EASY Way to Break Through The Competition [PART 3 of 3] "The Roofing Sales Success Formula" Finale!

Hey, welcome back. We are about to wrap up part three of the free training series, the roofing sales success formula to sell and close consistently in the next 30 days or less without feeling pushy, sleazy or salesy. Welcome back. My name is Adam Benz. I'm the roof strategist. And if you're just tuning in, please go back and watch part one to learn the simple three part formula to smash your sales goals this year and then jump into part two to learn how to kill the confidence demon that's holding you back. So now I got the formula. We learned how to conquer our internal battles and now we are turning our attention to the outside world. The ever growing competition, the stiff competition of roofing sales because roofers practically grow on trees. We all know the opportunity. These companies are coming out of the woodwork with more and more people jumping into this industry. So in this video right now, I'm going to be teaching you the easy way to break through the competition in every neighborhood you're in. Because face it, it sometimes feels like this. And if you're tuning into the podcast, behind me is a mob swarm of a mosh pit at a concert where there's not even elbow room. And this is what it feels like when a storm hits. And when you're experiencing this and even in retail, heavy retail markets, you know, people aren't getting three quotes, they're getting five, they're getting six. It's insane. The competition is stiff and I've been there. I remember my first storm I ever worked. I was eight weeks late. I didn't even get a storm swap until two weeks later. And I have all these thoughts running through my head because I get into ground zero. As you can imagine, I got my teeth not only kicked in but like jammed into the back of my brain. That's how beat up this neighborhood was. And I stumbled into it thinking it was smart to be there. So I think to myself, I don't stand a chance. It's too competitive. Homeowners are frustrated, it's been knocked to death, right? And then when these thoughts go through our head, what do we do? We either listen to that negativity and we give up. Alright, which to me, I told you in video one, failure was not an option. And it sure isn't for you. You must succeed or you rise above, you stand out, you get noticed. So the choice is yours. Which one are you going to choose? I sure hope it's the latter and if so, continue watching with me. So I want to ask you this, are you ready to learn the easy way to break through a competition? Are you ready? All right, let's begin. So I want to share with you how I discovered this strategy. So here I am, eight weeks late on my first storm, and I saw what everyone's doing. So I'm a new guy in the industry with no training, and I see everyone's knocking doors lightning fast, doing the mistakes I teach to not make. I watched them. Knock, knock, knock. No one's home. On to the next one. Knock, knock, knock. I mean, it is like there's no rhyme or reason other than just slam as many doors as possible and then move on. It's like one and done. You know, it was crazy. And then I see the same canned pitch offering the free inspection and hard selling in the first 30 seconds. Like the full word vomit. You know the one. Hey, I'm here with so and so roofing company, and due to the recent storms, you might be eligible for a free roof. And what we're going to do today is hop up and give you a free inspection. If there's damage, we're going to sign this piece of paper, the insurance is going to come out. We're going to do the work for it. The insurance says here, go. Can you sign here? What the heck? And then here's the other funny thing, listening to everyone's pitch. Hey, we have the best product, best service, best warranty. We're BBB accredited. They're all the same. And they're all leaving these glossy door hangers behind. And that is when I realized that this was the big breakthrough. Pay close attention. The big breakthrough is this. Everybody was doing the same thing, the same pitch, the same empty promises. We're going to do go to bat. We're going to get all this approved, even on this nominal damage. Oh, you're deemed full roof replacement. The same empty everything, the same door hangers, better products, better service, better warranty, free inspection, roofing company, we're all the same. And it made homeowners group us all together. And homeowners would be like all you roofers. You've heard it, you're 17. You're all the same. No, we're not. They are. I'm not. And that's when I learned to zag. When everybody else zags when they do this, I do that. I am going from one extreme to the other. And the funniest part is homeowners could actually feel that I was different. I didn't have to say anything differently. I didn't have to prove it. I Just was me. It was natural, but they could feel that it was different. And then I'd earn the business and then later on they'd be like, hey, I really appreciated that you took the time to educate things. Educate me on the process, walk me through it. The other person just tried to push me to make all these promises, alright? And it cracked me up. So instead of this hard pitch for free inspection, because newsflash, not everybody needs a free inspection. If it's retail, they may not need a free inspection. I've got guys, by the way, Northern Illinois right now closing deals like hotcakes off of leads they're not even showing up to. It's over the phone. Okay, that's an extreme retail. What if the insurance