Adam Bensman (the "roof strategist") presents a short YouTube tutorial on converting leads and closing more roofing sales from the office. He emphasizes immediately calling referred prospects with a referral call script, then running a comprehensive follow-up sequence (phone call follow-ups that acknowledge objections, follow-up emails, and texts) to convert open leads into appointments and signed jobs. The video also promotes his Roofing Sales Accelerator marketing pack containing turnkey scripts and links to related training.
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Hey, Adam here, the roof strategist. And this is a continuation video from the referral video. So if you didn't watch that yet, you can learn my unbeatable referral program by clicking below. Now let's jump into how to start making money from your time at the office. Now what most salesmen don't do is they don't make the most of their time. But believe it or not, you can earn money, generate leads and start closing deals from the office. Now for most sales guys, the office is their home or their couch lounging after work. And here's how I do it. So after I start getting my leads from my unbeatable referral program, I need to start calling to set those appointments. Now, I use this script right here. This is my referral call script. It's part of my roofing sales accelerator marketing pack. If you are interested, you can get instant access to it by using the link in the video description. I call up that prospect right away, the one that was referred to me and I introduced how I heard of them. Hey, you know, Julie referred me to you because she was super satisfied with how we helped her get her roof project complete. And what I'm going to do, what I'd love to do, is have the opportunity to sit down with you. Now when would be a good time? So if you'd like to see the exact language I use on the call script, you can get that in my roofing sales accelerator marketing pack. Now the other way that I like to make money in the office is by using these follow up scripts and you can link to the follow up video. I have a way of generating a ton of business through the follow up. Because not every deal looks be inked on the spot. You'll have reasonable objections like I need to talk with my husband or we're talking with another roofer. And no matter how you skin it, even if you think you are a sales stud, you're not going to close 100% of them. I used to suck at closing and I closed about 70% of my business using these call scripts. So inside you'll find a phone call follow up script and I'll give you kind of a sneak peek. The language I always use in the follow up is hey, this is just a friendly follow up to and then I acknowledge their objection. So hey, hey, Julie, this is just Adam, Colin, just a friendly follow up. Want to see if you had a chance to speak with your husband after we met last Tuesday at 4. Right. So we want to make sure they know It's a friendly follow up and we're not pestering them. But you can see this is the follow up script that I used for my phone calls. The other thing that you can do is follow up via email. Email is totally underused for most sales guys. It's a great way to get in touch and to have another contact because you, you and I both know you can get stuck in that voicemail loop. So your follow up should be comprehensive. Call, then email. Right? A short, quick version and then the last thing you want to do is text. We've all seen a growing trend in customers that want to text with you because they don't have to get in the phone. And this is an ace of a follow up script that you can use and you can even probably store it in your phone to use to follow up with your customers. So the takeaway for this video is this. Use your time at the office in those rainy days to take all of the leads you have that are either open and convert those into appointments and number two, take the leads that you've run that you haven't yet signed and put together a comprehensive follow up strategy to work your phone, work your email and fire off those texts in a way that your customers, potential customers, are happy to hear from you and they don't feel like they're being sold. So get to work doing this. If you want to use the exact scripts that I've developed over the years, they're turnkey. They'll show you exactly what to do and you can get instant access. Inside my roofing sales accelerator marketing pack, there's a link in the video description. Now. If you want more training, click over here for a video training playlist and you can keep the training going. And if you want to subscribe to the channel, just click here. You'll get notified of all new videos. First and foremost, give me a thumbs up if you like what you see and please post your comments below. I'm happy to read, respond and refine the content that I create to help you you guys get more sales. Thanks for joining me today. We'll see you on the next one.
