DEMO

Adam Robinson demos RB2B, which identifies website visitors and sends their profiles to Slack, CRMs, and email tools. It resolves 70-80% of US traffic to company level and 30-40% to individual person. Pricing starts free with Slack integration, or $129-$149 monthly for validated emails and CRM connections.
Questions this video answers
June 30, 2025
70–80% overall (about 30–40% to person-level and about 30–40% to company-level).
No — person-level identification is US-only (IP-geofenced; only US people are in the person database).
Yes — company-level product identifies companies/accounts globally.
SOC2 Type II and CCPA compliant.
Chapters
I'm Adam Robinson. I'm founder and CEO of RB2B.com and RB2B is the simplest, fastest and easiest way to get started with person level and company level website visitor id. We have a free forever plan. You can sign up right now and you can get started in three easy steps. Some of the biggest names in software are our customers and we're SOC2 type 2 compliant, so. So here's how RBDB works. A visitor can stop by Dropbox.com's homepage. RBDB will identify that person, either the company or down to the actual person, will push the profile into Slack and one of Dropbox's sales reps can either email that person from an email address that we give them, connect to them on LinkedIn or Dropbox might route that contact to their CRM HubSpot or Salesforce to either add to a lead score alert a rep that a target account hit the site or they might trigger some automated outreach. There's four different distinct use cases for rbdb. For tiny companies with low traffic who are typically on our free plan. They're usually just monitoring the Slack channel and then reaching out over email or LinkedIn kind of on a one on one basis. If someone interesting comes by a bigger company, kind of like a 10 to 50 employee company who has medium to high traffic, they're probably going to do something like run these contacts through Clay, enrich them, segment them and then DO email and LinkedIn outreach through through platforms like Instantly Smart lead and then Heyreach, an at scale company which is maybe like 50 to 250 employees with like 20 people in the sales org, something like that. They're probably going to send our B2B leads directly to the CRM, let the CRM actually do the filtering and then somebody in marketing or Revops will build out workflows to either add to a lead score alert a rep that this person came by or trigger some sort of automated outreach that is that's, that's set up within the CRM. And then an enterprise company with 250, 500,000 employees, somebody in audience marketing perhaps, they're probably just going to take the lead from our webhook and put it into an internal system which will score it, filter it, enrich it and then do all sorts of outreach. So our B2B we boast 70 to 80% resolution rates of US traffic, that's 30 to 40% down to the person and then we'll get another different 30, 40% down to the company. So that totals 70 to 80% and people always ask the question does this work overseas? So the person level website visitor Identity is a US product. Only our IPs are geofenced and only US people are in our database. So European and Canadian companies can use it but it will only work on their US traffic and that's for GDPR reasons. The company level product is global so so we identify companies or accounts from all over the globe. We have some key paid features. The free plan, which I'll explain later is just an integration to Slack. But if you're starting at $129 a month, if you pay the year up front, we have features that help you filter leads down to your ideal customer profile. We help you filter leads by the pages that they looked at so you know who to reach out to. We have suppression so that you can ignore your existing customers or ignore your own teammates. And this is a really important one. Every single email that we pass you in the paid plan has been validated. If we can't give you a valid email, we don't give you an email. We have integrations with your entire tech stack. The most popular integrations are HubSpot and Clay and we are CCPA compliant and we are SOC2 type 2 compliant. And you can get all of our security docs@retention.security pal.com youm can scroll down the page and get that link. As for pricing, like I said before, our pricing starts if you pay annually at 129amonth. But we have our free plan which is for that small shop. We push LinkedIn profiles into Slack. That's the only integration that works and it's 150 credits monthly. But we don't give you validated email addresses. And Then starting at 1:49 per month if you pay monthly it's everything in the free plan plus 300 credits. Starting at 300 credits per month we have pricing up to 10,000. We give you all of our paid features which I mentioned earlier, CRM integrations, all of the other integrations. Now a lot of people ask what do I do with an ICP lead once it hits my site. Look, I'll tell you what I do. If somebody gets pushed into Slack who I'm interested in, I just hit the connect on LinkedIn button and I send them a connection request and I find that people accept connection requests with like a 90% effectiveness. Then I tee up a two part very short email sequence to go out over HubSpot I that basically introduces our company and you know, presents a problem to them which by the way we have that we solve which we have email copy on and I'll show you how to do that. And then if there's no response from that email, I follow up with the LinkedIn message that basically says the same thing that the email did. So some resources which you can also scroll down the page and get go to rb2b.com academy and you'll see a Getting Started guide. You'll see our email copy template handbook, which is really valuable. And then you'll see guides to all sorts of different integrations like Clay Heyreach, Slack HubSpot. And once you've signed up and you're inside of the app trying to get started, if you click the chatbot, we have been working on our Fin chatbot for over a year and it's getting like 70% successful resolution rate. And by the way, the other 30%, Rob gets involved and makes sure the problem gets solved. So the odds are someone has asked a question that you have already. And if that's the case, Fin will be able to answer your question perfectly. So I want to do some expectation management. A lot of people ask, when am I going to see leads? If you have a very low traffic site, I mean, very, very low, we're not going to be able to resolve website visitors. Right? So just keep that in mind. If you're in India and it's, you know, during the day in the US or sorry, it's in the middle of the night in the US and no one's coming to your site, we're not going to be able to pass any resolutions. So low web traffic will result in very low resolutions. Okay. The second thing is web traffic is very, very noisy. It is shocking how little, how low of a percent of web traffic is actually icp, but that's the reality of it, and RBDB actually exposes that noise. So the game of RBDB is to, you know, sift through or use our filtering features to actually find the people that are worth nurturing and trying to convert them into leads. Uh, but, you know, filter out that noise however you can. Number three, website visitors are not yet leads. They didn't fill out a demo form. They need to get nudged down the funnel more. So keep that in mind and try to lead with value in your outreach. And then number four, shared IP addresses, shared shared devices and shared login data can lead to occasional inaccuracies. But you have to keep in mind with a technology like this, the benefit of accurate records far outweighs the burden of inaccuracy. So you can get started in three easy steps. Just create an account, install the pixel in the head of your site, and then connect slack, your CRM, clay, or any other integrations. And if anything, if you run into any issues while you're creating this account, just click fin and it'll resolve your problem right then in real time. So check out our product demo or create a free trial and hop in. Right now you can go back to chat with my AI clone on the website, or you can just hit sign up and you can get started with our free plan forever. We give a seven day free trial on the pro plan and then it rolls to a free account. Let me know if you have any questions you can ask my clone and you can ask Finn. Thank you.