STOP This Habit! #1 Income Killer in Roofing Sales

This is the number one biggest mistake in roofing sales. And there's a reason I'm filming it right now, freezing my keister off on a trail in Colorado and out of breath. And this big mistake will cost you your earning potential. It will absolutely destroy any self discipline that you've developed and it will kill your income potential. Now, it's not all doom and gloom. I'm going to be teaching you, number one, what that big mistake is. Number two, I'm going to teach you the symptoms. So when this comes up, and the reason I'm doing this now is because I myself have experienced this symptom and I've been down this road and I've caught myself slipping down it again. So I wanted to do this video, well, to share it with you because I'm going through it right now. What better way to teach something than being actually in that moment? And the third thing that I'm going to teach you is the really fast and easy fix to keep you from slipping down this slippery slope of self sabotage. So let's get to it. First, welcome or welcome back, Adam Bensman here, the roof strategist. And if you're new, welcome. This is our first video for you. This is unlike anything I normally do. If you're not new, welcome back. And trying new things here because I've done a ton of videos, as you know, around my mission, which is to help you and your team smash your income goal and give every customer an amazing experience. And, and I have tons and tons of videos, in fact, I think almost 400, about 400 at the moment, teaching you just that. So if you want to jump in to even more of those, tune in on YouTube, the podcast, or better yet, join me in our free training center. You can use the link in the description, man, my hands are cold. Or you can text the word free to 303-222-7133. So I wanted to shake things up a little bit and really talk about more of the internal landscape of a life in roofing sales, kind of that common bond that connects us. Well, come on, Maddie girl, let's go. And here's the deal, man, by the way, I know I want to correct myself. I've been saying, man, a lot. I'm a kid of the 90s. I apologize. I want to correct that. Listen, whether you're new at this or whether you've been doing this for a decade, this has probably come up before. You've been overwhelmed. And when we get overwhelmed, let me change that. When I get overwhelmed, I know that the little things in life become daunting and overwhelming. Things like doing laundry, emptying the dishwasher, having to go get an oil change, scheduling a haircut. All these little odds and ends become a total chore. So when I face them like this last week, for example, I was overwhelmed. I am taxed now, both personally and professionally in ways that I've never been before. It's a challenging time for me, and time is not on my side. And when I get overwhelmed, I find this symptom. The symptom is resistance. This resistance is me saying, gosh, I really, really, really don't want to go do this, including getting out here and soaking in these just gorgeous views. I didn't want to be here because I was overwhelmed. Have you ever had that feeling? I'm curious. Drop a comment in the comment section below if you have, of being in a position or even something that you enjoy doing. Like, for me, trail running after I'm warmed up into it. Even after we. When we're trying to do something we like, sometimes it can be daunting and overwhelming. So the symptom is resistance. Oh, man, I'd go out and go do that, but then I got to load up the truck, load up the trailer, get outside, deal with the cold weather, whatever it is. That resistance is the symptom for the mistake. Now, what is that mistake? That mistake is letting yourself off the hook, giving yourself a pass. I'll give you an example. When I was selling roofs, that pass for me was taking a day or an afternoon off. It usually started with an afternoon. I was like, hey, I did really well. I had a really great week. That momentum I built. You know what? I'm tired. I'm overwhelmed. I'm working too hard. I'm going to let off and I'm going to take a break. And that break is easy at first. It's fulfilling and it feels good and. And for a quick minute, I feel recharged. But then the next day comes, and then I'm like, oh, well, if I went easy, then, you know, what's one more afternoon? And I take that afternoon. And then after that, what happens? I end up saying, hey, well, if I did the afternoon, what's another day? What's another few hours? And each time that there's that one more, that momentum and that sales momentum just comes to a halt. That, number two, the self discipline comes to a halt. And three, the earning potential follows. Because the reality is you're not working. Let me change that. I was not working. And I have found that I'm not the only one that's gone through this. It's a very common thing in high stress industries like roofing sales. So when you experience this symptom of resistance now, you know, hey, that's that silent alarm that's going to say, you know