Follow Up Secret Weapon to CLOSE More Sales

I have not wanted to share this publicly, but I am about to. It is my little secret weapon to deliver an absolute amazing experience to my customers. It's the secret weapon to differentiate yourself from competitors. And it is a secret tool to find out the perfect time to follow up with someone so you don't get ghosted or land in their inbox or don't have them respond to text messages. I'm going to be teaching you all of this and more in this video to teach you the video follow up, including what tools to use. And no, I'm not affiliated with, endorsed by or any of that. I'm just sharing with you what I use and hopefully it can help you because there is a free version. Now, before we get to it, I just want to say a quick welcome or welcome back. My name is Adam Bensman, the roof strategist and I'm on a mission to shake things up in the roofing industry and give you everything that I wish I had when I got started. Now everything I do here is designed to help you and your team smash your income goal and give every customer an amazing experience. And truthfully, the amazing experience is like the most fun part. When you do it from your heart, it comes back. That's not why you do it. You don't do it so it comes back. You do it because you love it and you know it's the right thing to do. And it just so happens to feed you with referrals, happy customers and great reviews. So if you like this video and you want more, I've got a freebie for you and it's our brand new free training center. So if you click in the video description or podcast the pitch like a pro roofing sales training video library or the roof claims crash course is all hiding right in there and you'll get a login to get this free. If you're on the road or not able to hop in right now, just text this word free f r e e and text it to 303-22-26 7133. We've got all this stuff including a little announcement that is only in there. So you'll be seeing more of that soon. All right now, thanks for being here. Let's get into today's video on the video follow up. So first let's break down the what is a video follow up. A video follow up is a way for you to do this face to camera in a personal, short, fast paced video to your customers so when they open it, they get to See, you read your body language, hear your voice and have a way that's a little bit more personal than just getting an email, because everyone sends email and everyone sends text messages. Now, free tool to use is this one. It's called Loom. Right here. I'm going to bring this in. Loom right there. Now use loom.com u s e l o o m dot com. I'm not endorsed by them, by the way, but I love what they do. Now, here's the cool thing. Let's pretend that I have a homeowner who I didn't close on the spot. They emailed me some questions about the contract or the agreement that we can work. What I can do is either just answer them or leave them a voicemail. But what if I did both? What if I did a personal video message guiding them through everything, getting a chance to resell them while separating myself from the competition. And it doing this is just wild. So I'm going to show you exactly how to do that, how to use it in email and how to use it in text. By the way, use Loom has a mobile app so you can do this right from your phone, in your truck and in the field. And we're going to close with that. Perfect way to know exactly when to follow up. You're going to love it. All right, unused Loom, you'll notice up here. And I have a Google Chrome extension. That little doodady is the extension. So what I'm going to do is click on this. It's going to pop up a option. I can use my face on the screen. I could have the proposal in the background and I can walk through, say, hey, highlighting certain things, reminding them of certain areas about their upgrade options. But for this one, we're just going to go full screen and I want to show you how this works. I'm going to hit start recording. Camera's going. I'm bringing this around. Look, you're filming this, you're filming that. And I'm going to say, hey, Peggy, thank you so much for the opportunity to meet with you and your husband to talk about your roofing needs. Now, I understand you have two other contractors coming out on Wednesday and Thursday next week. So what we'll be doing, as discussed, is I'll be showing up on Thursday at 2pm to go through the agreement with you, both of them, side by side, take a look at all the different estimates. I'll be the question punching bag and help you decide, even if it's not with me. So if you have any questions in the meanwhile, go ahead and text or call me. You've got my contact info in that email and I cannot wait to hear from you. We'll see you next Tuesday at 10:00am by the way, if I mess that time up, it's because I was making it up on the spot. So then I'm going to go ahead and click here, that stop button. Check this out. This gets even easier and even more fun. Now once this comes up, you'll notice down here I can click in and I'm going to customize and this title. So let's bring you in close. I'm going to say, follow up for Peggy, watch this personal video message I made for you. Then all I do so look at that, I just click off of it. Grab this link. I'm going to come to my email, I'm going to draft this subject line of the email is going to say, hey Peggy. Hey Peggy, watch this video I made for you. Watch this video I made for you. Then in here, all I'm going to do is paste the link. Boom. Animated gif shows up. And by the way, it wasn't in focus because I confused my camera. But animated gift shows up in that email. When a homeowner sees that, what are you going to do if you see that in your email? And by the way, you can even hyperlink the text say, hey, watch this video I made for you. But the key thing is just to let them know you made that video. Watch this video I made for you. Now you pop send, boom. This goes to that customer. They get the subject line saying, hey, watch this video I made for you. With the personal video message. What do you think they're going to do? They're going to pop into that. And let me ask you this, is the next person doing that? No. So now you've just stood apart and you were different. You delivered a message. You controlled the dialogue. They could read your face and body language. You reminded them of the next appointment. And by the way, I just jumped into some role playing. Whip that up. And I didn't even keep track of the time. So if I messed up the time, my follow up. You get the idea for this demonstration. Now the cool thing is in loom, some of the settings will allow me to have what we call a read receipt. Which means when Peggy on the other end clicks this link that I just emailed her and watches the video, boom. You get an instant notification saying someone just watched the video and then the title. If I said, Peggy, watch this video I made for you. I know it's Peggy, which means this is a great time for me to text or call Peggy because I just so happen to know that she just watched my video moments ago. And then what happens is Peggy answers the phone and she goes, oh, that's too funny, Adam. I was just watching. Go. Huh? How about that? Look at that timing. So there you have it. The video follow up. Now if you want to get started, go to useloom.com u s e L O O M Again, I am not affiliated. I love this tool. I use the paid version and download the app. I want you to test this with your next customer. Yes, you can send this via text. Just keep it short. Watch this personal video message I made for you. Give them the link if you use it and email that animated Giffle fire. Or you can hyperlink it. But I hope this helps you stand apart from the competition or win more business. Deliver an amazing experience and put another tool in your tool belt to ink deals on the follow up. Hey, if you liked this video or this format, which by the way, it is Sunday morning I was in the office working, catching up on some things like I got to do this video, so I hope you like it and if not, share that with me because everything I do here is for you. So if you liked the video, hit the thumbs up button. That just tells me good format, let's keep it going. And if you don't, you know what to do and drop a comment. I'd love to hear from you because here I am to serve you. Thanks again for being here. If you haven't done it, hop in right here and download a free copy of my pitch Like a Pro Roofing sales training video library. It'll pop you over to our brand new free training center. Or if you want to hang with me, YouTube thinks you're really going to love this video and I will see you on the next one.