D2D Point of NO RETURN in Roofing Sales

It's about right here as we approach the door that we feel like we are approaching the point of no return. You know that feeling, and it's not that one. I'm talking about the point of no return. When we approach the door and all of a sudden we anticipate the homeowner answering, our heart starts going like this. We get nervous and we don't really know what we're going to say. And if we haven't knocked enough doors, if we don't have that experience, we begin to freak out. We get cold feet, we get nervous and then we end up fumbling or stumbling on our words. We get rejected and then our confidence just goes down the drain. Has it happened to you? Drop a comment if it has, because I know it's happened to me and I just really want to get rid of the ego in this sales world and share the real things that we go through. So in this video I'm going to be sharing with you a really simple framework to follow, layering in my slap canvassing formula along with the easy opener and a little mental trick to help you make those initial conversations at the door so much easier. So you don't feel like you've reached that point of no return and there's no bailing out and you're setting yourself up for failure. So let's get to it. First, I want to say quick welcome or welcome back. My name is Adam Bensman. The roof strategist in everything that I do here on my channel and in my all in one sales system is designed to help you and your team smash your income goal and give every customer an amazing experience. And if you followed along on YouTube, you probably heard me talk about this free offer. Well, guess what, I have a new one and it's even better. And it's access to my brand new free training center. In fact, all the freebies that are linked in this description are going to bring you there. You're going to get that and a bunch more inside. You're going to get access to my pitch like a pro Roofing Sales Training Video Library My Roof Claims Crash course My recommended reading list of the top 82 books I've read that I think are actually worth reading and I'd recommend to you along with a replay of my 10 closing techniques that are going to work for every situation. So click the link in this video description. Anything that says a freebie, click on that, enter your email and let's get you inside that free training center so you can begin to pitch like a Pro. And you'll be joined by many thousands of folks in there. And I can't wait to see inside. All right, let's get to today's video. So this point in overturn approaching the door, when we break down the fundamentals like in the sales psychology, oftentimes in order to feel confident, all we need to know is what we're going to start saying in sales. One of the skill sets we develop is what I call think fast ability, being able to speak and think at the same time. And it's one of the reasons that my ARO objection handling formula works so well. By the way, I have a whole playlist inside that free training center on objections. So pop in there and you can see me overcome the top objections you're probably going to face in roofing sales. So the first part of the framework is just again, what are we going to start saying? Because all we need to know is how we're going to begin speaking. And with enough repetitions, the rest is going to flow really naturally. So we're going to combine here a few elements. Number one is the slap formula. And if you need help on that, that's also in the playlist inside the pitch like a program sales training video library. So grab that freebie and in there you're going to learn the whole like click the pitching playlist. You'll learn all about the slap formula and a bunch of in depth videos. And if you want more, you can grab my full sales system called the roofing sales success formula. I teach you the works inside there. All right, say hi, break the ice. Slap. Say hi, break the ice. Let them know why you're there. It's your justifier, the reason you're stopping by. Ask an open ended question that makes them think before they respond, not yes or no. They have to think about it and then p present to their answer. So all we need to really worry about is saying hi and breaking the ice and letting them know what why we stop by. And I'm going to make that even easier because there's only five reasons that you're stopping by. Have you thought about this before? The five reasons that you're stopping by. I'm going to give them to you. Number one, you're brand new in the neighborhood, meaning you haven't shown up. No one knows who you are. No one recognizes this logo on your shirt. And you're showing up fighting the big uphill battle of being cold. Okay, so that's the first reason that you're stopping by. And we want to Just make it sound as familiar, natural as possible. Hey, listen, my name is Adam, the roof strategist. The reason I'm stopped by talking to some of the folks here on Lexington Lane. That's the truth. I don't ever recommend that you fib or lie or talk about neighbors that don't exist. Always, always just share the truth. And you can say that I'm speaking with some of the neighbors here. Even if you've never been up on the roof. Now, if you have now, you can share some more specifics. Reason number two that you're stopping by is after you sign a customer. So the minute I'd leave that house with a deal, I'm knocking the neighbors and I'm letting them know, hey, my name's Adam. The reason I'm stopping by, Peggy just chose us to do her roof. All right, Reason number three that you're stopping by, the job gets scheduled. Now most people don't do this, but I know in my sales system and I give you all the stuff to use and tell you what to do at what stage and all that part of the whole process. But we're going to leave that door hanger letter at the door, not the glossy thing, door hanger letter letting them know about production coming up. We're also going to be sending a direct mail letter. So that way it is so easy for us on install day when we show up, have our approach at the door, which is a fourth reason on install day. The fifth reason is we're back in the neighborhood after we've done roofs in that neighborhood. So by blending these all together, that slap formula, say hi, break the ice, let them know why you're stopping by, ask an open ended question and present to their answer. Mixed with the five, only five reasons that you're going to be there. Brand new in the neighborhood, new customer job scheduled. They've installed. Install complete. You now have a very easy and simple framework to follow starting in the very next sales appointment you run so you know exactly what to say when you approach the door. And you never have that experience of facing that point of no return and getting rejected and tongue tied and losing the deal. So there it is. And if you want the full system for you or your team, layering in all the different sales touch points, all the marketing material to self generate leads, check out the roofing sales success formula. There's a link in the description below and we're happy to chat with you. 303-222-7133. There's a phone number written down in there you can call or text and so excited to have you here. I want to hear from you. Drop a comment, let me know if this worked for you, what kind of struggles you face and it might inspire a future video. So just because our time here is about to wrap up doesn't mean your and my time has to. So click right here and download this freebie and let's get you inside our new free training center and binging through that objections or pitching playlist so you can learn even more. And if you want to hang with me here on YouTube, hop into this playlist to start learning a bit more about my SLAP formula and we'll see you on the next one.