was out already? What if they have a check in hand? Do they need an inspection? No. Do they want an inspection? No. Do they need one? They might later, but that's not what they want at the door. That'd be like me showing up to your door to sell you, like water filtration and without even asking if you already have a water filtration system. Like, you have to know what someone might want to lead them further along in the discussion. And not everyone wants or needs an inspection, alright? And I was there to simply start a conversation. I was there for a reason. I was there with a clear purpose. And I want to show you how this fits together. All right? With only one goal. That goal was to find out if I can help, alright? And then offer that homeowner an easy way to give me yes to start helping them. So here's how that all went. When I set a clear goal, start a conversation, find out if I can help, give them an easy path to yes. Hey, my name is Adam and by the way, beautiful boat in the driveway. Hey, reason I'm stopping by, I just left Peggy's house. We actually just got her roof approved by the insurance. And as I was leaving, I noticed your roof's about the same age. So I just want to stop by and ask, how's the insurance process been for you? There's your open ended question. Or on the retail front, Hey, I just left Peggy's house. She just chose us to replace her roof due to the age of her roof. And I noticed your roof's about the same age. When was the last time you had your roof inspected and routine maintenance conducted? Okay, so you see that have a purpose or if I'm brand new in the neighborhood. Hey, the reason I'm stopping by, I've been talking with some folks Here on Lexington Lane. The name of their street. Right. About the roof, because blah, blah, blah. So it seems that it's familiar and I have this purpose. And then I start that conversation and then I progress it further to find out, oh, you know what, your insurance was out. And, you know, they already denied you. I'm sorry to hear that. What do you think about a 3 second opinion? Like if I was a doctor and they told you to get knee surgery, you get a second opinion. Well, I'm here. I can grab my ladder, hop up, take some photos and videos to show you what I find. Clean bill of health. Maybe there's stuff up there. We'll chat, we'll see. What do you think? Right. So everything is about starting the conversation and progressing it in the right avenue to help by giving them an easy way to say yes to me. Hey, do you have any objection if I hop up there right now for a quick inspection, I'll show you what I find. No, no. And then they agree to it. Right? Because the. Do you have any objection if another video on that another time, and it started to work even in neighborhoods that were knocked to death because I was there for a purpose. They were knocked. They were used to the sale. When I landed that deal, I'd go next door and I could have that conversation because I wasn't there out of the gate to sell something. And instead of leaving these glossy door hangers that scream, I am marketing material. You've seen them. If you pull up at your own house and you see that glossy door hanger letter hanging there. Excuse me, the glossy door hanger. And there's like five of them. Have you ever done that, by the way? I've done that. Where you put yours up and there's 10 of them. All that screams is I am marketing material. They all say the same thing. Roofing company. Better products, better service, better warranty in business for so and so long. BBB accredited, call for free inspection or free estimate. They're all the same. So instead of doing that, I would leave a personalized letter at the door. That's when the first piece of that battle pack was born that I told you about. I'd hand sign it, right? And then I'd send those letters in the mail and I would show back up with a reason to be there, like this. Hey, you know, my name is Adam. I know we haven't met. I actually stopped by last Tuesday. You weren't home. I was leaving Peggy's house over there and I left you a letter at the door. And actually sent you a letter in the mail. Yeah, the good old fashioned snail mail. And while I was in the neighborhood, I just wanted to stop by and ask what questions you had for about that letter I sent you. So you see that I have a reason to be there. I'm tying it in. And it's familiar. They've seen the letter at the door, They've gotten the letter in the mail. They've seen me through the neighborhood. It's a friendly visit with reason. This isn't the cold door knocking with the canned garbage pitch. I have a reason to be there to start that conversation. And instead of coming across as pushy, sleazy or aggressive, homeowners were like, oh, it just almost feels like a friend in the neighborhood there to help, right? Didn't feel like I was a door to door salesperson. It felt like a courtesy visit. And that's when I realized how easy it really was. Why? Because when you know what everyone else is doing, you just do the opposite. When they zig, you zag. When they do this, you do that. So I want to show you how this fits together. The them versus you overlaid on the roofing sales success formula. The be the do, the say. This is you. Your heart, your character, your drive. Or as an owner, getting the right people on board, doing the right things. Okay. Not knocking doors. One and done with the cold pitch. Just how do you multi touch, leave the letter, send a letter in the mail and then the say how. How do you start the conversation at the door? How do you overcome