Do Looks Lose Sales? Tattoos, Long Hair, and Piercings in Roofing Sales

Could your appearance be losing you sales if you have tattoos, long hair or piercings, You've probably heard some chatter from customers who've made comments about professionalism or maybe the team or leadership wanting you to show up a certain way. Well, in this video I really want to dive to the depths of physical appearance in door to door sales and specifically in roofing sales to overcome a lot of the things that we have naturally. Because I know that there's two types of people. There are those people that have tattoos, long hairs and or piercings and this is how you feel comfortable and confident and it's who you are and you want to bring this to life. But you know that people are going to look at you a certain way so you kind of button up a little bit during work. Then there's camp number two, which is the folks that have tattoos or piercings that they maybe don't serve them anymore or you know, like gauged ears and you stopped wearing them. Tattoos that you got when you were younger and don't love right now. So no matter if you're really proud of how you carry yourself and you just happen to fit one of these boxes or you have a bit of regret about past life decisions, this video is going to help you get to the bottom of what really matters to help you thrive in this business. Because at the end of the day, everything that we do here is designed to help you and your team smash your income goal and give every customer an amazing experience. And that starts with how we feel. So. So I'm so glad to have you here. Welcome or welcome back. My name is Adam Bensman, the roof strategist and if you know someone that should watch this video, please share it with them. Alright, let's get started. So, appearance, I want to take you on a little journey here. Now. Maya Angelou has this quote and I absolutely love it. I'm gonna read it to you. It says people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Feel. I'm going to repeat that. People will never forget how you made them feel and how you appear and how you make people feel. I want you to think of the difference. Yes, people will have snap judgments. Yes, people might say mean things to you. Yes, there are people that might not buy from you based on how you look, but they're going to forget about that. And oftentimes that first impression, when you once interact with them, they say, hey, this person made me feel really good. And it's all a Non issue. So let's go on a little trip down memory lane if you've been a fan of the channel for a while. And by the way, if you have, I just want to say I love you and I am so glad to have you here. Thank you for all of your support over the years in the evolving, which we joke about in the office, the evolving hairstyles. So in this video that I did is called Canvassing and Prospecting. Making a strong first impression when going door to door. So how funny is this, making a strong first impression? You have professional short haircut Adam, and then you've got hippie Adam with hair that's falling out of my hat. I always wore a hat. I later grew my hair into a man bun that you'll see in other videos. And that man bun, I. My hair was all frazzly. I had a bun in it. I had to keep it clipped up. And people started asking me as I've been going around doing training, saying, hey, Adam, you know, how did people take it when your hair was long? Did that impact sales at all? And you know what's funny? That was the first time in my life where I had a very significant doubling of my income. So let me just say that out loud, when my hair was at my longest, I had the most significant doubling of my income, which means people did not take me seriously. And at that time was when I was also still serving as a direct response copywriter and sales consultant, working with some quasi celebrities and some pretty big players on their marketing and sales initiatives. And not one person didn't hire me that I'm aware of because of my long hair. And the reason for that is I was really good at what I did, and I focused on what you can see here, making people feel really good. So how does this impact what you need to be doing and what matters and what doesn't matter? Well, actually, let me bring this back. I want to pop back into this YouTube video for a second. This is about making a strong first impression. There's things we can control, right? In this video. Yeah, I have long hair. And you are dead right. People might not do business with me. And in fact, I got a bunch of angry comments on videos in the past. People making fun of me, saying, I'll never trust any guy with a man bunny. I'd never buy from him. Deal breaker. And you know what? I say, I'm sorry, that's your loss. Because guess where I am today? I am running the Roof Shredders YouTube channel and podcast. I have Many, many, many thousands of customers for both storm and retail in every single state in the US I'm working with some of the smallest companies and quite a few of the top hunter roofing companies in America. And I'm Owens Corning's latest sales training partner, traveling the US running trainings for them. So I want to ask you, did this hold me back? No. Now, I don't share that to brag. I share that to inspire you and say no one can hold you back and tell you what's good enough and what's not good enough. Which brings me to this, your appearance. Let's talk about camp number one and camp number two. Camp number one is the folks that you have tattoos, you have piercings, you're proud of them. It's who you are. Wear it proudly. It is who you are. My tips to you show up looking professional. Meaning and I'll get some hate comments on this video, I'm sure of it. But that's okay. We're doing this for you, not for the angry people on the keyboards. So tucking your shirt in, wearing a belt and looking put together is very important. Cleanliness is number two. Don't smell like cigarettes or a bar. Easy answer. Make sure your breath is fresh, make sure you're bathed and your hair doesn't look like you haven't washed it in months and you're going to go a long way. All right, now there are some people who are anti jeans. Some say you should only wear khakis or polo or a polo, whatever it is. To me, you want to look like a roofer. A roofer is equipped to show up on the roof that's wearing some sort of up leveled appearance for being up on a roof. So that could be jeans, it could be slacks, it could be khakis, it doesn't