The "Why" Behind My Channel & New "Marketing Battle Pack" For Roofing Sales: JUST RELEASED!

Hey guys, Adam here, the roof strategist. And welcome back. I have a two part video today. First is a fun story and second is some really exciting news on something I just released. And all the links are in the description. Before we jump in, I originally sat down. I actually already filmed this video and decided to scrap it and start from scratch because I got an email from a guy named Cody who's taking the 30 day sales challenge. And Cody responded to one of my emails that follows up in the sales challenge. And he says, adam, why do you do what you do? I originally had this whole video planned because I just released my marketing battle pack which I can share with you in a minute. And I said, you know what, I got to start over. So I scrapped the video and I'm refilming now to answer Cody's question for everyone. So, Adam, why do you do what you do now? I've shared a little bit about this in the past in the channel, but I really wanted to kind of bring this down a notch into a super personal story. So I landed in door to door sales out of a time of desperation. I was at that point a massage therapist. I was earning around $20,000 a year and pretty broke. I was visiting my family who lived two hours away for Easter. I literally couldn't afford gas and I was in my 20s. I had to call my mom up to ask her to fill my truck up with gas so I could go home. I didn't drink, I didn't spend. I was living on 30 bucks a week in groceries like it was a dismal place. So my stepfather, his name's Ron, was in the roofing sales business in Colorado and I was in Wisconsin at the time. And he says, hey, you can make money selling roofs. Door, door. I said, what the hell? Who sells money? Who sells roofing? I didn't know you, like sold roofing. So I jumped on Craigslist and ended up finding a great company to work with, which is the company I ended up becoming COO of. And the owner of that company became a very good friend and still is very significant part of my life. But he was busy. He had multiple offices and it wasn't out of ill will, but I had no training. I literally, like, I came in late, got my teeth kicked in, and everyone said, adam, don't quit your massage therapy job even though you're broke, it's still some money. Well, I went all in. I had 1400 bucks to my name. I think it's 10, 14. It was enough to last me Like a month. And I like, I took the leap. I went all in and I did everything I could to make it work. And I had a lot of motivation because I was going to starve if I didn't. So I wanted to find ways to stand out and be different. So that's when I created my first marketing letters, which are now part of the marketing battle pack. And I'd use those to leave behind at doors because I was like, you know, I was late to the storm and I was the last person at the door. Got my teeth kicked in left and right. So long and short of it, fast forward. I succeeded. I did. I made about 140,000 of sales that I generated in the first eight months late on a storm, which is a huge difference in my life when I was doing $20,000 a year. So when that happened, I started to get really excited. Like, wait a minute, the stuff I'm developing is really working and it's helping people. And that's what led to my first product, which I'm skipping ahead a bit, but at any rate, I use this and I started printing out stuff on my home printer because it's all I could afford. And then I realized that's why it was working, because all the other marketing material that was left on the door just screamed, there's marketing material. Right? Overly designed door hangers and all that crap. And I really wanted to create an emotional connection, like a real bond with people and be a real human, not just sitting there like pounding on the door as if they're dollar signs. Now don't get me wrong, it was a great motivational tool, but I didn't want my homeowners to feel like they were just a target. Like I wanted to feel like I cared about them because I actually did. So anyway, after working my way up into the roofing business and becoming COO and then leaving to do one on one work, I realized that all the people I was saying no to were people that needed me most. That was new salespeople that were brand new, seasoned salespeople that wanted to get better are growing and aspir companies that were either just getting going or hovering between the 1 and 3 million mark, really wanting to scale and they couldn't afford my rates and I had to say no. And it was tough because I had to say no. It didn't make sense for me to work with them, but that was saying no. So the roof strategist. This whole channel started on accident when the videos I made for paying clients was literally password. Protected. And one day I just made them all public, no intention of doing anything. And people kept responding like, hey, make more, make more. This is awesome. So that's what inspired this whole channel to start, was to be the only person on YouTube providing. Well, I shouldn't say that at the time. And I have no idea. Truthfully, I don't even really look close at what other people are doing. I just keep my head down and do what I need to do for you guys for my channel and responding to the feedback that I get from subscribers and from you guys and gals. So anyway, I'm putting these videos out. I'm like, listen, I want to pivot and be the free training guy on YouTube. I want to give away for free what everyone's trying to sell. So that's how all this free training started. And then I realized that kind of the fastest way to get traction because not everyone's super talented at writing. And I have like studied. I still to this day work with companies one on one on a marketing level and I do one on one consulting and coaching with roofing companies. So I live and breathe marketing and sales. So that's when I started putting my products up there. And you just download them and you use them and the feedback has been awesome. And I was like, you know, I really want to, I want to spruce this up. I want to put something out that is like an absolute no brainer. That is so much information, material that covers virtually everything you'd ever need in roofing sales. And that's what led to the first expansion pack. So I promised the expansion pack to every new purchase. I was working at it, I was taking feedback and then it just was like an onion, just like evolved and evolved