objections? How do you close? So watch this. How this comes together of how easy it truly is to stand apart, rise above, and break through the noise in the competition, no matter how stiff it is. You ready for this? Let's go. Alright. Hard pitch at the door. Start a conversation using a slap formula. Cold pitch. Hey, I'm here for a free inspection. Uh, have a reason to be there. Hey, reason I'm stopping by. I'm talking to some folks here on Lexington Lane. That's if you haven't gotten some traction yet. Maybe you had some traction. Reason I'm stopping by. Just left Peggy's house down the way and we're actually doing her roof next week. Okay. Or hey, I'm stopping by. We just got Peggy's roof approved by the insurance. Whatever the case may be, I have a reason. Alright? And then instead of leaving those glossy door hangers that literally blend in with everybody else's glossy door hangers, we leave a plain paper letter like, I provide the marketing Battle pack that I shared about. You don't have to write it. You can use mine, you can write your own. I prefer to print them out whether you use mine or someone else's and then hand sign them a lot faster. But it's still personal. Fold them up. Plain paper piques their curiosity. What's this plain piece of paper? Why does on the outside it say stop by at 2:14pm? Huh? Why does it say making a comment about my garden? I'm curious. Right? This is how we're standing apart. Instead of telling them I'm the best, I show them how I'm the best by taking the time to educate them and walk them through the process showing them reviews instead of fighting objections with rebuttals. I have to think about it. Hey, I don't know. If you have to think about it, what do you have to think about? Right? That's punching back, that's combative. So instead we want to learn how to understand what the objection really means. Which by the way I teach that all really mean three things. Trust, need or money. And then by understanding that, we can use the ARO objection handling formula to give them a new perspective. Example, I have to think about totally understanding. You have to think about it. It's a big decision. Many people that I work with have to think about it but oftentimes when I hear I have to think about it, it really means that I didn't leave you with enough information so I'm not trying to push anything here. May ask what it is you have to think about so I can leave you with all the information you need to think about and they tell you and then you might be able to overcome. So it's a different angle to over this whole objection piece. And instead of being pushy, we are instead educational walking them through the options and instead of pushing the closed sign here so we can get started on this and using the urgency, which by the way there's urgency in the right use works, but not in a false pushy way. So instead of being pushy, we guide them to choosing you like a natural, which is what I teach in the car park closing formula, how to get someone from here to walking them through the process stating you can choose anyone. Here's why people choose us by the way, separate material for storm and retail. And the whole idea is to educate them on the process, how it's going to go, what they should look out for and then putting yourself in the position to be the easy choice. It's wild how it works. So do you see how all this fits inside the roofing sales success form with the be, the do the say, alright? You just saw it all put together. The be, the do, the say who you are, the sales activities you do and how we're approaching customers. You do this, you succeed, you follow this process, you stand out. By using the formula, you to break apart from the competition, alright? The homeowners truly feel the difference. I'm not kidding. They feel it out of the gate. We all have a strong intuition. You know those people that you're like, wow, you know, we don't want them to feel like that when we show up. And sometimes it happens even we don't notice it. And truly, it is stupid easy. It really is stupid easy because your competitors make it easy for you to beat them. Because the reality is when you do and say things differently, when you do and say things differently from the formula, you can't be grouped into the same category as that. It just doesn't happen. So I want to show you, I'm going to just breeze through a few of these. I've got tons of testimonials. These come in. I am not exaggerating daily. I do not even ask for them. Alright, this guy says he's killing it. Eighteen contracts in the last two weeks, seven to seven approvals. No one can believe that he's only been in the business for three months. Rookie. Alright, then we got this guy, Big Chungus. This was a YouTube comment and he says, man, I just want to say thanks for the vids. He got his teeth kicked in his first week. I shared with him some resources to work on battling that inner demon like I shared in the previous video. And then some strategies of what to say to stand apart from the competition in the competitive market he was in. And then the next day he closed three deals. Rookie goes from shut out to closing three deals in a day. Alright, this is breaking apart from noise. And then we got Alex over here. Alex is funny. He's been given a pitch from his company that wasn't working. He starts using money. So it's ridiculously long. It had no character. His friend owns the company, was blown away by the results of him using the slap formula by breaking apart from what everyone else was doing. And then you can continue