adriana rocha architect of hybrid intelligence synthetic data systems
This executive profile presents Adriana Rocha as a leading technologist and serial entrepreneur who has shaped the field of Hybrid Intelligence—the integration of human empathy with synthetic data. Over a 25‑year career she has founded, scaled, and exited multiple ventures, most notably eCGlobal, which built a continent‑wide market‑research ecosystem connecting over one million consumers and was acquired by the Stefanini Group in 2022. Post‑acquisition she steered eCGlobal into the Generative AI era, reducing time‑to‑insight for global clients. Rocha also serves as the sole Brazilian member of the ESOMAR AI Task Force, influencing global AI governance standards. In 2025 she launched Wortya, a “Native Digital AI” platform that deploys Digital Persons (synthetic‑human hybrids) to model audiences, simulate strategies, and provide on‑demand expert agents, positioning the company as an operating system for organizational intelligence. The profile highlights her dual academic background (Computer Science and an MBA), technical credentials (MIT xPRO certification, Exemplary Assignment Award), and thought‑leadership recognitions (Valor Econômico feature, advocacy for diversity in STEM). The narrative underscores a consistent pattern of anticipating technology trends five years ahead, building community‑centric data platforms, and translating technical innovation into strategic business impact.
Topics
Hybrid Intelligence Vision: Merging Human Empathy with Synthetic Data
Rocha’s overarching concept that combines human emotional insight with algorithmically generated synthetic data to create more nuanced, scalable intelligence solutions.