A sales trainer shares a key question to use on sales calls with prospects. The technique is designed to help coaches and digital marketers engage more effectively and close deals.
This secret one liner makes sales calls easy. It's also why our coaches close nine of every 10 calls that they take. At the beginning of your next sales call, just use the following. Hey, before we jump into this, just one quick thing. I always like to ask, why now? Why me? Why are we on this call today and not in six months time? And also, out of the hundreds of coaches out there over social media, how come you and I are on this call? This is where the prospect will, number one, tell you why this thing is important for them to fix now and why they shouldn't think about it. And number two, they'll tell you why they feel that you are the coach for them. Maybe it's a certain piece of content that resonated. Maybe it's your backstory. Maybe it's an amazing client transformation that you got this simple line, why now? Why me? Changes the entire dynamic of the call and makes the sales process so easy. Make sure that you go hit save on this video so you can go watch it back before your next call.
