This short YouTube excerpt (Adam Bensman) argues that a person's greatest threat and greatest earning opportunity are the same: what they do not know. Bensman emphasizes that lacking knowledge causes losses or inefficiency, but learning (e.g., mastering one-call sales closes) converts that threat into dramatic time savings and increased revenue.
Your greatest threat is the exact same thing as your greatest opportunity. This one here, this threat. Your greatest threat is what you do not know. In other words, a lack of knowledge. What you don't know is what gets you into trouble or scary situation. But on the other side, what you don't know yet is also your greatest opportunity. Because I said the word yet. It's what you discover that becomes the foundation for just totally wild growth. And I'll give you an example. Imagine you run 50 sales appointments in a year and you can't one call close to save your life. So that's going to require every visit, two or three visits to the home, which burns up all this time. But the minute that you learn to close on a one call, close those 50 appointments you run, take a third less time, meaning you freed up almost 70%, 75% of your time. On the low end, say it's 30%, which means the same effort here. This effort, before you learn it, is going to yield an output that's similar versus same effort. You learn this new stuff, you start closing deals left and right, and now that exact same effort, you earn more money and.