what? Hey, this is. What's going to happen is I'm going to want to give myself that pass. And I did. I gave myself the pass. And I caught myself over this last week, resisting all the little things, even getting back to my hotel room, having to unpack my bag. It was like a chore, all this stuff I had to do. Then I get home, I'm like, I got to do dishes, I got to do laundry. And it was just this wall of resistance. And I wanted nothing more than having a pass. So we now know the biggest mistake is giving yourself a pass because it'll kill the momentum, kill your discipline, kill your income. But the worst part is what ends up happening to me, at the very least, is that I judge myself. I then feel bad about it. I then beat myself up. I second guess things, and I don't generally feel good about myself because I don't feel like I'm acting in line with my normal levels of discipline. Okay, what am I doing? I'm like, off course here. The first thing that we do is we just need to figure out what is the easiest way to get started. There's a metaphor, and that's the reason why. Why I'm doing it out here. The metaphor is this. I did not want to be out here today. Why would you? My hand is, like, white right now. Look at that. It's freezing cold. And I did not want to be out here. What did I do? I put my shoes on. Step number one, put your dang shoes on. Now. In roofing sales, I think having that little mantra to yourself is wildly helpful. And it's helped me in the past as well. I still use it to this day. Put your shoes on. That's the first easy step, right? So here I am, not wanting to be out here, by the way. Now I do. I've been running for an hour and 15 minutes, just a little over halfway done and finally feeling into it, soaking up these views. Went from resistant. I don't want to be cold. I don't have the energy. I don't feel up to it a day today. And I was like, well, all I need to do is put my dang shoes on. That's the first easy step to break the resistance. So What I did is, is that resistance when it came up to put my shoes on. And look at them, there they are. Shoes with micro spikes so I can grip in the ice and the snow to brave the miserable weather that I have somehow chosen to do this with. But that metaphor, put your shoes on applies to selling as well. Here's how, day one, you get up, the resistance has begun, and you're like, you know what? I don't want to do this today. Putting your shoes on is what you say, hey, I feel that resistance. I got to put my shoes on. What does that mean to you in that moment? It could just be getting dressed, getting your work clothes on. Now imagine you need to get out to that neighborhood. Oh, man, I really don't feel like knocking doors today. Oh, man, all I got to do is put my shoes on. What does that mean? Get in your truck so you can drive there. Then you're in that neighborhood. You're like, man, I don't want to get out there. Put your shoes on. What does that mean? First step, the first easy thing to get that momentum to then take the next step. And that is going to be opening that car door, right? Or your truck door to get out. And even, same thing, I'm intimidated. I don't want to go knock today. I hate knocking doors. Like Carl, who I interviewed, the sales rep who hated it. His technique, which I love, was to go knock a door where he knew no one was home. So what's wrong with that? That's putting your shoes on. Whenever you feel that resistance and you want to give yourself that pass, put your shoes on. Your mission is to decide what that is. And then all we got to do is take one step at a time. And I'll tell you. My first 10 minutes into today's run, I was going to quit. I was going to call it. I said, you know what? I got out there, I did it. That's good enough. I'm tired, my legs are tired, my calves are sore. I don't have the same level of energy or enthusiasm because I was overwhelmed. Almost ate it right there. And I ended up getting my shoes on, putting one foot in front of the other. 30 minutes in. Now I am feeling just so incredibly recharged and invigorated. And now I get to leave you with that. Put your dang shoes on. All right, that's all for today's video. If you like this video in the format, comment below or give me a thumbs up or thumbs down. I respect you guys and your, your time and attention, so I do these videos for you. Now. Listen, if you want to continue your journey with me, jump in my free training center. It's available at roofstratigist.com and click in the link in the description. Or you can text the word free to 303-222-7133. I got a whole playlist in there on goals and motivation if you need some more. And thanks for joining me. If you want to hang with me here on YouTube, there's a card down in the should be your lower right to tell you, hey, YouTube thinks you're going to love this one. Thanks again. And remember, next time you're met with resistance, avoid that pitfall, that mistake of giving yourself a pass. And what are you going to say to yourself? All I got to do is put my shoes on. See you on the next one.