Adam Bensman shows how to generate 20-50 leads in 3 hours by setting up a free pizza tent at a busy location in storm-affected areas. He booked 70 inspections in one afternoon for $300 in pizza, then converted curious customers into appointments on the spot.
July 30, 2020.
About 70 inspections (booked in a few hours).
Approximately $300.
About $3 per meal.
Hey, guys, Adam here, the roof strategist. And in today's video, I'm going to be teaching you an advanced Strategy to generate 20, 30, 40, or even 50 leads in a couple of hours without knocking doors and getting people to come straight to you. Now, I learned about this strategy kind of on accident. And what I'm doing now is I'm driving and you're going to look, you can probably see over my shoulder. What I want to do is try to find a restaurant, ideally a pizza place, where a lot of people are going to congregate naturally, high exposure from people coming in and out on a main street. And I'm going to go to that pizza place. There's a Jimmy John's, but that won't work. We're looking. Pizza place. I'm going to go to the pizza place and I'm going to see if I can buy a couple hundred dollars worth of pizza. And then assuming it's allowed, I'm going to set up a big tent that says free slices sponsored by and then your company. And if you're an individual sales rep, you can do this too. Just make sure that you're compliant with all the laws. There are some legal exposures to serving food to other people. So just make sure that your company knows what you're doing. So what I'm doing here is I'm going to come up, I'm going to find this high exposure spot, I'm going to get a bunch of pizza set up. This tent says free pizza slices, sponsored by your company name. As people come for free slices, they're always going to ask, well, what's the catch? And you say, hey, listen, you know, we're here helping homeowners in the. And then name the area or the town whose homes have likely been damaged from the recent storm and we wanted to feed you and then offer a free inspection if you're interested. So when I started to do this, and by the way, there's a Domino's right there. So that would work. I could even. And this is kind of an off time, but I could set up right outside Domino's right here. You just got to make sure you have legal permission to be set up where you are. We did get kicked out once. So when you set up and people come over to you and your sales team is located right there, you can have conversations with prospects on the spot. They're standing there eating. And, and you can set appointments for inspections. I kid you not. We booked, I think it was 70 appointments, 70 inspections in a matter of a few hours for $300 in pizza. Do the math on that. That's a lot of leads for 300 bucks. 70 hot leads, we ended up closing them. So if you want to try a more advanced and unique strategy to start generating some leads on a fresh storm. To sum this back up, find a local pizza place. If you can, make sure you can set up legally in their parking lot. If you have permission, or if you're in a strip center, make sure you can do it legally. Set up a tent, big sign, free slices. If you can't get people dancing with signs, make a big to do. People are gonna flock over because who doesn't love free food, especially free pizza? And while you're talking with people, you can set those appointments on the spot for those home inspections. Get your whole sales team there. It's great. And plus it helps you look really well established, local, caring about the community, and most importantly, it's a lot of fun. So give it a go. And again, make sure you're compliant with all your state laws, local laws, and double check with your insurance company because there are some implications about serving food to other people. You just want to be on the up and up. So I hope this video helps you generate 10, 20, 30, even 70 leads in just a couple hours. And all you got to do is buy some food. In one little token of like a little more advanced thing you can do, which we tried, is a local restaurant had a drive through and we negotiated a little deal with the drive thru to include with every order a coupon to our company with our phone number on it, and it went out with every meal. And what we did to surprise everyone is we covered, I think it was like $3 per meal each time they handed it out. And then the cashier would say, hey, you have a $3 discount. Thanks to them, they name the company. And again, that was just another way to have another touch to be ultra local. So thank you to the wandering millennial who suggested this video. And he says, adam, I'm coming into a new storm. How do I really embed myself in the community and feel local and generate leads in a unique way? So I hope this helps. Thanks for suggesting the video. As always, this channel exists for one reason only, one purpose. You ask, I answer. Anything that's on your mind. Drop a comment, let me know. What are you struggling with? What do you need help with to make more sales and smash your income goals? Drop a comment, let me know. It might inspire the next video. So if you like this video, give it a thumbs up, subscribe and hit that bell so you don't miss anything. And if you haven't done so already, click. Read More the description you're going to see links to everything. My pitch Like a pro Roofing Sales Training video library. It's every video I've ever done, organized by category. You can check out my marketing battle pack and everything else I have to offer. Thank you again for joining me on this video and I'll see you on the next one.
