Subscriber Submissions! Roofing Sales Wins & What's Working Right Now To Close Deals [LockDown LIVE]

28 Apr 2020 · 35 min
35:03

Adam Bensman hosts a Lockdown Live (April 28, 2020) sharing subscriber-submitted roofing sales wins and tactics during COVID-19. Core theme: community-driven direct-mail and low-contact selling tactics that are producing leads and closed deals when adapted to customer comfort and safety. Key tactics reported by subscribers: taped letters on doors, mailing personalized one-page letters, hiring local/retired people to handwrite/fold/envelope, including printed Google/Yelp five-star screenshots as social proof, using designer stamps to increase perceived personalization, and offering phone/video inspections/no-contact options. Reported metrics from subscribers: 20–25k letters/month (Sean); letters costing ~$0.25 to produce and ~$1 all-in mailed; examples: 25 letters → 2 calls → 2 signed contracts (Jim); 3–4 appointments/week (Ivan); 5–8 agreements/week (Jason). Adam emphasizes adapting to customer needs, safety (masks, distance), and leveraging community feedback.

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