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14-karat gold is only 58.5% pure, so an ounce of it contains just 0.585 oz of actual gold. That means an ounce of 14K gold is worth around $2,340, not the $4,000 you'd pay for pure gold. Don't price your jewelry based on the full ounce.

14-karat gold is only 58.5% pure, so an ounce of it contains just 0.585 oz of actual gold. That means an ounce of 14K gold is worth around $2,340, not the $4,000 you'd pay for pure gold. Don't price your jewelry based on the full ounce.
When people hear an ounce of gold, they often think it's an ounce of pure gold. The same price that you hear on the market, meaning right now it's around $4,000, they think their jewelry is going to be the same. So here we have 14-karat gold. So this, you put it on the scale, comes out to 1 ounce of 14-karat gold. What that means is that it's 58.5% gold. So instead of being $4,000, the full price of pure gold, it's going to be $2,340. which is the price of 58.5% gold.