1-Liner "Transition-Pitch" To Close More

Adam Bensman (the Roof Strategist) explains a single, simple transition pitch to increase closing rates in roofing sales. He identifies the common mistake of "smooth sliding" from showing roof damage into the sales contract, which raises homeowner defenses. His recommended one-liner is: "Would you like to hear how I can help?" — a closed question that asks permission to present the proposal, preserves rapport, and increases comfort. He briefly promotes his full Roofing Sales Success Formula and a free video library (300+ videos) and gives a contact phone number.
Questions this video answers
"Would you like to hear how I can help?"
303-222-7133
Over 300 (he mentions it says 240 but it's actually over 300).
Chapters
I am about to teach you the transition pitch. The stupid, simple one liner that's going to help you close even more deals. Now, before I teach you that, it's important for you to learn how I discovered this. So here's the deal. You've probably heard me say this before if you've been a fan of the channel, which, by the way, welcome. Or welcome back. My name is Adam Densman, the roof strategist. And everything I do here on this channel is designed to help you smash your income goal and and give every customer an amazing experience. And to help you do that, I've put together a little freebie. It's my pitch like a pro roofing sales training video library, entirely free, available with the link in the description or@theroofstrategist.com I know it says 240 videos. We're actually at over 300 now. And they're all organized by category, from pitching to canvassing to overcoming objections to body language, to retail. You name it, it's in there. So available free. Highly recommend you pop in there and take a peek. If you liked these videos, I. You'll love what's inside. So let's get back to this. So I was just telling you, how did I figure this stuff out? I am a baby face dude. I look like I'm 12 years old if I shave. I shaved one time. I've been with my wife for 12 years. Nope, 2000. Been with my wife for a long time. 11 years. She's off camera, you hear? Thanks, Sheena. 11 years through that, I shaved my joke of a beard one time and she was like, never do that again. So the reason I share that with you is, is I had a unique opportunity to combine my role in the roofing industry being a sales leader and sales coach with my baby face to just be a helper in the house. And I watched what the sales rep said and how the homeowner responded. And one of the advantages of being able to do this is we can see what unfolds versus just listen to what unfolds. So I was able to pick up on the body language signals and the cues from what the rep did to what the how the homeowner responded. So this little transition pitch I started to do because I saw what happened with when people didn't use it. So first what I'm going to do is highlight the mistake that was made and then I'm going to show you the really fast, easy fix and my little one liner transition pitch that I promise you is going to help you close more deals. And it's so simple. You're going to be able to use this on your very next sales appointment. And for any owners and managers out there, what I'm teaching right now is just a tiny, tiny, tiny little piece of my complete sales system. My roofing sales success formula, which is an all in one sales training, sales strategy and sales system that's being used by thousands of reps across the US So you can plug in your existing team and new hires and in a lightning fast nine and a half hours, they leave with a daily sales plan built around their income goal, how to make their very first sale, how to dominate the neighborhood, how to overcome objections, and how to run my in home sales process, start to finish. And yes, it is different than what I teach on YouTube. So, so we're just going to get into one of those tiny little fixes right now. Now let's talk about the problem. The problem that is happening is what I call smooth sliding into your pitch. Alright, now what do I mean by smooth sliding into your pitch? We're going to localize part of the sale right now, which is when we show our photos to the homeowner. And by the way, whether we're doing retail or storm, we're usually showcasing what we found on the roof. And then from here we, we slide into our pitch. Right? How we can help. It's the classic problem solution. Hey, Mr. Homeowner, here's what's going on. By the way, I can help. Now this here is what I'm going to call the transition. And in this transition, many people don't acknowledge it. So the mistake is smooth sliding into the pitch. Example, Mr. Homeowner, as you can see, your roof is damaged and not a problem. What we do to help you out is. And then boom, the paperwork comes out. The contingency or the contract. Now all up until this point, we've been building trust, we've been building rapport. Now the homeowner sees this and all of a sudden they pump the brakes, they freak out, they're concerned, there's fine print, there's a pen, there's the word agreement or contract. Now they're thinking, money. Where did this come from? I wasn't prepared. I feel like I'm being forced or coerced into signing something and their guard goes up. And I've watched homeowners literally clam up, get sweaty palms, see that in their ears, shut down. It's almost. Have you ever had an experience that like you'll lose hearing sometimes it happens in really high stress situations where we like panic. And it happens to homeowners. They go like a deer in the headlights. And at this point all that trust we built is killed. Deal gone. It doesn't matter if you have a perfect presentation because you just put up a giant wall between you and them. So here, my friend, is the very, very, very fast and very simple fast fix. So this little problem here, we're not going to smooth slide. What we're going to do is this. Mr. Homeowner, now that you've seen what your roof looks like, here it is. Would you like to hear how I can help? Very simple words. Write that one down. That is your transition pitch to close more. Would you like to hear how I can help? Now that you've seen what your roof looks like, now that you've seen the damage on your roof, now that you've seen the condition of your roof, would you like to hear how I can help? And guess what happens when they say what they're going to say? Yes, which is our favorite word. It's not an obligatory yes. It's not anything other than a simple question. One of the few times, by the way, I teach to use a close ended question, they say, yes, I would like to hear how I can help. We got our first yes and we just got what we got. Permission to pitch. They literally just gave us permission to pitch. And what are they expecting now? They're expecting for me to talk about the money pieces, they're expecting for me to talk about how we work. They're expecting me to talk about our company, they're expecting me to bring up money. And when I do this, I make them feel what comfortable. And for teams who are using which many of you are welcome here are using my program, you'll see how much I emphasize comfort in there because people buy when they feel comfortable and when they're comfortable and they make comfortable buying decisions, they're not thinking of the money, they're thinking of their comfort. So your transition pitch, anytime you are about to get to the contract or the contingency agreement, your one liner quiz, what is it? Would you like to hear how I can help you slip in this mini transition phrase? And I'm going to. I want to bet that your closing rate is going to go up even more without changing anything else. So listen, short, powerful transition pitch. It's a short video and I do hope that it was insightful and helpful because you can use this on the very next sales appointment you run. And if you are interested by the way in my complete sales system called the Roofing Sales Success Formula. I do have packages available for individual reps and teams as a whole and many companies love it because they have a consistent process to train everybody on a relatable sales system that works and is lightning fast to get results. There's a link in the video description or I invite you to call or text our office to learn more. And that number is 303-222-7133. One of these days I'll get better handwriting but until then, here's that number, 303-222-7133. Now thank you again for joining me today. My mission is for you to take what you just learned. Use it in the very next sales appointment. Prove it for yourself. So if you haven't yet done it, click here to download that free copy of my pitch. Like a pro Roofing sales training video library and YouTube thinks you're really going to like this video. We'll see you on the next one.