reading. He's a rookie. He was doing one roof a month and now after using this, he's up at nine a month. Alright, then we got this gentleman over here. He's more productive, efficient in opening up neighborhoods like never before by following the steps of the do and say. Alright. And then we've got Mitch over the last few videos. He says, hey, to let you to bring up to date, he inspected 50 homes, signed nine and due to being honest, everyone, they're sending referrals left and right. Crazy. And I know 50 and signing nine. I don't know the whole details of why there's nine out of 50. My point is he's been getting these things left and right by breaking apart and getting these referrals and those numbers are nuts. And he said on here, he says, where was it? I'm playing the slow game. Yeah. I'm playing the long term game with them. But the others were demolished because some of it was marginal. He didn't want to call it in. Okay. Because they were in his own backyard. Then we got Zach. He says, Adam's helped me get endless organic leads by implementing his interior, his material. My investment paid for itself in the first day that he started to use it. Later on you'll hear Zach's initial goal was $175,000 in his first year of roofing sales. He's already emailed me and said I've already smashed it and projected to smash it. He's upped his goal to 350. I'll be interviewing him here shortly. And then we got rj couple weeks into the game and he's working the personal sales strategy. Eight claims filed three retail jobs in the works. I could not be happier with the results that you teach with your educational approach to bring to selling. So these are examples of rookies. I've got guys on sales teams. I'm doing this with whole teams. My point is when you slightly differentiate the do in the say of the formula, that's what breaks you apart from the competition. That's when you stand above it without having to work on the magic, anything. It's just about doing things different than the competitors and they really do make it easy for us. So let's wrap this up. I want to bring this up. Do not leave yet. You now know that the roofing sales success formula, the do. Excuse me, the be, the do, the say, the three elements, getting the right people on board or if you're a sales rep, the right heart, the hustle, the drive, the mindset and the attitude to chase your goal to do. Doing the right sales activity every day to get to your results. Not the equivalent that, you know, three hours of biceps curls to get the six pack. We want to do the right activities to get the results. So what do you do every Day on your sales. And then the say, how are we pitching at the door, overcoming objections, getting invited to the kitchen table, presenting and closing. So you now know the formula. You now have the weapon to kill the confidence demon that's holding you back, the internal struggle that we deal with. And you now get how easy it truly is to break through the competition by simply doing things differently, authentically, naturally, with an educational approach. When they zig, they zag. When they do this, you do that. And your mission is to smash your goal this year. So, sales rep, mission, first six figures, seasoned sales rep, mission, first multi, six figures or next higher tier of six figures, owner, manager, grow the team, get them selling with consistency so there's not any dips bringing on more people of the right people. Be do say right people doing the right thing, saying the right thing, success happens. It truly is a formula. So I want you to ask yourself, do you think this will work for you? Forget my material or yours fundamentally, b do say killing the confidence team and breaking through the competition. Do you think it'll work? If it does, I want you to start using it right now. Because if you believe in it, you will see results. And it's up to you to start using this right now. And I hope that you're as excited about this as well. I am. Are you? Because this stuff has changed my life and has changed the life of so many other people. Countless new sales reps, seasoned sales reps, sales reps that have become sales managers, managers who are growing and scaling crazy teams. I had a guy reach out, doubled his sales teams, doubling the company size. Another one I talked to today has doubled year over year. This stuff works. And I really hope you're as excited about it as I am. And I know, listen, this feels like drinking from a fire hose. I cover a lot. I am guilty of talking very quickly because I get excited and I have a lot of energy. So I'm going to slow it down for a minute and I want to close with this. Okay? Remember, we are all one strategy away from our next big breakthrough. Everybody is different. There's that obstacle that we need to break through. For a new sales rep, make your first sale. And even before that, how to knock a door, how to get an inspection, how to get invited the kitchen table. Then how to overcome the objection, how to close the deals, then how to manage our time, how to hire, recruit, find the right talent, get my team performing at a high level, pay my team to incentivize them. We are all one strategy away and I want to ask you, which strategy do you need? What do you need to get to that next level? Because sometimes the simplest shift, that slap formula has been game changing for people. It is a simple thing, truly, truly simple. So what strategy do you need to get through to the next level? Is it the B? Is it you as a sales rep, learning to embrace the personal development