Adam Bensman shares three ways to stand out when canvassing door to door: look presentable with a tucked shirt, carry a pen and clipboard to signal professionalism, and park your vehicle where it's visible to reinforce your company brand.
Hey, Adam here, the roof strategist. Today we're talking about canvassing and making a strong first impression. Now, all the data shows in market research that we have about seven seconds to make a sound first impression. People are going to judge you based on how you look, how you behave, your body language, even before they open the door. So we're going to talk about today is how to make the best first impression possible. Alright, a couple things that I want to point out. Number one, my shirt's tucked in. I see this all the time with sales guys across the country and especially canvassers and especially down south where it gets hot. You're wearing no undershirt, your shirt's untucked and you look not professional at all. You really want to establish yourself as a professional when showing up for the door. So get clean cut, tuck your shirt in. I have long hair. Some people aren't going to like it, but I deal with it, make sure you're presentable and you look like you'd want to show up for a job interview. Two other things I want to point out. You'll notice that I have a pen in my shirt. I always, always have this here. I don't know why, but it's always, it's very convenient to have because if a homeowner gives me their name and I need to write something down, boom, I've got it and I can start writing. The other thing is it looks professional, it looks prepared. So I'll always have my pen here. I'm just putting in my pocket so I don't smash my microphone. The other thing is I always have a clipboard or folio of sorts. The reason I do that is I have something in my hand when I approach the door. I have my literature in there, my information, my business card, all, everything I might need and most importantly, an area to write things down. Should I make contact with the homeowner. If I start a conversation, I want to get my pen handy. That way when I get their name, I write it down and I don't forget because there's nothing worse in sales than forgetting the name of the person you're trying to sell to. Excuse me, can you remind me your name one more time? I forgot. So I always, always, always write it down first. So let's talk about a couple more elements. Number one is where you park. I did another video on canvassing, going over the never ending debate. Do you walk door to door or do you drive door to door? For me personally, I would drive to the home and I Want my vehicle to be in the background. So when the homeowner sees me and looks out the door, they're going to see my truck with my magnets on the side or my stickers. So they say, hey, this is a professional company. He's not just some canvasser walking around. The other thing that most people don't talk about is if I'm sitting, say, eight doors down and I get a lead and they want an inspection, now I gotta walk eight doors back, pick up my vehicle and drive there. And it's a horrible way to start the sales dialogue because the homeowner thinks to themselves, wow, he got rejected by the other eight neighbors. I wonder who this guy is Versus driving door to door. The homeowner opens it, they see a guy who's presented. Well, presented. His shirt's tucked in, his truck's behind him. He says, oh, I wonder what they're here for, right? They start to think it's very intentional for you to show up. So let's do a quick recap. One, drive door to door, park your truck in a way that they're going to be able to see from the door when they look out. So it looks very, very, very intentional. No one likes canvassers. It's what we have to deal with in this industry. Number two, tuck your shirt in and look presentable. Okay, as simple as it sounds, tuck your shirt in. It's the easiest thing that you can do to overcome looking like a schlub. Number three, have a pen in your shirt like that, because it is always handy and it looks professional and prepared. And number four, always have a folio or a clipboard with you. It shows intention, it shows that you're prepared, and it gives you a place to start taking notes. If I'm having a conversation and this woman answers the phone and she says her name's Pam, and then I start calling her Peggy later, it's not going to go so well, so I write her name down. I can make any notes about where they are in the claims process and anything that might come handy later or once I hopefully get past the door and to the kitchen table. So that's what we've got for you in terms of making the best first impression possible when canvassing door to door. 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