Door Knocking Plan for Roofing Sales: Daily and Weekly

You want a daily knocking plan to absolutely crush sales, make the most amount of money in the shortest period of time while reducing the drive time since you don't get paid for those hours and hours and hours of windshield time. Well, you suggested this video and here it is. The daily knocking plan and roofing sales to help you and your team smash your income goal and give every customer an amazing experience. Welcome or welcome back. My name is Adam Bensman, the roof strategist and I am so excited to share this video with you because I know exactly what it's like to be in your shoes. I, I have been there where I knock a neighborhood and I get rejected and I'm like grass is greener. I'm going to go knock in this neighborhood and then I'm knocking doors and I'm like, you know what? At the end of the day it was the exact same results. It didn't work. So then I drive around and I'm burning fuel, I'm burning time, I'm going to check this neighborhood out and I don't get it. Or worse yet, I get one job there and one job there. And you and I both know that every single sale is going to take between two and five visits to the home. Whether you're retail or storm and depending on your roles and responsibilities in sales, generally speaking, depending on the market, I'm here in between 45 minutes in an hour and a half drive between customers. I know my friends down in Atlanta who are battling traffic or in Pasadena where I recently was out speaking for Owens Corning, those guys and gals are spending so much time in the truck. So if you end up in a job here, in a job there, it could end up taking you just to process one customer at a two hour round trip. You're looking at 10 hours of windshield time for one sale. That doesn't count any of the back office, the sales presentations or anything else. So let's lay some fundamentals right now and then I'm going to give you that daily knocking plan to help you maximize your sales. Sound good? By the way, if you want more and you like what I share, you definitely want to check out the roofing sales success formula for you or your team. There's a link in the description that lays this entire plan out and will get your entire team trained up or you in the lightning fast nine and a half hours. And we'll get you all the marketing material that'll be mentioning here in this video to self generate your own leads so you don't have to rely on marketing agencies or forking over tons of money and not getting those results that you've paid for and been promised. Been there. And then number three, getting you or your team, becoming a confident closer in the home. That and a whole bunch more. So number one foundation, there's cold door knocking, which is what most people do, right? Door knocking is door to door, direct sales, soliciting sales from people showing up, Knock, knock, knock. And then they look down at your shirt and they say, who is this person? The roof strategist? I don't know who they are. Are they even someone that I should trust? I've never heard of them before. This is what we call cold door knocking. And you're setting yourselves up for failure because you're having to climb a mountain straight out of the gate. There's no trust and no familiarity. Using a multi touch marketing approach, which I've done a video on. You can click right up here to watch that video on. Multi touch marketing will help layer in key touch points such as direct mail letters, door hanger letters, and your door knocking, along with emails, leveraging insurance agent relationships, and a whole bunch more. However, when we do this, when we work this multi touch approach, people now have seen this logo in the neighborhood, They've seen your yard sign, they've seen you in your truck driving around, they've seen letters at the door, they've gotten letters in the mail and you're there over and over again. And when you do that, you go from this cold of, who the hell is this guy? To oh, you look familiar. And just recently, actually just last Friday, I was out training a company locally here in Denver and they had told me time and time again that they've gone from this cold door knocking to one gentleman saying, hey, I showed up in this neighborhood and people already knew me. The approach at the door was easy. And when we use this approach, door to door sales goes from being daunting and overwhelming to actually quite simple, quite fun, but most importantly, far more effective, which means you make a lot more sales. So how do we do it? And how do we shake out our daily knocking plan? Here we go. We now know that an average sale is going to take two to five visits of the home. And your number one limiting factor in roofing sales is not your ability to sell. I've watched some people who are not super strong in sales be very structured and they end up doing really well in sales because they have the right plan. Their number one limiting factor is not selling ability. It's time. If you don't have the time to process the job or if you're running around or spread out way too far, you're just not going to crush it. You're not going to earn that multi six figure income that we're all chasing here in roofing sales. So what