Adam Bensman (the 'rooster strategist') demonstrates on-location scouting techniques for finding hail-damaged properties to sell roofing services. He shows how to spot clusters of damage (using damaged campers/RVs as indicators), recommends treating yourself like a 'weatherman tracker', and introduces a door-opener canvassing mnemonic (S-L-A-P: Say hi, Let them know why you're there, Ask open-ended questions, Present). He emphasizes targeting small, local storms (reported ~1.25" hail in this example) and older roofs as low-competition opportunities, notes he was scouting in Cheyenne, and finishes with CTAs for his training materials and Marketing Battle Pack.
Questions this video answers
1.25 inches (one inch and a quarter)
Cheyenne
Chapters
Hey, Adam here, the rooster strategist. Today we're covering scouting tips. Your micro tip of the day on how to start finding the right home in the right neighborhood to open up. Now check this out. Make sure no one's around. I'm cruising through this area and I noticed something. I'm going to stop right here and see if you can notice it too. Flip this around so there's a camper right there. It doesn't show up very well on camera. See if we can get a little closer. Standby. Make sure no one's behind us. We're gonna come over to it because the front of this thing is torched. Light damage. And I thought maybe it's just an anomaly. And then I saw that one and that one's lit up. So showing you this, showing you this, because sometimes as you're scouting, you gotta look for creative ways to find the right areas and the right neighborhoods to and finding where that hail has been. And there was a part of me that thought maybe, you know what, maybe the. The hail was small and it didn't hit here. Then it was under. Just drove in here. I didn't even see this before the video. It's hard to see on the top, but you can see hail there also. So what's the takeaway? The takeaway is that use creative ways to find where that hail fell. I've got another camper here in front of me, but it's not an aluminum shell, so we're going to skip that one. But I want you to start to keep your eye out and really turn into like a weatherman tracker. Because when you start getting creative on finding that hail, if that hail had a tendency and did it to three different RVs in this neighborhood, I'm going to want to start hopping up on some roofs, checking out what's actually going on, because that hail might have fallen straight down. I'm not seeing a whole bunch. And I thought, you know what? One camper who. Man, that's bad. Maybe it's just old damage. And I see a second one and then a third, and they're all literally within a block. That tells me something. So be smart with your scouting. Look for that hail fell. And by the way, that's a great opener at the door. When you use that slap canvassing pitch formula to show up and say, hey, my name is Adam the roostrategist. I couldn't help but notice when I drove by that Jayco trailer of yours, which, by the way, that I'm referencing, is pretty destroyed with Hail and I was just driving through the neighborhood on the way back from visiting customer miners want to stop in and see how the process has been with your roof. Leave it open ended. Right? So s is say hi let them know why you're there. Break the ice. Right, sorry, I got ahead of myself. S to say hi, break the ice which is with the camper. L let them know why you're there. I'm driving through from neighbors helping them out with their roof. Help. Couldn't help but see your camper and wonder how your roof looked like. Okay. And then ask the open ended question how has the process been with your roof? Or how's the insurance process? And then see what they say. And then the P is present to their answer. If they say hey that damage was from a storm three years ago. Then we say well did you take a look at your roof back then? Or if they say, you know, that just happened, we're in the middle of it, but we haven't checked out our roof yet. And then boom. Now you can present to that to that solution. So by finding these other little avenues to get in, one, it helps you scout two, it helps you start an easy conversation at the door and most importantly it just helps you know where you're starting to get efficient. And what's interesting by the way is in the video that I that I just put together on this, I was driving through a neighborhood and noticed that some of the homes were like brand new construction and they showed nothing on those box bins but the older homes showed stuff. So hail Swath says there was hail here. New damage? I don't think so, but old damage, yes. And that means a new date to work. And oftentimes, you know, it's difficult to tell was it is the older roof more vulnerable to damage? Is that why it's there? Or was it because maybe you just had a light storm but it opens up a new opportunity with a new date. So be smart. That's why some of these little storms like this one that I'm working here in Cheyenne. And so by the way, when I mean working, I mean scouting and filming, I might be meeting a fan up here, actually a subscriber channel. So we'll see how that goes. Hopefully we can hop up on a roof together if all goes as planned. But by getting out into these areas and making those decisions of hey, it's a small storm but if you can crank through a few, a few jobs close to home, especially like I don't know if you just saw that house Right there is for sale by owners that'd be a good one to call. You wouldn't want to see them get hung up on, hung up with any sort of damage on the roof during the inspection. Excuse me, the home inspection process. So this type of scouting, I always want to get out and take a look at those, at these little storms because even though it's little, I think it was an inch and a quarter reported and it was only in a small portion of the city. But you're seeing that by getting out. I'm still, especially if you're beginning the season waiting for things to open up or you want to find kind of a fringe area. These little storms are really profitable because people don't all bombard from all over the place. You don't get people coming in to open up the market from areas all over the state or the country because they're small. Doesn't make enough sense. But as an individual salesperson or a smaller company, you can really, really dominate a lot. Like you can just crush it. And these smaller storms are going to open up a new date for those homes that have old damage that hasn't yet been worked. So get out and get after it and do it. That's all I got for this video. Give it a thumbs up if you liked it. 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