Highest Commission Roofs To Sell? How to Target The BIGGEST Roofing Sales Jobs

How do you find the most profitable, highest commission roofs to sell? So you can make the most amount of commission or most sales or most profit in the least amount of time and effort. Now this is a common question that I've been getting on YouTube, comments, on emails, on the video, through the podcast, even LinkedIn, people are reaching out saying, adam, I want to earn more. How can I do it? Now, I encourage you, comment, email, DM me. Everything that I do here on these videos and on the podcast are in direct response to what you are facing. And that's the power of this community. So first of all, thank you for engaging and second of all, keep doing it because I read and reply to them all. And this video here is in response to the common question, how do I sell the most profitable roofs? And I'm going to be sharing a few different tactics, far beyond the obvious, which will get out of the way. Bigger roofs, more commission, duh. But it's more than that. And if you think about it like this, every roof, whether you're selling a 20 square residential little bungalow or a 60 square monster estate, it's the same work for you as the salesperson. On average, there's five visits to the home. Assuming all goes well, there might be one or two less for retail. Let's go through these and let me know if you disagree. We're going to show up first and foremost, right? Either self generating the lead, knocking the doors, or a lead came in via direct mail maybe, or they called the office. So we show up, say we one day close them. Awesome. Then we meet the insurance adjuster, we skip this for retail, obviously at the home, get up on the roof, go do our spiel. Then we sit down and review with the homeowner the scope of loss and collect, if all goes well, collect our deposits, we can get the roof underway. Then we show up on the day of installation. And yes, you should be doing this even if you're not in charge of production. This is an incredible time. One of the easiest times for you to sign up to neighbors, then number five is to collect our final payment or a final visit. And I know that's assuming all goes well. Well, production issues show up if it stretches two days, if you don't close the deal right away and you have to go back if you have to supplement again. So my point is, this all goes well, that's five visits per home. Five visits in one sale. And it's the same five visits whether it's a 60 square monster or 20 square. So if you're hitting the 60 square, that's three times the commission, the profit right as this one, the 20 square. And it's the same work. And if you got into that neighborhood, you could literally, if you're driving the same sales line, will triple your income. But it's not as easy as just finding, okay, that's a bigger roof. There's other ways to do it. And for the sake of this discussion, forget supplementing. Even though yes, it's critically important to this, to the profitability, there's a lot of ways that we can use supplementing to drive profitability. But I'm talking front end sales efforts to get you in the right neighborhood. Because the whole idea of making the most sales in the least amount of time is leveraging the key touch points of a customer transaction to snowball your one sale into many. So you don't have to go knocking doors cold, doing the stuff that no one likes. It's simply starting warm conversations, getting referrals and getting insurance agents sending you work, which is everything I teach in my program. The complete sales strategy. There's a link in the description, but I want to walk you through this because the first thing we're going to do, we have the freedom of choice as a salesperson, as a sales manager, as an owner to deploy ourselves and focus in what areas we wish to sell. Now I know that some companies have sales territories. So sales manager may have told you you're going to be here, but even within that territory, you have freedom to locate your efforts. And I want you to think of it like as if you're a wild animal and you're creating your den. You're not just going to plop into the first den you see. You're going to go find like, is this the right den for me? Is this den going to provide shelter? Am I going to be able to spread out? Is there food nearby? Right. Are there other mating opportun is presenting to me here? And you're going to have a little bit of choosiness to find your den. And roofing sales is no different. Your den, or as many people in the industry call it, your honeyhole, is the area in which you establish this is mine. I am going to put my efforts in this neighborhood because I know with five visits per home, why would I go here, here, here, here, here. I'm going to be burning gas, chewing through tires, wasting windshield time if I could just be in the same neighborhood. So I want to be choosy. So when we talk profitable roofs, one of the biggest factors isn't just onesie twosies, it's what's the right neighborhood, what's going to help me leverage my time the most. And then I'm going to go plop into that neighborhood, which I'm going to share in a minute because that's going to help on your profitability. So you can either crack it open, meaning make your first sale, it's the first storm, it's your first sale ever. If you're new, it's a start of a season, right? So that's how we crack it open, make that first sale and then propel that sale into dominating the neighborhood. And that's what I teach off my multi touch marketing checklist in the complete sales strategy. And for free, you can check out this video on my multi touch marketing Layering in the letters you leave at the door, the letters in the mail showing back up with the slap formula to start a simple conversation. Layering in cold calling if you choose. And then all of a sudden you're there four or five times at each door, people see you. And then all of a sudden there's this familiarity and you have the most traction, the most results from these multiple touches. So now before you put in all that effort, you want to make sure it's in the right place. Like the animal in its den is there mating opportunity? Is there food? Is there comfort? Can I spread out? So put in the time to do some digital and in person scouting. I did a video on digital scouting that you can check out right here. So the digital scouting in person scouting, you're going to find what are those profitable neighborhoods? And let's talk about that. Profitable neighborhoods are this. They're the right homes that you can sell in the most amount of time. So efficiency. If you don't have the big 60 square estates that you can work, but you're in a neighborhood that's all these bungalows and you relate to those people and you can just do high volume. Awesome. But you might want to find even a little bit higher