Ruby 职播间|探索Byredo品牌故事

16 Jun 2021 · 3 min
2:31

在本期 Ruby 职播间节目中,主持人 A 与 B 介绍了来自瑞典的高端香氛品牌 Byredo(中文常译为百里豆)。他们先说明了该品牌在欧美明星中的高人气以及其视觉海报的吸引力,随后重点讲解了 Byredo 最具代表性的香水——“Rose in No Man's Land”(中文译作“无人区玫瑰”)。节目通过想象一朵在战场荒凉环境中绽放的玫瑰,阐释了这款香水的灵感来源于第一次世界大战的战场白衣天使,强调了其独特的情感与意境。随后,主持人介绍了品牌创始人 Ben(Ben Gorham)的多元背景:印度与加拿大的成长经历、艺术绘画训练以及环游世界的经历,说明这些经历如何促成他与调香师的合作,将绘画的艺术感转化为香氛创作。节目还指出 Byredo 的每一款香水都有独特的故事,避免了香味之间的“撞香”,体现了品牌的艺术化、叙事化和差异化定位。整体语调热情且富有画面感,旨在让听众感受 Byredo 的品牌精神与其标志性香氛背后的故事。

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