#1 Biggest Problem in Roofing Sales & How to Solve it - Fast! [Big Announcement at The End]

Do you know what the number one biggest problem is in roofing sales? This is going to plague you. Well, it depends on how you look at it. Plague you throughout your career, whether you're a sales rep or a sales manager or sales leader or an owner with a team. This problem, the number one biggest problem is going to be with you for your entire career. And there's really two ways to look at it. You look at it as an obstacle or you look at it as a growth opportunity. We all know the obvious answer is here, but what's not so obvious is what that problem is and how to solve it. And. And that's what I'm going to be covering in today's video. As you know, my name is Adam Bensman. Hopefully, if not welcome. My name is Adam Bensman, the roof strategist. Everything I do here in the podcast and YouTube channel is designed to help you smash your income goals. But along the way, there's this big problem we're going to face and continue to face. And this video is going to teach you how to identify that problem and how to fix it and do it over and over again really quickly, along with an inside peek into how I start and end each and every one of my in person sales trainings. I want you to watch this video all the way to the end because I do have a list, bit of an announcement and when I say little, I actually mean quite huge. Something I've been working on for a couple of years and I'm going to be sharing that here at the end of this video. But let's jump in right now to the number one biggest problem in roofing sales. I'm going to tell you a story. And it has nothing to do with roofing sales. And at the same time, it has everything to do with roofing sales. So here I am, I am driving my father in law's boat. Okay, Little speedboat, fiberglass hull. I've got my mother in law with me and I've got my wife with me and I decide to be the designated Dr. Driver over the holiday weekend while we're out on the river in northern Wisconsin. And here we are in the flowage. We're having fun. Everybody's having fun. We wanted to keep the party going. So we decide, hey, let's head up the river through the no wake zone, small little channel and let's go to that restaurant bar. And we decided to head there, grab some food, have some drinks and have some fun. So here we are puttering along energy's high music's blasting, sun's out, guns out. I mean, we were happy as can be. And as we're going, no wake up, I see a sign and it says rock. So what do you do? Obviously, I just go, you know, and avoid the rock. As pretty much far to the right as you can. And we're cruising along, music's blaring. And then all of a sudden, out of nowhere, the boat is about five feet in the air, the hull is sticking up, we're rocking back and forth. The first thing I think is, we cannot capsize this boat. And oh my gosh, I just destroyed the hull of this fiberglass boat. So what do we do? Before we even have time to think or process, I get everybody to the back of the boat. We're RO and I throw that engine into reverse and we putter off. That rock scared the heck out of me and it came out of nowhere. And the funniest thing is, even with the sign of the warning, it wasn't accurate. With the changing water levels, there were two humps in the water. And I later learned at the bar that almost everyone on this river has beached their boat on this rock. So what's the story here? The story is this. And this is what has everything to do with you in roofing sales. I was cruising towards my destination, which was this bar and restaurant, and I could see everything above water. But what was lurking beneath the water was my biggest threat, and it caught me off guard and it literally threw me almost out of the boat. Now, this is exactly what happens in roofing sales. You are on your way to your destination, or if you're an owner or sales manager, you are leading your team towards their destination. What is that destination? That destination is your income goal. And in order to get to your income goal, we are going to be traveling through what I'll call unchartered waters. We've never been there before, so we don't know what to avoid. And as we do this, we have this linking situation as we grow, where we create a problem where we then need to find a solution. And all of a sudden, this cycle continues. Problem, solution, problem solution. Now I want you to see and visualize the difference between what a top performing sal rep does, what an incredible leader does, and what an average salesperson does. An average salesperson comes up and what they visualize is a brick wall, a roadblock that they simply cannot get through. So they either stop, they turn around, they quit, or they start being lazy and trying to look for another way around. You're not someone who wants to stop, turn around or quit. What do you want to do? You want to find a fast way through this wall. Maybe it's around it. It could be grabbing a sledgehammer, it could mean grab rope and throwing your, you know, a rope ladder and throwing it up and climbing up and over it. So the fast and smart sales rep is going to do what? They're going to identify what the problem is and they're going to find the solution and they're going to implement, okay, find the solution. My handwriting is just getting worse and worse. Some people say I have the handwriting of a doctor. So we're going to identify, find the solution and implement. Well, where do we find that solution? This is how we create a very easy path to growth. We want to find that solution. And the faster we get at learning how to identify what that one thing is, the quicker we can grow. And here's what we want to do. To find the solution, we must realize one thing. And here it's this simple. You are one strategy away from your next big breakthrough. Just one strategy away. I repeat, you right now are one strategy away from that next income level, the next growth level, whatever that might mean for you. There is some. And by the way, the same goes for me, always one strategy away. So the faster we can implement that strategy until it stops working and find the next one, the faster we grow. So it is up to you to figure out what that one strategy is. Now here's the insight into how I start and end all of my trainings that I do in person. I ask everybody in the room, I say, listen, before I ask you this question, I want you to know you're one strategy away from your next big breakthrough. Okay? For a new person, it could be literally closing their