and evolved and it grew to this thing that I didn't expect it to be, which is now my marketing battle pack. Now this is literally just the table of contents. I would be sitting here with a large stack of things, but I printed it all out and I just released it and I'm so excited to share it with you. And this is kind of a different video. I'm always doing free training stuff, but I've been getting questions. I just want to educate people and if anyone has questions about what's included, I can direct them to watch this. So all of that, that why of helping the little guy, right? The people that don't get the training and resources from the company, the owner that's growing, there's nothing faster to see faster success than literally just have the right tools paired with the right training and the training you find here, the tools are here now. Many people, if they can't afford it, don't want to buy, that's okay. Like use this stuff, apply it. If you like what you see in this channel and you want to apply all these concepts on your own, like this is for you and you should grab a copy. You can click to the page, you can see everything that's there. But I just want to walk through it and I'm not going to go in super high level detail because I don't want to sit here and do that. I want to just bring this up as an option and share the why behind it, because it's been asked. So the marketing battle pack literally has virtually everything you'd ever need to market for yourself, for your company. Anything from getting leads to getting reviews to getting referrals and everything in between. So this just released. All the folks that have purchased from me in the past got it for free as a thank you. If you're one of them and didn't get it, email me adamroofstrategist.com and I'll send you a copy. Price is wicked low. It is going to go up to reflect the additional value and the work that went into it. And that price will go up on February 7th of 2020, which is Friday. So you can get now, grab it now and save. And then after that it'll be up at its normal price, which by the way is still going to be stupid, affordable and no brainer. But inside here. And I'm just going to rip through this high level because I want you to be able to see what's inside. But in a nutshell, the minute you check out and complete that process, which is super simple, you can do it right on my website immediately. It'll take you to a place to download it and once you click download, you'll be able to open it up and inside you're going to first see an introductory letter and a video and that video is going to walk you through everything. But literally it's copy, paste documents and everything that's in yellow, you just need to fill in and you print it out on your home computer. Stupid, simple to use. And everything's on the website that my computer I think just went to sleep. So you can take a look. But in a nutshell, I've got two bonuses that are in there, by the way, which I'm going to hit at the end. I've got how to use a contingency agreement as a sales tool. Most people use it as a contract. We want to hold the customer's toes to the fire. We want to help close the deals. Sample contingency agreement. This is double sided by the way. I've got canvassing scripts, about 19 of them to hit every stage of the storm from fresh to partial payments to denials to check in hand how to approach them differently. Down to call scripts for residential, for commercial, multiple variations again based on the storm direct mail letters. I used to have my one under the radar sales letter which I've even continued to test and refine and have changed the formatting to be really really great. Capture people's attention and then I've added four more and under the radar one. Sorry I missed you for showing up at the door tired of roofers at your door. So if you want to hit an area that you know has been just pounded to death, you can use this one to stand apart by not knocking the door. An install notice. You can literally direct mail every house in the neighborhood along with hanging or leave behind letters to to get them to call you when, excuse me, to notify them of the installation and offer the same services to them. I have a denied or underpaid claims letter. So imagine you're working fringe area. You can boom. You can target like hey, it's a fringe area. I'm going to send this letter out to see if there have been denied or underpaid. Now guess what? People will reply even if they have been approved or if they have a check in hand or anything like that or if they haven't filed a claim yet because it piques their curiosity. And you'll see why. In that letter I expanded my door hangers and leave behind letters. So there's oops, I'm on the other sheet now. Where did that go? Yeah, so I've got a general one, I've got a 12 pack 13 neighborhood announcements to work installs. I included my 12 step sales process. That's kind of, that's my start to finish. Everything from inspection to sale in 12 bullet point lists is a cheat sheet for salespeople to know what topics to hit, when to transition to the close and how to even do the inspection using your phone, take videos and pictures. I included my free ebook by the way, three tricks to get to the kitchen table. I've got follow up templates for email, call text. I have customer project update emails which I developed way later because I realized that sometimes we get busy, we forget to communicate like hey, take your wall hangings down, make sure Grandma's urn isn't hanging and come shattering down and goes to pieces, right? So those little communication pieces, because ultimately what I found is that when you provide incredible service, you get referrals. People love you and they write you reviews. So we are in the service based business. These tools are designed that not only for project updates for your customers, for new leads, new customers schedule notifications and job completion, they also ask for referrals. So you're laying referrals in there and speaking referrals. I include my referral program, which is a cheat sheet, a leave behind a little printout thing that you can slide in the customer's folder, you can bring up when you're there. You have a formal, like it's not just hey, willy nilly, I'll talk with you type of thing. It's literally a written, it seems very formal, legit and excites people, right? Has its own identity, a call script to set those appointments. I have 30, 60 and 90 day referral