. What the fuck just happened? Yeah. And then the girl starts giving me shit for interfering. Leave him alone, now you got him upset. And I'm like, what the fuck is wrong with me? I literally got up, laughed, and walked away. Yeah, but what are you gonna do? Yeah, of course. But it just goes to show you how people, man, it's all in them. I don't know, it's all the way you perceive problems, man.
100%. I remember talking about years ago, literally this moment stands out with me still, and it, it like, it is a true test of character. And it's, it's a true— like, every time I tell this story, you know, you get, you get twofolds, right? You get the people who are like, ah, you're such a pussy, why didn't you do anything? And you're like, but I know the kind of person person that I am. I was at Harvey's like years ago after a night out with the boys and whatever, and I was designated driver and they were all wasted. And there was this guy behind us also who was wasted. He was like huge, jacked, which everyone had.
The worst scenario is you being the only sober guy in the room.
Yeah, 100%. So this huge guy, tatted up, drunk also, and his phone— like, he left his phone on the counter counter. So I was like, yo bro, you left your phone on the counter. And he like looked at me like pissed. And I was like, yo, I was just— he's like, you got a fucking problem, bro?
You like on the fucking counter?
I was like, nah man, I just wanted to make sure your phone is all right. He's like, all right, fuck you, man. You know, like literally, like literally like that. I'm like, okay, all right, fuck you, man. And then, and then, thank you. Yeah, like I'm like, I'm like I turned around and I'm just like minding my business. He's like, he's like, yo, you're gonna fucking turn away from me? I'm like, what? Yo, what is happening here, bro? And he, he took— he had Orange Crush and he took it and he splashed it in my face. He's like, now what? And I was like, yeah, I literally like— it was like dripping down me and I was just like, man, have a great night. And he like jetted out of the harbor. And all my friends are like, yo, why didn't you fucking do something? Why didn't I do something? I was fucking wasted. I'm sorry, man. I was like, yo, what do you want me to do? First of all, I'm a big guy, okay? Yeah, so, so I've never punched someone in the face. That's not me. I was like, imagine I punch that guy in the face, okay? Imagine— well, forget that.
No, but he's drunk, so he's fucking— he passes out, hits the floor, bangs his head, dies.
That's what I'm saying. I'm like, man, I've never punched someone in the face. Like, this is a This is a big hand. Like, either A, I punch him in the face, he falls down in a pool of his own blood, and I've got a fucking problem on my hands. Or B, this guy's a fucking ninja, and I go to punch him in the face, and he's got all the moves, and he fucking crushes me.
Both scenarios are bad.
Yeah, and I'm dead on the ground. Or even worse, maybe he has a knife, maybe he has a gun. You don't know.
I want to say today. Today, anything.
Yeah, so they're like, they're like, why didn't you do anything? I was like, bro, I leave Harvey's, I had a good burger, and I have a sticky shirt. That's it. Yeah, that's the worst that could have happened.
I'm going home now. Yeah, like, I'll take it off.
Exactly.
It's so easy.
It's so easy to diffuse a situation, you know. So that's, that's the, um, that's the difference between, you know, those, those hard-headed people.
Dude, I have a friend. I had a friend. I don't see him that much, obviously, but he was— all he wanted to do was fight. Yeah, he lived to fight. And I had to stop hanging around with this person because, again, I don't know if you've noticed my size, but everywhere we go, it's like this guy will look for problems. Yeah. And then because I'm the small guy, he goes like, it's easier for you to get into a fight. Just go to that group over there and stand in the middle middle of— yeah, yeah, yeah. No, fuck, you're out of your mind. Start going in the middle of a group, like, the last thing I want. If I cannot be seen, I'm even happier. I'm that guy that, like, I don't want to, like, be in any scenario that's not a good scenario.
I can't see anything, but I feel like this haircut is on point.
Change it up a little bit.
Yeah, I like that. 2018, baby.
2018.
New things, new things popping.
You know, I decided with your hair it's just easier. Yeah, to let it flow, man. What flow?
Did you see what my hair was looking like when I walked in? Like, it gets curly.
Yeah, your hair curls. Yeah, I don't understand why. Me neither.
Like, it's new.
Yeah, I had that problem. Yeah, that's why I just shaved.
Yeah, yeah, yeah, exactly.
There you go, brother. Let's see this. Put a new product to this, Woozle gel. Cool. So gel, that's another thing that people were not using anymore. Yeah, coming back. But again, you see, people talk shit about hairdressers going into barbering. Yeah, I believe hairdressers that went into barbering brought a different element into barbering.
Yeah, for sure.
You know where barber used to be your traditional, like, just, um, clipper and comb type thing? Yeah, you know, we brought a lot more technique, a lot scissor work, and I feel that's what makes a huge difference on it. Looking sharp. There you go, bro.
Broken word.
The broken word.
Round 2.
Brother, always a pleasure. Yes.
Ah, great.










