3 Traits to Be Likeable

What if there were three simple traits that you could embody to become even more likable? So when you interact with customers or build new relationships, people can't help but to like you. And no, this isn't some sort of Jedi mind trick. This isn't a manipulation. All of this you have to truly feel in your heart. But the fun part is when you embody these three traits that I'm going to be teaching you today. You're going to build even better relationships, earn even more sales, have even happier customers, get even more referrals, and most importantly, enjoy what you do. And at the end of the day, the roofing industry is really the opportunity for any one of us, regardless of our age, our background, what education we had, where we came from, to come into this place of roofing sales and absolutely transform our lives. And the fun thing is when we learn to develop personally, which being likable is one heck of a way to do that, we earn even more money, serve even more customers, and live an even better life. So in this video, I'm going to be teaching you how to three traits to be likable. And stick around to the end, because I have two bonus tips for you as well. Before we get started, I want to say welcome or welcome back. My name is Adam Bensman, the roof strategist. And everything I do here on the YouTube channel and in the podcast is designed for one very simple reason. And if you've been following along, you know what it is. It's to help you and your team smash your income goal and give every customer an amazing experience. And having an amazing experience means people liking you because it's sales 101. People work with people they know like, and trust me. And like is the first one, second one after. No. Right. It's important. So let's get to today's video. This video was inspired by a true experience that Sheena, my wife and partner, had with our dog Maddie, one of two dogs that we've rescued. So we're out hiking with Maddie, and we're out in the mountains, and Maddie de sheaths her finger or her toenail back. Right foot, I think it was. And what happens is nail pulls up. It's super painful. The quick or that nerve is exposed, and every time the dog steps on, it hurts. So she's running around like a little tripod. We knew this ain't good. So Sheena gets an emergency vet visit, brings Maddie to the vet. We go in and we're concerned. What we ended up having to do is Maddie needed to go under anesthesia. She had to get this whole nail chopped off right at the base because it's painful to cut. But good news is the pain goes away. But then while the dog is under, our veterinarian puts us at ease. Sheena comes home. She goes, adam, you wouldn't believe it. The doctor that worked on us was amazing. He took great care of her. They said she was great. And then while she was under anesthesia, he went ahead and trimmed her nails, cleaned her teeth, and did all the things that would otherwise require anesthesia. And I turned to Sheena and I said, I absolutely love our veterinarian, and I trust him inherently. And Sheena and I got to talking. This was small talk last Friday night. And I said, you know, there's three reasons that I absolutely love Dr. Fish, which is his name, and I would trust him with anything. And here's what those three traits are. Let's get to the first one. Number one of the three traits, to be likable is to be genuine and connect on a human level. Okay. Be genuine and connect on a human level. Now, I want to explain what I mean by this. Being genuine is just being authentically you, where your internal experience is matched by how we express ourselves outside. So when we walk into Dr. Fish's office, he has a smile on his face, and it's a true representation that he's truly happy doing what he's doing. He connects on a human level and sees the distress that we're under with a dog who's got, you know, limping around and clearly in pain. And he knows that we're in pain watching it, and he puts us at ease because he connects on a human level. And instantly, that connection of just being genuine, you know, those people that you just feel being authentically themselves. And I just want to do one disclaimer when I say, be genuine, authentically yourself. Some people use this to a toxic degree that they are over obsessed with being authentically them when those character traits are, quite frankly, repulsive. And if you want some help on the personal development side, there's a fantastic book called what Got yout Here, Won't get yout There. And it's a great read about breaking through a lot of that. But personal development, so you can become genuine and connect on a human level. All right, that brings us to the second trait, and this one is to care deeply. Care deeply about what you do. When we're in the veterinarian office, Dr. Fish truly cares deeply about getting the best outcome, about helping the Dog recover as quickly as possible. Very different than sometimes. Let's give an example. The last time you went up to a drive through and the person says, welcome to so and so, how can I help you? They're just going through the motions. There's no care in the world. It's like, well, I have to say this, I have to do this because I'm here to get paid. And when people feel that you're just going through the motions, you're a total Debbie downer. And no one wants a Debbie Downer. But when you care deeply, even down to the times that you've been, which I'm sure because I've had discussions about this very topic at conferences. When there's a attendant in a restroom, there's the people who are in there and let's be real, it's not a job that I'd want. And there's people in there that you can tell it's not what they want. But other times you're in there and the bathroom attendant has a smile on his or her face, they have passion and energy and they're just there to care deeply about doing the best job. So when we care deeply about what we do, people feel it. And the last one here is to try. Try your very best. No matter what, try your very best. When people give all they have, when they apply themselves and when they again truly care and they're connecting and you're doing your best, people like you. And when they like you, they can trust you with anything. And when they trust you with anything, you earn their business and you'll earn more business. And it's not doing this just to make a sale. I want to be really crystal clear about that because I don't want anything on this channel to be about manipulating people from for a favorable outcome. It's about being authentically and genuinely you and helping you live an even better life. Because as I said, roofing sales is personal development in disguise. So the three traits to be likable before we get to our two bonus tips on our summary is to be genuine and connect on a human level. People want to do business with humans. And this is why even on text messages, I encourage the sales reps in the pitch Pro movement to use gifts to engage in ways that people would with their friends. Next is to care deeply. Imagine that you were taking care of your very own grandmother. Go the extra mile. And third is to try your very best. Bring your full best self. Always wanting to improve and people will feel it. And now this leads me to my two bonuses. And I'm going to put these here in blue. Bonus number one is very simple. Your knowledge and expertise are going to go a long way. So I'll give you an example. The doctor that we work with, the veterinarian expertise, his name is Dr. Fish, has been in business for decades as a veterinarian. And you can tell when he talks like so, we can do this, we can do this, we can do this. And what's funny, Sheena told me that when she walked with Maddie in the office, the vet goes, I can smell an infection. That's how in tune he is with his knowledge and expertise of what happened with her nail. Because we waited a couple days before going in, we didn't realize how severe it was. That knowledge and expertise, people like you because they know that you know what you're talking about. And bonus tip number two, and by the way, that's why this channel exists, is to help support your knowledge and expertise, your communication skills, your sales skills, your understanding of the process, your understanding of positioning, how to communicate different stages of the process to homeowners. All right, and then the last bonus tip here is confidence. People like people who feel confident. Confidence puts people at ease. Nervous energy doesn't. And again, it's one of the reasons that I hope you're tuning in is to build your knowledge and expertise and strengthen your confidence being out there. Because guess what, fuels confidence, knowledge and expertise and they go hand in hand. So thank you for joining me in today's video. If I missed a trait that you think is critically important to be likable, drop a comment below. I know this is just a start and there's clearly way more. So what character trait would you like to add? Share it with us. Hey, thanks again for tuning in. If you liked this video, give it a thumbs up. That tells me to do more stuff a little bit off the beaten path and subscribe to the channel because I have new content coming your way every week this year. Thanks again for joining me. And just because our time together is about to wrap up doesn't mean your in my time has to. So you can click here to download a free copy of my pitch like a pro roofing sales training video library. It's entirely free. Over 300 videos now organized by categories. You can binge to your heart's content or you can click here to learn more in this playlist on body language and psychology. And I will see you on the next video.