you want to do is this. You want to work about three neighborhoods and ideally no more and ideally less. So three is a good number and I'll share with you why in just a minute. Three neighborhoods allows you to cycle one neighborhood today, the next neighborhood the next day, and the next neighborhood the next day. And then we're back to the first one, back to the second, back to this one. That gives a three to four day gap between each neighborhood depending on whether or not you're working the weekends. If you're working Saturdays, which I would highly recommend, generally folks aren't working on Sundays. I do recommend taking at least a day off. You need it. Recharge your brain, recharge your passion, recharge your enthusiasm, Rest, spend some time with family. So why three or four days? Here's why. When we're working the multi touch approach, day one, we're in that neighborhood. I don't care if you have success or not, we're going to knock on those doors. If no one's home, we're going to leave those door hanger letters on the door again included in our program link in the description. And then when we're back in the office that night, during non selling time hours, when it's late or early in the morning, when we can't be out knocking doors, we can be in the home sending our direct mail letters. And in fact I might even have a sample letters like this sitting on my desk sending those letters in the mail to customers again. The whole training on how to use these M280 letters for both storm and retail are included in our program. When you send these out to that homeowner now they've seen the letter on the door, they've gotten a letter in the mail and you're going to show back up. Because these will take, depending on the post office near you locally, two to three days to deliver from put in the mail to sliding into their inbox. I'm talking the old school inbox, they got to walk down and use a key to get in their mail, right? Or maybe it's just in the front of their house. So two to three days to deliver, which when we work three neighborhoods at a time, we'll give that homeowner time to Receive that letter, open it up, and make the door knocking really easy. You know, I'll never forget this gentleman named William called me up one day. Excuse me. He sent me a text first, and he says, hey, dude, thanks. He made me five grand today. And I said, william, really cool. But, like, at this point, I didn't know who he was. I'm like, who is this and what are you talking about? So William tells me, he goes, dude, I started using your letters. I wasn't a believer. I thought it was garbage. I didn't think it'd work. It turns out I ended up getting a call off one of these letters, and the homeowner said, I really like how you do business. Thank you for the fine touch and for not knocking on my door. Which was funny because he was already there. But at any rate, he got the call, shows up, signs the deal. Because the leads that come off these letters are really hot. They're a longer form letter, super personal, and work very different than your standard postcard. Then once he's there, he knocks the neighbor's door using. He was using the sales system, by the way. He knocks the neighbor's door, uses the pitch, say, hey, you know, the reason I'm stopping by. Came by the other day. You weren't home, actually. Also sent you a letter in the mail. So while I'm here, I just talked to your neighbor Michael, and he just chose us to do his roof. But I want to stop by and ask, you know, what questions did you have for me about that letter I sent you? The homeowner literally said, I'm so glad you stopped by. I have the letter. Walked in her kitchen, picked it up, said, you know what? I've been meaning to call you. Hop up there, take a look. Boom. Deal signed. He made about five grand. 2,500 bucks per commission on each of those projects. Five grand in a day. And made door knocking really easy. Can you imagine knocking on someone's door and saying, I'm glad you stopped by. I've been meaning to call you. Just wild. Now we know that the approach, right? Three neighborhoods cycling every four days. I don't care if you get rejected. You have to give it some time. Now there's a gentleman on my team, way back when, his name was Lonnie. Lonnie and I were kick starting a season. There was nothing really going on, but we found this little pocket of a neighborhood, super tiny, overlaying on a storm map that may have had damage from the past. And we just had a few months to Knock it out. But the damage was minimal. It was so hard to get traction. People didn't believe us. They didn't know what we were talking about. My roof's fine. You know, sound familiar? And then finally, we got a deal. We signed a contingency, and you know what happened? It got denied. But Lonnie, one of the most relentless people I know, went back again. He goes, we can do this. Signed the next one up. Finally, the first approval, him and I knocked. That neighborhood did 40 deals in six weeks. The Lion's share was his because I was moved into a different role, and I was only knocking a little bit. And I have to give credit where credit's due. Lonnie crushed it in that neighborhood. 