first deal. It could mean getting more inspections or self generating leads, it could be getting more referrals, could be managing time closing more efficiently, dealing with customer obstacles, breaking into new weird scenarios like working in a new area with new laws or gated communities with security guards. Or for an owner or a manager, it could be revising comp plans, introducing change, onboarding new people, scaling your team, developing a retail division or storm division or your company. So all of these are the one strategy. And I ask everybody, what's the one strategy you need? And I ask you grab a pen and write it down. Once you write that down, it is your mission. Your mission is to find an answer to get that strategy. And do what? Use it. We do this over and over again and that number One problem, the biggest problem in roofing sales is the one that's standing in front of you right now. That is the big idea and it's great we embrace this because personal, excuse me, roofing sales is personal development in disguise. It's our opportunity to overcome, to become a new version of ourselves, both personally and professional. And we do this over and over again. And it's this concept right here, the one strategy away that causes both my clients and my customers who are using my strategies to come back for more. I get it all the time. They wanted more leads, so they bought the marketing battle pack. Then they start generating leads and they say, Adam, I need a plan each and every day. So they end up wanting the complete sales strategy to give them those step by step instructions and they start generating deals and they say, Adam, what would really the one strategy I need is to be able to close more. So if I can close even one more appointment a month, that's going to end to 12 more deals which can be, you know, 24, 12,000, $24,000. And that's minor improvements. We move that need a little bit and they get the closing strategy. You know, when owners want to hire teams, they get the how to build your dream team. And then they have more and more problems as they grow. So how do we work on our leadership? And as people have asked, Adam, what will it cost or what will it take to work with you on an ongoing basis? What would it take to have you sales my train my sales team on an ongoing basis? What would it take for me to have access to you for questions as they come up. This is from individual reps and owners and managers with a team. And I have struggled to find an answer. And frankly, I am running very thin on time on the ability to do this. And up until now it cost a minimum of 3,000 to $20,000 to work with me one on one. That's a big problem. That's a lot of money and it's not affordable, not attainable for every single person here. So I hit the drawing board for two years, two years penciling ideas out, throwing it out because my mission was to provide so much value and so much support, focusing 100% on the results and the outcome that I said, you know what, I can't do it till it makes sense. And it didn't yet. And I didn't want to do another mastermind. There's enough of those I didn't want to do another in person sales retreat. There's also enough of those I didn't want to have some big lofty promise of monthly calls that are unorganized and don't really fulfill upon anything. And I didn't want to do some high priced community, to just have some badge of honor to associate with people. I wanted to do something more, something bigger and something different. And that's what led me to creating the Pitch Pro Movement that I cannot wait to tell you about right now. Because it is the first time that I am announcing the Pitch Pro Movement. An organization, a community, a tribe of people who are dedicated to smashing their income goals faster, easier and supported by like minded individuals. And I'm guessing if you're a fan of the channel and the podcast, that that is you. This page here is linked from the video description and the podcast and there's a little bit of information on here, but I want to give you more. So here's how I can give you more. On this page you can join the waitlist for free. There's a button there. Two things are going to happen. One, it's going to lock in again only if you choose to join. It will lock in a discount, a lifetime founding member discount for you for a very, very limited time. And number two, before the full details are released, I'm going to send you an email with even more that I've covered in this video or on this page. So click the link in the video description or the podcast. Right now it's theroofstrategist.com pitch pro movement. Click the button to join the waitlist right now. Secure your lifetime founding members discount and get an email sent to you right away with even more details. And inside, you will be joining your inner circle of roofing sales professionals who are smashing their daily goals, getting on the fly, sales training and support, both structured and open. Ask me anything. You're going to have access to me and the like minded movement of other sales professionals, both individuals and teams and owners and leaders. All right? We're going to be unstoppable together. And listen, before I go any further, I just want to say this. If this is not for you, don't join it. All right? You can get kicked out of this group. This is for people who are driven by service, driven by integrity and driven by honor. People who are relentless about chasing and achieving their goals and people who are refusing to give up on anything short of smashing the mission that they set out to create. Whatever that income goal, whatever that growth goal is for you both personally and professionally. More details are coming soon and enrollment is opening for the Pitch Pro movement on September 15th. So click the link in the podcast description or the YouTube channel right now. Join the wait list for free, lock in your lifetime discount and I will send you some more information should you be interested. Now remember this one last thing. You are just one strategy away from that next big breakthrough. I want you to grab a pen right now, write it down, find it and use it. The faster you are to having access to all of those people, resources, ideas and proven concepts to be able to identify that one strategy, implement and solve in a cycle, the faster it is you will grow. And that, my friend, is why the mission of the Pitch Pro Movement is to help you smash your income goals faster, easier, and surrounded by like minded people. We'll see you soon.