commission area, which I'll share with you in a second on how to kind of calculate that before you put in your efforts to lock yourself in the neighborhood. Because the last thing you want to do is spend all this effort to get traction and get momentum because it's so much easier to sign up more neighbors than it is to be the first person who chose that contractor. Because no one knows you yet. So you find the right neighborhoods, you. And we have factors that are like this size, duh, right? Bigger roofs, more commission. But that's not always the case. You can't always find big roofs. Not every area has these monster estates, lakefront properties, all that, right? So size, the obvious 1 number 2 historic homes often are 2 story and or steep. Both of those are more money per square. So I had a guy reach out to me, goes, Adam, I specialize in doing steep roofs. That's all I do. I focus on steep roofs. And he does it for a variety of different reasons. But it helps him also communicate to customers like, I'm a steep roof guy. I know exactly what it takes to install it. I know the difference for installation, I know the safety procedures and I know how to keep your home protected during this install and I know that we all do. But when you carve out and claim this identity of I am the steep roof guy or gal or whatever it is, all of a sudden people view you differently and say, hey, you can help me because I have a steep roof. Then there's historic homes, let's say it's Victorian homes, right? And these homes are expensive to maintain and repair and they have single pane windows and you don't want things to go wr. And people that live in these historic districts are very proud of their home and they are very timid to work with people because they don't want anything to get messed up. So you might find that, okay, I do historic homes because guess what, they happen to be two story, they happen to be steep and they happen to often have been roofed over and there was wood shake beneath. So now you're doing a two story, steep, two layer, tear off redeck. These are expensive roofs with higher profit margins and more commission. So big roofs, steep roofs, two story roofs. Any areas that you found have a tendency to have multiple layers. Okay, those are some key factors. So how do you find the right ones? When I mentioned digital scouting, there are simple ways. You can use tools like interactive hail maps, Hill Trace. I haven't seen if they have this feature or not, but maybe they do. Someone can comment here and let me know of average income per zip code and average home value. That's going to give you an indication of where those nicer homes are. And then you can sit there on Google street view and Google Maps, use Google Earth even and well, even just the satellite images and you'll see larger roofs you can locate there or get in street view and drive around in street view and look for those bigger homes. Look for those two story homes. Then the last thing you can do is get simple measurements. You can do Eagle View Quick squares, whatever roof measurement tool you do, and just grab a couple sample roofs from a neighborhood and put together a very rough estimate. Comparatively, if you're in one neighborhood and it's 25 square roofs on average and this one's 35 square, that difference is substantial. So if you can get your efforts to crack open the neighborhood that has roofs that are 10 square more and you sell 100, that's 100 more square. Do the math on what that commission would mean in your pocket or what that profit would be. It's the same work each way. So be smart about where you find your den to insert yourself, right? And then say, this is my neighborhood, this is where I'm going to going to set up shop because I've got my opportunities, I've got my food, I've got the right resources here and it's going to be comfortable for me. So don't always feel like you need to jump into the first place that you find. Think about this, that each single sale you make, whether it's 60 square or 20 square, is the same number of visits and the same work. So put yourself in the right neighborhood and then follow should you choose my multi touch marketing approach to crack open the neighborhood and then my complete sales strategy to leverage those key touch points. What do you do when you have a new customer? You know, you introduce yourself to their insurance agent, start getting referrals by starting these relationships using the material that I provide. You send a letter to all the homeowners letting them know that you're doing the neighbor's roof. You know, you show up with a slap formula of the neighbors, use your presentation. So that's when you have a new customer, then when the job is scheduled. This is another point that people often overlook as a sales opportunity to go back into the neighborhood and alert the neighbors of the installation then because they're not always home on install day. Which brings us, by the way, to install day. What do you do? This is the best opportunity. And now all these other neighbors, they've heard from you, they've seen you, they've gotten a letter in the mail letting them know you're doing the roof. Then you show up there with a great presentation helping them, hey, if any debris comes in your yard, by the way, how's things going for you? And boom, there's a sale and there's familiarity because they've seen all these touch points. And then when the job's done, we remail here, we've done the neighbor's roof. And by the way, the letter is included in there and then to show back up again when the job is paid in full. And now all these key touch points allow you to cascade that one sale in your neighborhood that you pick with laser precision and then open it up. So now your efforts are being rewarded. Those five visits, you're in the same neighborhood every day. I just talked to a guy. I'm driving 60 minutes to the storm. I'm not having traction. That's two hours every day. And then he's bouncing around. But if you could two hours, localize it now. All your time, your drive times, like minutes between customers. More commission based on, you know, selling smarter because you have less time involved into driving all over creation. And you're creating more customers in the most profitable market that you found. So do your homework and find what will be your den to create your new honeyhole. If you want more on this, check out this video here on Digital Scouting to help you get into that right neighborhood. And you can click right here to get a free copy of my Pitch Like a Pro Roofing Sales training video library. I will see you on the next video. There's links in the description to everything that I have to offer and I'd love to hear from you comment on any videos. We'll see you soon. Click here for the Digital Scouting. Click here for Pitch Like a Pro. We'll see you soon.