Adam Bensman shows roofers how to skip door-knocking by spotting storm damage while driving, collecting addresses, then mailing hand-signed sales letters in blue ink. The personalized approach generates callbacks without competing in heavily canvassed neighborhoods.
Hey, Adam here, the roof strategist. And today's video is going to teach you a sales tactic to generate leads. When one door knocking is dead, you know, late on a storm where if you knock on that door, you're going to get your teeth kicked in because you're the hundredth person there. And number two, in areas like this, as you see where the homes are very spread out and it would take forever to drive door to door. It's just not an efficient use of time. So what I want to do is as I'm driving through, oh, look at that house. I want to. I want to see what homes haven't been done yet to find a creative way to fly under the radar and get the deal. And what I use is what I call my under the radar sales letter. And I'm going to share that with you in just a second. So right now I'm going to swing around, you're going to see there's two monster homes that have not yet been done. And I want to grab the addresses to these homes. So first, let's take a look at this one. We've got really nice size house. And I'm going to jot down the address. So we're at 890. And the next one is up here. This is a steel roof, it looks like. And I'm going to snag this address also. If I can find it. There it is up in the. It's on the mailbox up there. So I jot down those addresses. When I get back to the office, I want to print my under the radar sales letter. Now, this sales letter, I've tested in multiple markets, on multiple storms and have clients who've used this all over the country. And what it is, is it reads like a personal letter. And I'm going to share the details with you in a second. But the first thing we need to do is write down these addresses precisely those homes we want to hit that haven't been done yet because we need another way to get to them outside of door knocking. Then at the end of a long workday, I'm sitting back at the office, maybe having a beer or something, and I've got my list of addresses. I print this letter out, I hand sign it in blue ink because that ink pops and makes it look really personal and authentic. Then I fold it up and I put it in an envelope and I hand address it. This one. What was that? 898.90. And then I fill in the name of the street and I put a hand, I hand stamp it and I put the stamp on just a little crooked so it looks super personal. Then I mail this. You can grab 15 to 20 addresses a day as you're driving around, so this takes no time at all. And when you get people who call back, these turn into almost guaranteed set appointments. And the closing rate on these leads is insane. So here's how it reads and I'm only gonna read part of it. Dear homeowner, I just drove by your house on the way back from visiting my customer. I noticed your roof doesn't look like it's been done after the big hailstorm and wanted to offer my help. Then it continues about how we can offer help no matter where they are in the process. And I reference the four stages of the claims process, which you can watch my other video explaining that because that's how you really ace your pitch. And then I fill in my phone number, my email address and my name to make it super personal. And as you can see, it reads like I wrote this straight to them. So this is what I call my under the radar sales letter and it's part of my roofing sales accelerator marketing pack. There's a link in the video description below if you'd like to access it. All you do after you purchase, you can instantly download it. I tell you exactly where to fill in the blanks you click print. You could be using these immediately to help yourself get more sales. Now, if you like what you've seen and you want more free training videos, click here and you're going to have a playlist for a ton of free, valuable content. If you haven't yet done it, click subscribe so you get instant notifications of what's yet to come. And if you liked this video and this technique, give it a thumbs up. If you have any questions or comments, drop them in the comments section below. So thanks for joining me today and do this. Write down those addresses as you're cruising around so you can start using an under the radar sales letter to generate hot leads that make you money. That's all I got for you for this video. We'll see you on the next one.