aspect, to work on your confidence, your persistence and your drive? Or as an owner, is it recruiting? Is it getting the right people on board, finding the right talent, getting enough inquiries, getting them to want to work for you, getting them to succeed? Is it the do the sales activities that you should be doing every day? There is a path you want to get to. Here you're here, there is a sequence of activities you can be doing to get there. Or is it the say, learning how to pitch better, learning to present, learning to overcome objections, learning to right, that was cat got my tongue. Learning to skip those feelings so you can respond confidently. Or is it all of them? Some people say, hey, I kind of need all of it. Maybe you need to get all of it in the hands of your team to help them strengthen their personal drive and their ambition to get them chasing their goal, doing the right thing and saying the right thing. But if it is that, I want to chat with you about some options. So I covered as much as I could in this three part training series to help you get started. You have so much to roll with, but if you want to go all in, is it okay if I share some details? I want to share this with you with your permission to fast track your success. Alright, so here's the scoop. What I'm about to show you is being used by individual sales reps. Okay? And I've got options for everybody here. I've got brand new owners using this stuff. I have companies trying to make their first million, their first 5 million or their first 10 million. And I also have companies who are doing between 25 and 35 million on pace to hopefully hit that, that next tier, 40 to even 50 million dollar mark. My point, no matter where you are in your journey, this stuff will work for you. All right? Do you have to use my stuff? No. Do I encourage you? Yes. Do I think it'll fast track your success? Of course I do. And I just released this, I shared just some little bit in the first two videos and I'm going to just share a little bit more with you now if that's okay. This is the brand new, just released, affordable and complete package, the roofing sales success formula available for individual sales reps and available for owners or managers with a team. You can go here to this page. There'll be a link in the description of the video in the podcast. A link to this page. By the way, stand behind everything. There's ways to reach out to me if you have questions. I'll get to that in a minute. And what's included is access to the entire roofing sales success formula. That's every single strategy training and all the marketing material that I provide. I don't do monthly or annual fees. It's a one time deal. You have free access to all the future updates and discounts on one on one services and private training options. There's plenty of testimonials on this page. I literally get these things daily. Covering the B. Okay, this is just a quick snapshot of what's in there. The B, the do, the say, the b. Hiring and motivating the right people for owners. That'd be how to build your dream team and the team plan rollout center to get them excited about using everything. The do is those proven sales activities. Taking the complete sales strategy, giving that rep a personalized sales goal. You enter in your numbers in my formula. Here's your sales goal. I turned into how many sales you need to make per year, which is how many per week, which is how many sales appointments. That's the number to focus on. Then the sales activities to generate those appointments so you can see side by side. I need to earn this money. Here's my goal. Here's my income goal. You can see the difference. Then I walk them into making their very first sale or cracking open a new neighborhood. And then the best way to leverage that one sale into as many as possible by having a reason to show up at the neighbor's house each and every time. Stay stitching that together. There are 25 sales opportunities that I teach you to make. Really simple for those to be doing. So there's 25 sales activities for every customer plus how to open up new neighborhoods. It's truly dummy proof. And I give you the material to use from the battle pack in the right order and then the say. All right, we've got the complete canvassing strategy. How to use that slap formula for every single scenario at the door and then how to p present to their answer on the seven different mindsets and how to work that. By the way, if you are developing canvassing team, I teach how to set appointments and how those canvassers can work the complete sales strategy alongside your team. It's really shock. Then the objection strategy. Okay, all objections fit three categories. Trust, need, money, and how to categorize them quickly in your mind and then use the ARO objection handling formula to overcome them. And then the complete closing strategy. My car park formula took me forever to create because I had to sit in tons of sales appointments as a fly on the wall with an inside window into watching the sales rep and the homeowner who's responding to what. I could plug all the gaps. There are mistakes being made. I didn't even know happened when I was running just my own team until I got to do this with lots of people. So putting it all together, what you get as a company or as a rep is control, consistency, a clear path, covering the be the do the say. Alright? Now you can start with any strategy you need right now. So many people like, oh, I don't want to do this, I don't have time. You can go through it. It works like