Why I Flipped My Views On Financing

If you don't believe this statement that the easiest way to close more deals, the easiest way ever, is by offering financing, then let me ask you a question. Imagine you walk into a Dodge dealer or Ford or Chevy, whoever's your truck of choice. You find the truck you want $74,000. Dealership one says cash only. That's it. Dealership two says, hey, you got options. I can get you financed at X dollars a month. We can lease at 750amonth or if you trade that vehicle in, I can get you in at just $200 a month difference. We'll get this thing paid off. Which option is best for you? Which dealer are you working with? The cash only dealer or the one that offered you three really affordable solutions to fit your budget and give you the easiest, most affordable way to say, yes, I can drive off that lot in that brand new truck. Yeah, it's pretty crazy, isn't it? And that, my friend, is why you need to be offering financing on every single job. I'm going to share more in just a second. First, welcome or welcome back. My name is Adam Bensman, the roof strategist, and I'm humbled to be doing this video because my views on this have changed. But I'm not afraid to admit it. Why? Because that's growth. This is sales. This is a ever evolving game of continual learning and that's why I love it so much. In fact, it is a Sunday today. In my Sunday funday is filming hours and hours and hours of video to master my craft, challenge myself and continue to learn. So as I take a big old slice bite of my humble pie, I'm going to tell you this. I now believe in offering financing on every single project you, including insurance jobs. I in fact practice what I preach. Even though I'm not selling roofs, I'm selling my own system. I now have offered financing options to fit any budget for our sales rep packages and our owners and team packages. And I will tell you the difference in our business has been phenomenal. So how does this all shake out? How do you use it in roofing? What does it look like? Let's remove the mystery and get started. Welcome, welcome back. My name is Adam Bensman, the roof strategist and everything I do here on my channel is designed to help you and your team smash your income goal and give every customer an amazing experience. You know, the buying experience is pretty significant for customers. They need to know you're easy to work with, your project's affordable and I want to choose you so let's start doing that, shall we? All right, number one, when we have options, and I use this example, we just ripped the band aid off and got to it. I'm trying to make my videos tight, shorter because you need to just jump in, learn, go execute, make some money, come back for more. So let's rock and roll, shall we? If your roof average roof is $20,000 and you sit there, let's say you're not offering financing. Hey, we want to buy your roof. It's 20 grand. Great. Because guess what? Back in yesteryear, back in the 2020 time, 80 to 85% of the companies I was working with, their sales by the way, including some of the top retail companies, were cash deals. The government was pumping us full of money, sending out rebate checks, all that good stuff. But now what's happening? Our market is going like this. Analysts are freaked out. We are about to go into a deep depression. We don't know when it's going to, when we're going to come out of it. Inflation is out of this world. Homeowners are freaking out. Interest rates are spiking. What we will face is two paths of contractors. Those that survive and even thrive during, during this market downturn by adapting their sales tactics to continually serve homeowners. Do not be duped that roofing is recession proof. It is, but only when you adapt to the right way. We are an essential service. Every structure in America has a roof on it that will in fact need to be replaced. And you, my friend, happen to be the solution. But it is up to you to adapt to the times and make it affordable for homeowners. What we want is an easy yes. You like the roof, you like our company, you like our product, you like me, great. Which option's best for you? Just like the vehicle analogy before, now I want to bring you to a scenario. Imagine roofer number one, cash only, right? He's from yesteryear, by the way. I had a gentleman in the Pitch Pro Movement, the group I run, the group mentorship. And he was not offering financing, cash deals only. His sales weren't phenomenal. He wasn't doing horrible, but it just wasn't great. And all of a sudden in the Pitch Pro Movement, we talked about finance and getting set up with it, what it'll do for your business. Boom. Flips a switch. He starts financing, runs an ad offering roof starting at a very low monthly amount. He, in that first week from running that ad, sold eight roofs. Yeah, eight roofs in a week. If an average profit is $4,000. Do the math. That is a lot of money coming in simply by offering a homeowners an affordable option. Just like getting a yes to the truck. Which option works for you? We do the same thing with roofing. I practice what I preach. If you want to see this firsthand, click the link and you're going to see the roofing sales success formula. I have packages for owners and reps. Inside you're going to see that there's a one time only investment for reps. There's a three monthly investment. So we can make it super affordable for reps getting started. Or we have a 0% for six months through PayPal. Buy now, pay it off later. If you get in there, I can help you make a sale in the first week or less you get paid. You can chip away at that. By the way, you're already made whole from the one sale. You'll have more money in your pocket than you initially invested. And for owners, we did the same thing. You have a cash investment option, the one time only. One and done. You own it for life. No monthly fees, no annual fees. Or we can break it into two months for you. We can break it into four months or six months. So if we hear, hey, you know what, cash flow is tight, here's a great idea. Start with six months. I can get your team making a lot more sales in the first 30 days. If you want to consider that you're going to have a 60 day return to you sell a roof and get paid. That means you have two really small monthly investments. You just made tens and tens of thousands of dollars. The investment's 100% paid off, you had no cash outlay. And then you float that over the next four months. Or better yet, you call me early or email, we prorate it, you're one and done, paid off, no early payoff penalty. And that's a way to accommodate cash flow. So you said yes, which option is best for you? The one time only two options, four months or six months. When we made this shift, it served more customers, we had more people getting excited about it, and now we got folks that are just picking whichever option is best for them. It's not one decision, can I afford this? It's yes, I want to work with the program, but now I just need to know how to go down that road. So I want you to think just like that car analogy walking into the dealership. Path one, cash only. Path two, here's your cash deal, here's your lease deal, here's trade in plus minus the difference on your finance option or just buying it outright. Which option is best for you? Now we're just picking how to pay you, choosing which one is easier to pay you rather than having to sell the value and explain why you're more money. Because if contractor one's at 20,000, cash only, or contractor two is at 24,000, but the 10 year amount financed is so low that anyone can afford it, who wins the business? You guessed it right. The company who's charging more. It's all about meeting the customer where they're at. So the key takeaway offer financing for every project. If you want to learn more, we got a couple options for you. Text the word demo to 303-222-7133. If you're interested in our full sales system, you'll get a link back, you'll be able to pick a time to meet with our team, or you can text the word free to the same number. And what will happen is we'll get a link and once you click that link, you can enter your name, email, and we'll set you up in our new free training center. Access to all the videos. The pitch like a pro Roofing sales training video library organized by category. My roof claims crash course, my recommended reading list and a special announcement that's only available inside that free training center right now. So again, for you, totally free. So pop in there and I want to hear from you. Are you offering financing on every project? Because I didn't in the past and I actually have a whole bunch of updates mapped out for my closing strategy. In fact, I'm overhauling the entire thing and redoing it. Not that it's not effective because we've got companies in every single state using it for storm and retail. Tiny companies, some of the top hundred roofing companies. But as I have continued to grow and develop and learn new things and test new concepts and learn from other people, I am going to begin encouraging you to offer financing on absolutely everything. We just want to make it easy, we want to make it affordable and we can't sell out of our own pocket. So I'd love to hear from you. Let's start that conversation. Because a rising tide lifts all boats. Are you offering financing? Are you not offering? Has it helped? Has it hurt? I'd love to hear. Drop a comment below. Hey, that's all I got for you for this video. If you want more, hop into the free training center here or hang with me on YouTube. Hop in right here in this video. They think you're going to love it. I'll see you soon.