emails after the job is done and paid in full. So all the customer update emails, those go out during the project, but after the project, in a month, two months, three months, these are drip emails to stay top of mind, provide value, let them know to keep receipts, let them give them some information, some valuable information about the process, protect them in the future, tips about insurance, and then ask for referral at the end so you stay top of mind the whole process. So using this just for grins, you can see it come together. You can use my canvassing and call scripts to get leads. You can use my direct mail letters to get leads. Use my sales process to help present, do your inspection and close the sale. Use the contingency agreement in that process to use that contingency agreement as a sales tool. Then you use the customer project emails which lay around the referrals. Then through the process you're going to use my referral program to, to get referrals. Then afterwards you're going to Send drip emails 30, 60, 90 days out to stay at top of mind, deliver incredible service, get more referrals. Then you can use the getting reviews and testimonials, emails and texts to get reviews and testimonials either whether it's Google, Facebook, Yelp, whatever it is, any of those platforms. Plus you can use them on your own Facebook page as a salesperson. And the icing on the cake is my insurance agent, networking and referral program. Alright, this has to be done legit, guys. You can't sit there and grease palms and you can't pay off insurance agencies. You have to win the business by doing a great job, delivering value, delivering service and giving them a reason to reach out to you. And this process, by the way, there's four letters and emails. They can be used as letters or emails. And I do recommend calling in addition to this, but insurance agents need to be handled delicately. So. And I'm going to be doing more videos on that in the future. But imagine like you're sitting down with a homeowner. You sign them up, you say, hey, I have a little added thing for you. If you let me know who your agent is, I'll reach out to them and kind of keep them up to date on this process. That helps you out, obviously, and that's an opportunity for you to win more business from the agent. And the way to do that, by the way, is by providing value, not greasing their palms. And I'll show you the couple little things that I do to help build those relationships and get more jobs from insurance agents. And then those bonuses I was telling you about. Sorry, there's so many things in here I got to flip around. I have a bundle for sales training info covering my four stages. The claims process, acing your pitch, positioning yourself as a roofer versus storm restoration contractor, and some selling secrets on addressing needs versus desires. And then I have a whole bundle on productivity and goal setting. Everything from, from how to monitor and track your canvassing digital version, versions you can fly out on like a tablet or print version. I'm a print guy, so printing that out, a daily schedule, income plan, goal, a daily sales points game. Like if you're. I don't know, I gamified it so I'd keep a chart like and you'll see how it works inside. But you have points for each thing. Prospecting, sales, new leads, sales, appointments. And the idea is just accumulate points. So points are your pipeline. If you go to get your 10 points a day, you're going, you're going to make sales and hit your goals. So it's just creating a game around. It's really fun. And then some time management stuff. It's super powerful. Everything's up on this page. And instead of just doing this video about this new marketing battlepack which I'm super excited about, Cody's email could not have come at a better time because it really inspired me so to bring my why and inspiration into what I'm here, what I'm doing and how this can help you guys out. So if you are interested, and again, no obligation no pressure. Check it out on my webpage. There's a link in the description. You'll get all the details there. Price goes up on February 7th. So I wanted to just provide kind of like a little mini flash sale opportunity for everyone who's been following me and helping this channel grow. Because without you, it wouldn't be here. And it's been so fulfilling and so fun. So thank you all. And last but not least, this stuff's tested, it's proven, I've developed it, I've used it, I've used it with clients across the country. But most importantly, I back it with a 100%, no BS money back guarantee. Guys, have I refunded some? Of course I have. It's people. Now, do I agree with why some of the refunds come in? That's not a matter of opinion. The point is, it's your money. If you get the thing and you're like, man, this isn't what I expected, or I don't like it or it's not working, you have two options. One, email me and I'll say, hey, here's your money back. I'll happily refund it. Guys, it's okay. Now, does that happen a lot? Absolutely not once in a blue moon. But I just want you to know you got no risk, right? And the second thing, sometimes if you're trying something, it's not working. Email me because there's a chance that there's something that you're doing that you're not aware of that if you tweaked, is going to work. And I've had that happen twice now. People like, hey, your letter didn't work. And I'm like, guess what, Tell me how you're doing it first. And they tell me like, oh, yeah, dude, change this, this and this and do it that way. And then, by the way, one of those testimonials is in one of my emails and his response was, your letter is working and a big thumbs up. So this stuff works and I stand behind it. So if you have any issues, you let me know. I'm easy to reach. You can reach me personally. Adamaroofstrategist.com Again, the marketing battle pack is just released and it's all because of you guys and gals, your inspiration, your feedback. Thank you for helping make this channel a reality. And I cannot wait for 2020. I've got some super exciting stuff in store and I'm always, always, always taking video suggestions and ideas in comments and via email. Adam@roofstrategist.com thanks for being here. You guys are the best. I will see you on the next video. All the links are in the description. Don't forget to subscribe. New video come out every Tuesday morning and click like comment. We'll see them all. Look forward to seeing you soon.