Netflix. It's in linear order, you'll get everything you need in the right order and it picks up right where you left off. So you go through it, you learn the strategy, you got it all. There's printable resources, the videos to guide you through it, give cheat sheets you can bring in the field. Alright? And I've been told truly that I should be selling this for 10,000 bucks. I've been told this multiple times. People say your prices are laughable, you really need to up them. And I don't. Because my mission is to help the underserved segment of this industry, the sales rep, the growing company, and success is bottom up, helping sales reps succeed. So I'm not, but I'm not, okay? And I'm not even charging half of that, by the way. And whether you're an individual sales rep or an owner with a team, you will earn back 100% of your investment on your very next sale. That's my commitment to you. That's the level of return. I want this thing to be absolutely no brainer. And I want to ask you this because this is funny. I've thought about this as I made decisions. If all you got was a formula to follow, would it be worth it, just the formula, if I could fast track things, Would it be worth it if all you got was a seamless training system as an owner to help kind of speed up? Here's how you canvas is what you say at the door, here's the objections, and here's how to run a sales appointment. If it was just that or just the recruiting system or just how to turn your goal into a daily plan, would it be worth it? And if all you got was a small tweak to your pitch, just the slightest little tweak to your pitch at the door, would it be worth it? Because just this one, like even I talked to someone the other day by the way, and he says all I did was adjust my contingency agreement presentation the way you teach. And he's closing deals like hotcakes now. But if it just got you one more deal a month, one deal, would it be worth it? Even the tiniest wins pay for itself because they compound and they multiply over time. One little tweak to close one more deal. And if you got 10 reps, they're closing deals left and right. All of a sudd. This little tweak goes a long way, especially at the investment and I want to prove it to you so you can try it for yourself. 100% risk fee. Truly, I back everything with a 30 day 100%, no BS money back guarantee. You have 30 days. You get in there, you use the stuff. If it's not your style, you email me, I buy it back from you. Alright? If it didn't work for you, you email me, I will buy it back from you. I'll offer also offer to help because oftentimes if something's not working, it's a little tweak I can help you with and I want you to succeed. That's the whole idea. That's why I have a money back guarantee. Because results are what matters. Alright? So if you're interested in checking this out, there's a link in the description here and you can go to this page. You'll click sales rep or owner manager. It'll bring you that page with options. There's a link under there to see a live demo as well, so you can see how it works. If you have questions, you can set up a time to chat with me. I want to make sure you're comfortable and you're getting what you need. So the next move is up to you. Alright? You can use this free training or you can go all in with me and you will move towards your goals faster. Truly, the choice is yours. Alright, now the last thing I want to say is this. We all know the definition of insanity. I don't care if you buy my stuff, whether or not you buy my stuff or not. If you do the same thing you're doing today, you can expect the same results. We all must flex and do new things to get to that next level. If you're doing X, Y and Z today and you continue that, the results you've gotten so far will be the results you continue to get. Period. Again, I don't care if you don't get my stuff, if you get someone else's, if you create your own. This is the truth. Your choice now is to continue doing what you're doing or, or take this material that you just spend significant time investing in yourself and applying it in the field to make more money. Alright. And my biggest wish is to be celebrating with you as soon as you smash your goal this year. I want to hear about it. I want you to be featured up here. I want to share your story with others and to inspire them because that is everybody's win. That is my biggest win, is seeing you win and hearing you smashing your goals, reaching that next 5 million mark, 10 million mark, 20 million mark. Making your first six figures, making your first multi six figures. That is really what it's all about. So thank you so much for joining me on this three part training series. It has been such a joy and a privilege to serve you, to be part of this journey. I feel like I'm right in your living room or in your truck, in your podcast, right there by your side. And I cannot wait to celebrate with you. So if you are interested in moving forward in any way and you want the roofing sales success for me, click the link in the description below. Email me adamaroofstrategist.com with any questions and share this with your team. Empower others to use this industry to transform their lives. Because that is what it's all about. And remember, roofing sales is personal development in disguise. Who you are today is not who you will become in six or 12 months. And by growing and embracing the challenge, you will smash your income goal. That is a wrap. Thank you for being here. Get out there and use this stuff and I cannot wait to hear from you. See you soon.