Overcome The HORRIBLE Reputation of Roofers

We are fighting an uphill battle against the horrible reputation of roofers in general. Now, whether you are a five star rated company or have the moral and ethical principles that just fuel your business and how you take care of people, it ultimately really doesn't matter in the minds of our customers because they group almost all of us into this box. Right? You're a scam artist, a con artist. We hear the news media blasting don't trust roofers. Watch out for roofing scams. Watch out for door to door salespeople. All of the media is against us. The insurance companies are blasting out letters. Now we've seen this in Florida saying every contractor that shows up, do not work with them, they will get on your roof and cause mechanical damage. This is insane. Absolute language that's just not fair and not true. And we have fellow roofers putting up blogs about scams and con artists and we have homeowners who are chatting about their horrible experiences with roofers. And then to add insult to injury, I want to show you this. This is a incognito tab and I just want to show you the predictive search when I just begin a roof search. Look at this. Roofer scams. This is what we're up against. We are up against just article upon article upon article. How do you tell if a roofer scamming you? What are some roofing scans? How do you not get scammed? How do I know if the roofer did a good job? No one trusts us and that's a shame. But the good news is our industry is changing and if you're here, you are part of the cause of bringing some true honor into the roofing industry, bringing in true professionalism, a servant's heart, and doing the right thing so we can earn the business by saying the right thing and then truly take care of our customers. So in this video, I'm going to be sharing with you how I've approached this in the past by starting with a story that I experienced firsthand when I wasn't even selling. That's how much people hate roofers. Before we get to it, I just want to say a quick welcome or welcome back. My name is Adam Bensman, the roof strategist. And everything that I do here is designed to help you and your team smash your income goal and give every customer an amazing experience. And I haven't shared this that much on YouTube here, but one of my biggest whys of why I do this is that I never had access to the resources like YouTube channels or information or even Free information to help me in my journey. And the reality is nearly 66% of roofing salespeople quit or get fired in their first year. And the main reason for that is just lack of knowledge and lack of understanding of how it goes, lack of training, and oftentimes it's the mental side. We're grouped into this category of roofers, so it begins to poison our mind of what homeowners tell us. And then we say, you know what? I don't want to be in this industry. It's full of scumbags. I've been through that. Have you? Have you questioned it? Well, I don't want that to happen to you. So in this video, let's start talking about how you can fight against this horrible reputation. Alright? Now if you do want more, I do invite you, by the way, to get a free copy of my pitch Like a Pro roofing sales training video library. It's available here@the roofstrategist.com and the cool thing is we have something new and it's our brand new free training center. So if you already have the pitch like a pro roofing sales training video library, you're going to be getting an email from us to get you into the new free training center where you're going to see a welcome video. You're going to get the pitch like a pro roofing sales training video library. You're going to get my new Roof Flames Crash course, my recommended reading list, 10 closing techniques for every situation, and a direct link to the wildly profitable sales system that customers and salespeople love. That one is hosted on Owens Corning University and it's exclusive there, but you'll have links to everything right inside. So head on over to the rooftrategist.com right now. Or if you're on the road and can safely text text the word free f r e e to 303-222-7133. All right, let's get to it. So what I want to share with you is when you are grouped into the horrible reputation of roofers, we need to rise to the occasion. We need to meet homeowners head on. We need to face the uncomfortable. But first, I just want to share a story with you. It was a few weeks after a really big storm hit my hometown. It was hail and wind and a bunch of rain. And there's two lakes in Madison, Wisconsin for my friends from there. And I live just off of Lake Mendota, which is a big lake. And when the water level rises, the homes are so Close to the water that they enact what's called a no wake zone, Meaning the boats can't go fast, can't cause a wake. And when this happened, Sheena and I were like, you know what? This is a rare opportunity for us to get out on our paddle boards and let's go explore the lake with water like glass and enjoy a really rare opportunity where this happens. So we drive just around the corner because we live not far off the lake. We park in the neighborhood, grab our boards, and I'm about 50ft from my truck when it happens. Screen door flies open, and this woman charges out of her backyard on the channel. She has her finger up, and she's scolding and she's screaming. And I'm literally on my board, looking around, looking at sheena. I'm like, sheena's on her board. What is going on? What is this woman so irate about? And it wasn't until I started to hear these audible curse words and that she was insulting me and calling me a scammer and saying to go get a real job. And I'm sitting here, and I look down. I'm wearing no shirt, and I'm wearing swim trunks, and I'm on a paddle board. And that's when it clicked. I looked over my shoulder and saw what she saw. And you know what? It was my truck that said roofer. This woman was so frustrated with roofers that she assumed that my roofing truck was the sly tactic I had to paddle through the channels into people's backyards and try to make sales. Now, I cannot tell you how hard it took me to bite my tongue as she's calling me a scammer and a con artist and to go get a real job and to go back where I came from and all the things that you've heard before, to just take a breath and say, ma', am, I'm very sorry to see that you're so upset. I don't know what to tell you. Yes, I am a roofer. I live around the corner. My wife and I are simply here to go for a paddle board on Saturday afternoon Because there's no wake on the lake. This woman turned white like a ghost. She felt so incredibly stupid. And then she apologized to me. But you know what? Her response was so emotionally charged because of her direct experience, because of what she saw in the news, and because of the disruption she felt at her home. And it doesn't matter if you're storm in retail. So the best advice that I have for you and anyone on your team who's dealing with this. And by the way, please share this video with all of the new people on your team because you and I both know they're going through this and they are not equipped yet with the confidence to stand proudly in their roofing sales position and hit this head on. So here we have it. Let