LockDown LIVE: Video Door Knocking: How to "Canvass" for Roofing Sales From Home

Hey guys, Adam here, the roof strategist. And we are back with another now today's episode, door Knocking. You guys might be thinking, well, what in the world is video door knocking? And I'm about to share it with you and how it's fast, free and easy. I'm going to show you the tools that you're going to be able to use and how you can start using this to get commercial deals, network with insurance agents for referrals, reach out realtors and even get in front of homeowners using Facebook messenger. Email 10 is going to be more on the commercial front, less so residential. Now before we do this. Oh hey there. Brett with Blick Digital is here. Hey Brett, I wanted to chat about why and how this came to be. This video, as always, has been requested by subscribers and fans like you. Please email me adamaut and if you're not already on the roof strategist Insiders email list, go click the link below. You'll get in there for free. You'll get a copy of my ebook for free. You're going to get a bunch of super valuable tips and tricks, some of my best videos and a series of notifications when I come live like this. So subscribe to the channel. Opt in. All right now, let's jump in. Now the reason I said to get on the insiders list is because people have emailed me an email sent out on Sunday saying send me suggestions, suggestions. And I'm still catching up. Now I heard things like butter, I can't door knock. I don't know what to do. Then I got another one. Adam, I know you did that whole series on networking with insurance agents, but I'm use myself cold. So that's another model or hey Adam, I want to be using direct mail, but is there anything else I can be using? So these were the three common questions that I was getting over email and I wanted to put something together so you can leverage your door knocking to techniques in your canvassing scripts and your canvassing style to use what I'm calling video door knocking to generate leads. Now, using the strategies that I'm going to teach you right now, I am going to help you literally canvas from your couch. Okay. With the stay at home orders which I have to catch up on the news, but I know those will start. We may have to adapt outside of door knocking longer than we anticipate. So now's the time to experiment, hone your craft, figure out what works. As with all of this, I'm not making any claims that this Stuff is the greatest thing since sliced bread. This is unchartered territory in a new landscape. What I can tell you is I have used this video process. I'm going to teach you to do cold outreach and have one business using this method. All right, now let's jump in. Mike. Hey man, glad to see you here from Chicago. I grew up in the Chicagoland area by the way, so. All right, let's jump in. Video Door knocking. What is it? Video Door Knocking is taking your pitch that you do your canvassing scripts. You can take the stuff from a marketing battle pack, all the scripts that are in there and you can use those. By the way, the COVID 19 specific stuff has some, some call scripts. You can use those scripts as well. And delivering it over video like this. Guys, we're in sales. If you show up at a door, you knock on the door, you do your thing, you can do it over video. Okay? You're going to deliver your presentation and you're going to send a short punchy email or Facebook message or LinkedIn message with a link to it, okay? That way you are delivering your presentation over video. Now let's talk about what tools to use and how you can apply this. My favorite tool, which believe it or not, Brett with Blick Digital who just commented, I believe I learned this tool. This is too funny that Brett's here from Brett because Brett and I did a lot of work together and Brett was involved with the roof strategist stuff, helping me on the technical front, all the things I sucked at doing. And I learned this tool from Brett. This is super funny. He's here and Brett showed me this program. Let me make sure this, you know what? Orange isn't going to show up. Let me switch colors. It's called Loom. Okay. Use L O m dot com. Okay, that's it. And I'm going to just drop it in the chat right now. One sec, let me just switch some things around. Use loom.com, alright? It's a free tool. Now if any of you have emailed me, for those of you that have, you'll notice that I very often respond to emails I get with video and there's a little extension. So I use Google Chrome as my web browser and I go to use loom.com. it's a plugin and I literally click on the button and it prompts me to start recording either just a video or my face and the screen. And it allows me to respond in a really personable way. So here's how you can use this on your laptop. I don't believe it'll work on a mobile phone and I don't know if it'll work on an iPad. I get a lot of folks that email me from their phone or an iPad. You're going to need to use a computer of sorts. So laptop or desktop computer, go to Use Loom. There's a bunch I'm not affiliated with. Use Loom. It's free, it's fast, it's easy. That's why I love it. There's other programs that are simple, but that's the one I've just gravitated towards. So here's what you do. Commercial property, use the pitch. Use that cold email script that I've referenced. Okay? So you can use the one of my marketing battle pack or you can use the one that I teach. So there's a. I've done videos. If you search my channel on cold calling. I did one on cold call, commercial and residential. And you can, if you don't have the funds for the battle pack, at least watch those because you'll be able to grab the nuggets and piece something together. If you want to use my scripts word for word, along with all the other goodies, check out the battle pack. Otherwise, use a script and deliver your presentation. Okay? What will happen is you click done when you're done recording and it will automatically give you a link. That link is all you need. Okay. And the beauty of it is when the video, which is really cool. So go to use Loom. Get the Google Chrome plugin. Okay, I'm just gonna write that down. Chrome plugin. I suck at tech. I'm a dummy. I know my