The "I'm not selling anything" Pitch | Fresh Hail Mail? | Roof Sales in a Mask? [Lunchtime LIVE]

20 May 2020 · 32 min
32:15

Adam Bensman ("Adam the Roof Strategist") hosts the first "Lunchtime Live" session (May 20, 2020), giving practical, field-oriented advice for roofing sales. Key topics covered: etiquette when canvassing during COVID (mask use and local norms); direct-mail tactics for fresh hailstorms (which Battle Pack letters to use and a multi-touch neighborhood playbook); how to approach homes with discontinued/recalled shingles (specific language to prompt inspections and potential insurance replacement); strategies for dealing with challenging insurance adjusters (differences between catastrophe/mobile adjusters and in-house adjusters, managing homeowner expectations, requesting reinspection/second adjuster, and escalation); and a conversational "I'm not selling anything" pitch to lower homeowner resistance. He also announces a forthcoming indexed training library of his videos and updates to the Battle Pack.

Chapters

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