me grab my little notepad and we are going to jump in and give you a few tips of how to overcome this in the real world. Number one is I want you to agree or acknowledge what the homeowner is saying. And yes, this is very similar to my aro acknowledge, reassure, overcome formula. By the way, I do teach this objection handling formula in my full sales system. There's a link in the description, and if you're interested, you can also call or text 303-222-7133 if you're interested in a demo. If you just text the word demo over there, you'll get a link back right away at a bit. Book a time for a call, and then our team will happily answer any questions that you have. So, number one is we need to acknowledge that homeowner head and say, Mr. And Mrs. Homeowner, I completely understand, and believe me, this is a battle that I fight every single day. I am grouped into the category of horrible roofers because you have probably seen roofers on the news, you've heard of the scams, you've seen other roofing companies talk about it, you've seen the news talk about it, you've seen insurance companies talk about it. And now what I'm doing is I'm repeating back to them what they're thinking, okay? So this is what we call reassuring the homeowner that they're normal. Now, one key piece on this, when we reassure them, what we want to do is tell them what they're thinking, okay? Tell them what they're thinking. The cool part about doing this is if you're wrong, they'll correct you. That's a really powerful technique, by the way, used in FBI negotiations, and it's called elicitation. More on that later. But when we say, hey, I understand, you've seen this in the news, you probably had some bad experiences with people showing up. Maybe a bad direct experience. You've seen it on the media. You've experienced letters or notices from your insurance agent or insurance company, and they're like, yeah, I have. And then what happens is builds trust because you've just faced it head on. And then, number one, the third thing you want to do is then overcome this. And how are we going to overcome this one? We are going to overcome it by giving them an option to test us for themselves. So we're going to remove their risk and concern and offer a path forward so we can prove to them and they can experience for themselves why we are not like everybody else. So how do we do that? Hey Mr. Homeowner and I'll stitch this together here right at the end. Mr. Homeowner, what I want to do first is of course I can sit here and tell you I'm not like the other guys. I could tell you till I'm blue in the face and it means nothing. What means something is what other people are saying about us. And this is where we want to show our social proof. Pulling up our Google reviews, better business reviews. In fact, I show bad reviews and then our response to them. So I even brought up the Better Business Bureau and showed the one star review, showed what the customer said, talked about what we did and how we handled it. When we can address this stuff head on, it puts them at ease. So you don't necessarily have to show them bad reviews. I know many of you might be freaking out, but to me I looked at that as an opportunity. There's not one bad review sat without an honest response of trying to help and make things right for the homeowner. So show that social proof of what other people say about you. Then even showcase your bad reviews and how you've overcome them and then explain and show how you're different. Okay, I'm just going to write show your difference. So I'll give you an example. You know the top complaints Mr. Homeowner of roofing companies and contractors in general, they don't show up on time. It cost more than they expected, took too long and horrible communication and horrible follow through. This is the problem with contractors working with us. We are different. And I could tell you till I'm blue in the face, but I just want to share with you our company values and how we work. Number one, we show up on time. If we're not on time, we're going to be in contact with you. Number two, we do what we say we're going to do and with our process you can hold us accountable to doing what we say we're going to do because we believe in a transparent communication. And then when you do work with us, you're going to get and then we lay out all the steps of that experience they're going to have with us. When you work with us, you're going to get a text message and email notification of all the critical updates of your project. You're going to be in, I'll be in touch with you or our office or production team will be in touch with you. You, we're going to prep your home beforehand. And by the way, the project's not done until we do our certificate of completion and you walk around the home with us and sign off on that project. So What I'd love, Mr. Homeowner, is an opportunity to prove to you that we are different. To prove to you that we are a contractor that you will happily welcome into your home to serve you. And if for any reason you're not satisfied, you let me know and we will get to the bottom of it right away. Alright, so there you have it again. Just to loop all this back together, one, we need to acknowledge that homeowner say, hey, I understand. I fight this every day. Yep, we're all grouped into the. Into the category of again, reassuring them, telling them what they're thinking, being a scammer and con artist, battling what the news says, battling what other roofers are saying, battling what insurance companies say about us. Maybe what your agent has told you. All right? But unfortunately, you know, this is something that I have to deal with every day and I can't. I can explain it away all you want, but I know it doesn't mean anything. So I'd like to start off with showing you some of our reviews. In fact, I'd like for you to see some of our bad reviews, what people have said and how we've responded. Because it is construction, things go wrong. But most importantly, I'd like to show you how we're different and how we are working so hard to heal the reputation that roofers have in our industry. One customer at a time. Do I have the opportunity to show you, for you and for you to be the judge and that homeowner is going to say, you know what? I really appreciate you addressing that head on and leaning into it. I will. And there you have it. By simply coming along compassionately and not getting all flustered, I promise you, you're going to have a great shot of not only fighting against the horrible reputation, but preserving your mental wellness and your own mindset so you can be as proud as you should be being a true servant here in the roofing industry. Hey, I'm really glad you joined me today. And just because our time here is about to wrap up doesn't mean you're in. My time has to. So if you have gotten into my free training center, I want you to click right here and download a free copy of my pitch like a pro roofing sales training video library. And let me change that. It's not download. You're going to get a link to log into our free training center. It's new. It's still new for me. And if you want to hang out with me here on YouTube, hop right into this video. They think you're really going to love it. And I will see you on the next one.