40 deals in six weeks. I had a handful of those since I was. Had other responsibilities at this time. The point is, what happened with Lonnie is he was getting rejected over and over again. But as he came back to that same neighborhood, homeowners that originally said no said, I've seen you around a bunch. That familiarity, which builds trust saw roofs going up, siding jobs going up. All of a sudden, homeowners began to trust Lonnie. Hey, this is going to happen. 3, 4, 5 no's started turning to yeses. Then what happened is Lonnie was in the same neighborhood over, over and over and over, every single day, which made his job easier. A lot less windshield time. We don't get paid for windshield time because we're not truckers. We're roofing salespeople. So same neighborhood over and over made that familiarity just rise up and made his job so much easier to get. All right, so let's just summarize where we are, and then I'm going to add just a couple more pieces before we wrap this video up. Number one, three neighborhoods, and you want to work them three to four days apart, layering in your multiple touches. Door hanger letters, direct mail letters. Okay, we can now use that warm approach at the door, referencing the fact that we've stopped by, left letter, sent a letter in the mail. Hey, what questions do you have for me about the letter I sent you, which means you're there for the letter, not the roof, which means you're being different than everyone else who's sitting there. Hey, we're offering free inspections in the neighborhood. You know, the same garbage pitch I hear over and over again. All right, next thing, warm door knocking, cold door knocking. We covered it. We're using that multi approach. We know how many neighborhoods to hit. We know three to four Days piece. Good, let's move on. Key touches that people miss, by the way is showing up before install day. When the job gets scheduled, we can show up with a very similar approach as we do on install day. The courtesy visit. Hey, the reason I'm stopping by, we're doing Peggy's roof. If any debris comes your way, blah blah blah, the walk away. Hey, while I'm here, you know, when was the last time you had your roof inspected and routine maintenance conducted? Hey, where are you at in the process? Hey, your roof just looks about the exact same age in fact, but might even be the exact same shingle as Peggy's. Where are you at in the process? And when we work this approach, if they're not home now, we've hung that install notice. When we show up on install day, they've seen you in the neighborhood, you've knocked their door, you left a letter, you sent a letter in the mail. On install day there's a notice that you're doing the neighbor's roof. How do you think that makes you look like a friggin hero? Because you are one in the neighborhood. So the key takeaway here for your weekly NOC plan 3 neighborhoods 3 to 4 day cycle. Leverage the multi touch approach. Use the door hanging letters combined with the direct mail letters and maximize every single touch point of the natural customer experience so you can provide an amazing experience not only to the customer but to the entire neighborhood. Boost your familiarity, make door knocking wildly easy and effective so you and your team can smash your income goal and give every customer an amazing experience. And by the way, the entire sales plan from literally the daily your income goal broken into a daily plan, all the marketing material, the step by step training, leaving with the strategy, learning how to close these deals is all included in the roofing sales success formula currently being used by many, many many many thousands of people all across the us. In fact we're in every single state in the us, even Australia and Canada and it's available to you with a 30 day money back guarantee for you and your team and just a one time only investment that you're going to earn back in our roof. Alright so if you're interested, there's a link in the description or you can te demo to 303-222-7133. That's demo to 303-222-7333. Now just because our time here is about to wrap up doesn't mean your and my time has to. So before we move on to the next video that you can jump into. I want to hear from you. What is your favorite weekly knocking plan? My way isn't the only way. It's worked for me in many thousands, but I'd love to hear from you. Drop a comment below and share. What's the most effective way you found to maximize your time and break into a weekly consistent plan that helps you maximize your sales? Hey again, thanks for joining me and spending your time with me here today. I hope you leave with an actionable plan to implement so you can make more sales, serve even more customers and provide those amazing opportunities to your loved ones, which is what roofing sales is all about. If you want to continue your journey with me and you like this video, hop right in here to our brand new free training center. You'll get access to all my videos organized by category of 10 closing techniques for every situation, our long training in there, and a whole bunch more. Recommend a reading list, you name it. If you want to hang with me here on YouTube. YouTube thinks you're really going to love this video. Have a good one and I will see you on the next one.