microphone's in the way. Excuse the noise. It's going to creak for a minute while I move this. There we go. So it's a Chrome plugin and it's free. Now how do you start using this strategy when you send these emails? I want to give you some really powerful tips when you're doing cold outreach. Cold video door knocking. Okay? So taking your entire pitch, putting it in video and doing cold outreach, you can do this via email. Okay? You can grab email addresses from a website. So let's say you find a commercial property and. And you find the owner, the manager, using LinkedIn. Okay? You're going to send them an email and you're going to say, hey, my name's Adam with so and so. And I had a question for you, period. I put together a 30 second and keep your pitch short. You don't want these Things to drag on 30 seconds to a minute tops. And instead of typing it, I put together this personal video for you link. Okay. Again, the idea is to be very short and you ask for the reply. So again, you email and you say, hey, my name's Adam with so and so. Oh, if this recording is cutting out, I apologize. I'm getting an error because the entire world is on the Internet right now and it says my connection's unstable. All right, hopefully we're back. So again, keep that message super short. Pique their curiosity to click the link. Don't tell them what it is. Don't tell them why you're reaching out. Hey, my name's Adam. I, I had a question for you. I drove by and make it relevant so they don't feel like they're clicking a link and like their computer is going to get spammed and explode with some virus. Hey, my name's Adam. I drove by your property at so and so and I noticed something I wanted to bring, to bring to your attention. I recorded a quick personal video for you. It's only 30 seconds. You can watch it here. Okay, rewind. What? Literally you can type out what I just said, put the video link in there and pop it off. You're going to get a notification when they watch that and ask for the reply. Okay? Okay. In the video. So short little punchy note. Click the link. You do this, it's important that you nail your pitch and tell them what you need them to do. Imagine you're their door knocking. You have one shot and your pitch. Please reply to this email where I sent you the video to let me know if you'd like for me to blah, blah, blah. Right. Come out for a free inspection. Chat further, whatever it is. So again, what we call in the marketing and sales world, your call to action needs to be at the end of the video. Cool. Got it. Awesome. So that's how you can use it for commercial insurance. And I've been getting this a lot, guys. I've done two videos, one on lockdown, live on getting deals from insurance agents in one beforehand search the channel on how to network with insurance agents. Ideally you are going to be doing this with agents as you sign them up. Excuse me, the agents of the homeowners that you sign up. But if you're new in sales, if you're wanting to use this time just to network, send a cold email. You can go, you can search, just Google insurance agent and then your area, Houston, Texas, Little Rock, Arkansas. Whatever it is, type it in. Grab them. Just start going through. Use this time valuably to build those relationships. Say hey Mr. Agent. And again, watch those two videos on insurance agent networking to get those referrals. Make it about them. I wanted to pass this information along to you. My name's Adam and I've been helping insurance agents in the area due to so and so. Instead of explaining who I am, I thought I'd let you see for yourself. Click here to watch this short video. I put it together personal. It's only 30 seconds. Okay. And then you can do your introduction there. These are so powerful, guys. I can't even tell you. Imagine this. Imagine this entire channel is just a blog. It wouldn't be as good. You wouldn't get to know me. Now I have companies that fly out for the one on one consulting I provide. Which obviously right now isn't happening. It's all you know going to be done via video stuff. But people will fly out that I've never met before. They, they and I ask them this. I say I'm just curious, like how is it meeting me one besides them saying you're shorter than I expected. They all say I feel like I know you already. And it's because of the power of video. This is a. We're in an amazing era. We're. You're watching a live video of me in my office running a workshop. This is powerful stuff. Now if you can capture this and get in front of someone. How many times have you said this? Just get me in front of someone and I can sell them. Use that confidence. Build it in video. All right, so that's insurance agents. Let's talk realtors. Realtors. I did another video on the lockdown live. When was that? I don't remember. All days are blowing together. It might've been last week. And the way to use this was to target homes that are for sale in hail impacted areas to get in touch with both the realtor and the homeowner. This material has been updated. There are letters to use. It's inside the marketing battle pack. It's available free at no charge with the battle pack purchase. If you're interested. By the way, you can watch the video. If you don't have the funds or don't wanna buy from me. Totally get it. But go watch the video on realtors and homeown. You're going to get literally the step by step strategy to send an email to the agent, send a letter to the homeowner and then cold call the agent. Now you can layer in that video Piece that will be incredibly powerful on starting those conversations out of the gate and getting people to say, oh, hey, that was such a personal touch, guys. I use this stuff all the time. The people that email me, which I invite you to, I'll show you how it works. Email me AdamooStrategist.com okay, so you see the channel, just know the AdamooShadows.com and I'll reply in a video and you can see how it works. Super simple. And you can install it from there. So when some. When people get these for the first time, I cannot even tell you how many times I get them back saying, hey, super nice touch. So glad you did that. That was so cool. Right? So when you say, I can. I can sell someone if I get in