Adam Bensman shows how to sign up neighbors after closing one roofing sale: plant yard signs, knock on adjacent doors, and leave a personalized letter that includes a Price Lock Guarantee offer. The letter creates urgency and credibility by showing you're already working the block.
Hey, Adam, the rooster is here. And today I'm going to teach you another technique that you can drum up additional sales without knocking doors or to enhance your door knocking. So walk with me for a moment. What we're doing now is we just signed up a neighbor across the street. We want to use this opportunity to build credibility and in the neighborhood try to sign up the neighbors. So I've staked my yard sign. I'm walking across the street and I have this letter in my hand. And you'll see here that it says neighborhood notice. This is a marketing technique to capture someone's attention. And if this is an early stage of the storm and you're trying to open up what we refer to in the industry as your honey hole, we want to capitalize on this opportunity. So I'm going to come with this in hand with my yard sign placed to the house directly across the street and then the one side by side. And I'm going to hang this on the door. Now, again, I said this in my last video. People say, why do you print it out on normal paper? Because it's personal. Because it's not just a generic marketing literature looking piece like a door hanger that everyone uses. And with this neighborhood notice, which by the way, it's part of my roofing sales accelerator marketing pack. It's a turnkey program. You plug in your information, you click print, you have instant access to use these right away to help you get more sales. There's a link to this in the video description below. Now, I take my neighborhood notice and I walk up to the door and what I'm gonna do when I'm at the door is knock. And if someone's there, I'm gonna give my pitch to let them know that I'm working with the neighbors and I can help them out too. But if they're not there, I'm gonna hang the neighborhood notice, which as you see, says we're replacing your neighbor's roof that was totaled from. From the hail damage. Excuse me. Was totaled from hail damage. Now the rest of the letter says, hey, that we're working with the neighbors and we'd love the opportunity to work with you. Contact us today. We have an urgent call to action. Then we have what I call an offer bump. And that's where I prime them with my price lock guarantee. Now, if you've watched my other videos specifically selling the contingency agreement, you'll have learned that I coined this phrase, the price lock guarantee, to signify the that the property owner is going to own no more than their deductible, right? That's the price lock. The insurance company sets the price and it puts them at ease. And I use that as a little hook. Like, be sure to ask us about our price lock guarantee. And that makes them feel intrigued. And they're like, wait a minute. Price lock guarantee. No other roofers talked about this price lock thing. And it gives you an opportunity for the callback. So I come up to the neighbor's house. I knock on the door. I have my neighborhood notice. And if they aren't there, I simply roll this up and. And I stick it by the door. And again as they come up, they're going to see it. They think it's a notice. Guess what it is, they're going to read it. And your hand signature in blue ink, as you've seen that I like is on the bottom and with this impression saying, hey, the roof strategist was there. They see the yard sign across the street, they're going to know who you are. And if they don't call you, then you have an opportunity to come back the next day. Hey, my name's Adam. I left some literature, a little neighborhood notice letting you know we were working with Sally over across the street with her roof. Is this something that I might be able to help you with as well? Have you guys had your company out yet? So it's a great opportunity to help drive more sales as soon as you start inking deals before the process of installation comes up. There's a whole other video on that to help you get more sales using my 12 pack generator, but you can watch that one later. Thanks for joining me. If you liked the video, give it a thumbs up. Drop any questions or comments in the comment box below. For more training, click over here to watch a playlist to help you get more roofing sales. And if you haven't yet, click subscribe and you'll get instant notifications of all the free training training that we produce to help you get more roofing sales. Thanks for joining me today. We'll see you in the next one.