matter. But I sure as heck aren't showing up at a house wearing dress shoes. You feel me? All right. So putting yourself together goes a very, very long way. Now if that's you, cleanliness, looking tidy, looking professional, let the rest rock. Just focus on being kind to people and know that there's some bad people out there that just are going to judge you. And you know what? Life's too short to try to please everybody. Because let me tell you this, no matter what you do, even if you shaved your face, cut your hair, removed, every tattoo on your body plugged all the piercings, got your ears surgically put back together, there are still people who aren't going to want to do business with you because they don't like your haircut because they don't like your accent because they don't like you and they're not your customer. So who freaking cares? My point is this, be you show up looking like you're there to do a good job and make people feel good. Alright, pretty simple. Now if you're someone that maybe you have some of these characteristics and it doesn't serve you anymore, I want to give you a few really quick pointers, especially on the tattoo side. Number one, if you have tattoos, sleeves are a very common one that I see that people want to cover up because they don't want folks having that knee jerk reaction or judgment on someone that shows up at the house, whether it's door to door or for an inbound lead. So, so what I want you to look for are sun sleeves. All right, I'm going to just write that down. Sun sleeves, these are marketed to cyclists very frequently. They're designed to breathe, they're really light and they have a little rubber thing that will hold under your shirt. So you pull them up real high, put them up here, shirt goes over it, it'll almost look like you're in a long sleeve. But they're just, they're sun sleeves and they're designed to breathe so you don't bake when it gets crazy, crazy hot. Again, those are also pretty nice because if you do get really hot, you can pour some water on them and it'll cool you off. So sun sleeves are a really easy fix for tattoos. Many people I see wearing long sleeve shirts, it just gets so bloody hot. So is it an option? Yes, but sun sleeves are a great backup. Long hair, all I say, make it as tidy as you can with your haircut. Now, I had a hat on in all my previous videos because if I just let my hair go around and go on my face, it wasn't long enough for a bun. Now I know you're sitting there judging me and that's okay. You can you say, well, you shouldn't have had it that long. Well, guess what again, let me remind you, I donated my hair to locks of love to give a child who needed hair to feel confident while going through chemo an opportunity to sport what I thought was my lovely long locks of love. Okay, so just withhold judgment. People are all different, right? Anywho, if you got long hair, tuck it up, make it as tidy as you can. I put mine in a bun to tie it up. I had a little tail that popped down, so I'd pull that up and just put a clip on it. I just trying to tidy it up as best you can. And on the piercing side of things, what I will say to you, if you can, on the piercings, that's something you can take out and put back in, with the rare exception of gauges. If you have gauges, just wear them, rock them. We live in a modern world. If you like them, all right, don't worry about that. Nose rings, especially the bull rings or tongue rings or eyebrow rings, you may wish to go to a lighter stud during work hours or flipping it up in a way, you know, up the nostrils. You don't see it when you're in the home. Facial tattoos do impact things a bit more. Excuse me, facial tattoos and facial piercings. Because we can't really hide that and people will see us and judge it. So this is entirely up to you. Rock it proudly. Or find an alternative to just kind of button up some things during work time. But honestly, there's really no wrong answer. And I don't want you to do or not do something just for work because life's a lot more than this. What I love about this industry is that anyone can come in from any walk of life and be an amazing servant in roofing sales and make an incredible income. And I want you to do that just as you are as a person. Now, I'd be lying to you if I said that people may or may not buy from you. But at the end of the day, who cares? Because you get to either be a chameleon and fit a mold or just be who you are. And if you go through all my past videos, I had an evolution. I was chunkier and heavier. I had a shaved head, I had weird awkward hair, I had super long hair, I had a man bun. I cut it again and I just follow what feels good at the time. And the truth is, the long hair was fun, but it got really hot and it got annoying. I didn't like it falling down. And then I finally found a good barber and I'm like, oh, that's it. I'm just going to do it this way. And you know, I do have tattoos on my inner wrist, but I don't let that hold me back. And if it's ever a time that I think it will, just put on a long sleeve shirt. We live in a modern time. Here's my last piece of advice to you. You have to pair how you present with your market. If you're in a rural, conservative market, you're going to stand out like a sore throne stand out like a sore thumb looking some type of way at the same time. Come out and sell in Colorado, anywhere near, excuse me, near Denver and you know, what up, bro? You want to go shred the gnar and jump in my Tacoma, right? Like, this is just the stock, the the culture out here. So no one's going to think twice if you have tattoos and long hair because half the state does. So just fit how you appear with what feels right to you. Focus on making customers feel good. Do not let it hold you back. And just keep in mind that long hair is different in California and Colorado than it might be in rural Texas. Fair enough. If you know someone who needs to watch this video, do pass it along. My mission is to help you feel confident in who you are and focus on what matters most, how you make people feel and being a strong salesperson. Thanks for joining me in today's video. If you haven't yet done it, I invite you to get a free copy of my pitch like a pro roofing sales training video library right here. It is now in our brand new free training center with more goodies that await. So click here or hang with me here on YouTube. Click into this video. They think you're really going to love it and I'll see you on the next one.