front of them, this is your chance. When you can't do it via door knocking and canvassing, and I forget the gentleman's name. My inbox has been a little full lately. In a good way. I'm catching up on all of them. So he said, adam, door knocking is my bread and butter. I really don't know what to do. And there, guys, there's two camps of salespeople. There's those that crush it in door knocking and canvassing, and there's those that are like, I need to avoid this like the plague. Like, how can I knock a few doors? Work referrals, send direct mail. And I've worked with both types and there's no wrong answer. The only wrong answer is not doing anything. So you gotta. Gotta hit it and crush it. All right, let's take quick pause. We Lazaro just bought the battle pack and is incredible putting together my letters today. It will be using the idea of using loom. Awesome. And Lazaro and I also exchanged emails and I think I sent Lazaro. Correct me if I'm wrong. I believe I sent you a video reply. Drop it in the comment if I did, because I thought I did, and if not, I will now. All right, so it is again, fast, easy, and free. Use this plugin now. I want to talk about homeowners getting in front of them. Yeah, I've sent him too. See, so it works. It's really cool stuff. It extends this experience in a really personal light. So how can you use this for homeowners? Homeowners are more difficult to get their email addresses. There are tools out there. And I got an email from someone. I got an email from a customer and he says, adam, I just downloaded a list of 30,000 homes. Excuse me, homeowner data of their phone number and their email. And I want to email it by the way. Very, very, very dangerous territory to go down can spam laws whether you can email and not email. You can get your, your website domain blacklisted. Like don't go to that crazy scale. There's nothing wrong with doing some cold outreach. Okay, but homeowner data is harder. So what can you turn to LinkedIn for? Excuse me. LinkedIn is going to be great for commercial properties, insurance agents and realtors. Search in your area if you're on LinkedIn. The other piece again is Facebook. So if there are neighborhood groups, if there's, you know, things like Nextdoor and you can look in Nextdoor and pull people's names and look them up on Facebook and do some outreach, you can use Facebook Messenger. If you have a customer, reach out to the customer and ask them, send them a quick video that says, hey, in these times I know things are tough and we're really differentiating our service with a no contact plan. It was a pleasure serving you and helping you get your house put together after the storm. And I'd love the opportunity to work with your friends, your neighbors, your coworkers or family to help them do the same thing. And we do it in a totally safe way. We don't have to touc. We don't have to even see each other. We do a video and photos on the inspection. I send it to you, walk you through the process. If you know of anyone, please reply and let me know. I have a great way to reward you as a thank you in these tough times. Okay, so again, there's just another script rewind, type it out. That's a bonus one for free. And you can, you can use that to reach out to get referrals from, from homeowners and find those homeowners in your market to reach out to with that personal touch. So your door knocking efforts and your natural born sales talent. Guys, when we're in sales, when I first started trying to sell things like I started a company with, with, with an old friend of mine that was doing some email marketing for the roofing world, guys, I flopped. It was one of the biggest failures to start and we ended up doing well afterwards and that partnership just since dissolved. You know, these things happen. You don't always make the best, best choices on partners. But all in all in good learning and point is this the skill a salesperson face to face when you can capture attention, reel someone back in, overcome an objection, see that they're kind of Wincing at the thought of something. And then use your natural born abilities to read people and monitor and respond. When you do that, you'll lose it in writing, you'll lose it. It doesn't happen the same way. So use video. It's powerful. It is really, really, really powerful. And now more than ever, people are used to it because everybody's doing video stuff. Video conferencing, video consultations, video medicine, doctor's appointments, all that stuff. All right, so check it out. Useloom.com if you have other tools, drop it in the comments. Let me know what tools that you find through this process. But layer this in because you can start door knocking and canvassing from your couch. All right, that is all that I have for you today. I have two final requests. If you liked the video, please click the thumbs up. That tells me that these out of the box strategies that I'm teaching and coming up with and really trying to bring to the table to help you guys survive and thrive, that it's helpful and that you want to see more. So give it a thumbs up. If you haven't subscribed to the channel, I invite you to do it. Just click the subscribe button and click the bell so you get notifications on when I go live again. I'm doing these lockdown lives every Monday through Friday during the stay at home orders. All right, and then the last thing, thank you, Karen. The last thing is if you aren't on my email list, join it. Guys, this is a community. I don't spam it, I don't blow it up. All right, right now you're getting one email a day specifically to let you know what came up on the channel, why you should watch this video when it's going to be live so you can join live and you get access to the replay and again and some other goodies that way. So there's a link to the roof strategist insiders in there and if you know any other roofers or colleagues or the owner of your company, or if you're an owner and you've got a team, pass it along. Spread the gift of helping other people survive and thrive in these times. Thanks for joining me, guys. Be well. Have a great weekend. Stay safe, Stay on the gas and we will get through this thing together. We'll see you on Monday.