VyTalks with Adris Chakraborty – Founder of LykStage | Redefining Talent Discovery in India

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तो चलिए हमारी किचन में आ जाइए मैं क्या बना रही हूँ हेल्लो नमस्ते। and welcome want to why and here to chatted me today i have jisacrbatwelcome the show.

Thank you so much a, thank you very much for having name in your show and dipyappricite giving the time difference।

We are very very excited to have her vitas today and i am sure that we have a lot to know about your last time line or right from university of cacadatocolumbia business and to today, but before we die deep into this do tell me if i to deride you in one word, what would be more ap business man on topneliketeles about your journy and how it all started.

I m onderpranirby defoltyounwiyou know i always tell that i respect people, who actually got into undrpraniarship by choice not by pose i got into ountrpraniership by defold that means i had no other choice and i got in it so i dont know have the at the right enterpranierand i don⁇t know what is the defination of it in i feel one of the trade of an enterpranier is to keep moving and creating.

A.

Self driven atitute.

Then.

Dont year know to anything always figuring out a solution, then you have no one to help you out you know the right the ability to anticipate signals.

Of your life.

And trying to act on those signs and i think the last thing is the attitude ability to into acted your managing people managing a relationship। because that the driving force for any and you cannot do everything by yourself you need to motivate your team your team to seek help from other, they have no reason to help you accept that they like you and they help you you need to make yourself likeable to people and i dont know i think i have not god that atitude much and i try to learn every day from my mistakes and i am the biggest criticize it myself you know that i always feel that i have not dominos and i can do a bit more i think that s basically and me where i am to but i would say that you know in terms of indepence are not achieved anything yet trying to achieve and still struggling the way i use to struggle in my all days people feel i have achieved a los but but i feel have not to be one and i feel there so many and whenever i feel that complacent from people saying that a a lot i see up and i see that when i see up the i see that i am so at the bottom and when i feel very frustrated and i feel that i ve done nothing in my life and i m still struggling and can i really do anything than i look at i look down and i see that how much top i am and that keeps me moving i feel that we interplanitship and coming back to intepanichiin my child do i did when i finish my university my only de was to apply to a us university for my pas de i got a scollegship full scale ship that was way back nineteen ninety five visa was refused to is so i could come to this country and i could full full my dream i almost los form of coming but my work journey to my profesional journey i got another oportunity in to tous to come to us i can and then my profesional journey has been always very sad challenging you know i was not able to sun vins possibly my boss is that how much i can contribute the organization and whenever i cid cid my best and i figrdidouthatlusing out and i lose my job and i fegerdidoud that may the direction it is on completely that really lord a lot of my confidence can i really do anything so same thing happened when i can t u s a sent with a man was working and then sunday a los my job and it was a completely on country for me and i din now anyone and i had no clue what am i going to do i was not educate an to actually give my time it s going to only distort the existing stability of the organization the company s i feel they are doing a wonderful job and then my daughter as also know join the team and she finished her under graduate and the re doing fenomenal well that is one second is that every where as i told you that i feel that in blessed i got few people who you know stuck with me and i m not a very easy for for somebody s stake and thats whether i was mentioning man management power is very poor and as a manta panier you need to be able to articulate that very well and you have to have that a very strong ability for man management because that s only way for you to safe। but some people have stuck around with me and they have taken all my you know i say those elements which i cannot deliver will they have taken on there and they are managing so i just i just interact with then and i dont need to interact with the people down the line। because those people who have taking that responsibility from me on their sholders they are very well managing that so i feel that in blessed i was walking.

On the age twenty years back i.

M still walking on my on that age still today but things are progressing you and i see that things are happening so i need to manage few people i dont need to manage a large number of people have been you know it would have been disustres if i had to manage so many people.

Id be the last person to be able to manage that but that s how i get a so much of my time to give devart everything on like stages today and i feel fortunate about it and and again i feel bless because its not know its not easy to get that kind of people who you can rely completely and r managing a living you good amount of time manage to do things which you.

Want to do.

I think i think what you rightly mention that you know in order to be a good it on tepanaryoushould be able to delegate the only people are you on this one again something i am sure that all our us and lisnerscanrelate specially the ones who are doing a business is that the fact that people trust in your vision and the fact they re willing to do that for you just because like you and the believe the vision that you re in for that is a very big deal thats how i believe that a lot of the on to in as a lot of the big company is a functioning today because when there is a manifestation of a lot of people believing in the same thing thats how the progress state think that a wonderful imsitethatyou have given us to this convesationwthis brings me to my next next question which i also notice something very intersटिंग that we dont have a lot of companies actively doing even today in india, but the thing is that you have patented you have a particular patent that says method and system of private messaging in a family computing platform that patent in itself a super interesting could you tell a seliberbrit about.

The p atinsyeahasiyou know before we.

Started.

Building like stage we already social networking platform for life okay and like as was built with the premise that it should have unic privacy filters and it should be a platform where families can connect with each other by creating unic privacy filters for every members of the family that they dont need to get intimidated by the fact that other family members are snooping on you and trying to find what we are doing and that the patent is all about you know that it is a family computing we have the families can intractitcrter like minded people can intractitecherther, but creating privacy for everyone you know its basically like when you leave in a joint family in a home every one price to have their own privacy you know so so what happens is that we taught about that facebook is a market okay and when you are inside your house, if you open the cartons people from outside can see what is happening in side or house, but when you for the cartons down, then people can see what is happening so that the world where you need your privacy filters। because you know when the social media platform started say popular amount people people didn⁇t realized that what are the downside of the social interaction? but today we know what or the downside of social interaction? you get trolled unnesecerlyyouget intimit y people home you dont know because of comment seemit had made so like was basically built with the premise that it gives the freedom to anyone to be able to share their voice and it actually connected with like in people and no one needs to know whom you are connected and non in a family, you can be connected with your parents, but the parents did not need to know who is your you know connections who are in your connection so that s where we got this patent and we got actually five patents on like you know which are basically related to privacy that how and we created suntan privacy filters where you can experience which you can experience on other social platforms so that basically the background of this pete.

I think and other thing that brings to this session meaning the close of the session is the fact that you mention that you know privacy so important and thats how you came up it this patel while a lot of these companies which are existing right now they all have been focusing on you know data and give us the data we want to know want to know your like and dislike i think it safe to say that you have taken a fat which is the rod les taken the rod thats un combinat rovenwordibecause it is brotastoanother very important aspect as you know the idea of personal space and even more so as be progress to words better technology the idea of having vertual personal space while it is nuance it is still very very revolutionally so i think that is also an amazing way to sat of introduce people to the concept of okay you know that amazing you can have your own space even in the area, where is completely wortlanbefore before i like continue and jump in to further semantics about what where all of that about like stage i think one thing that i have absolutely say is that like stage is a very very caci name and very very different from what we have anything that we have today so how do you find of come up with this particular name like what are the a moment for this name.

You we build the social platform call call like okay talk about privacy you know the most important thing of privacy there are two aspects of privacy one is as you mention that you need your own personal space in a vertual world the other is basically that while you are using a platform, you are actually spending your time and while you are spending your time, you are giving away a lot of a data points of yourself even if i dont know anything about you but from your you know time spend on a platform i would be able to create a profiling about yourself and based on that profiling i can monitize on that profiling to pushing targeted adatisionsoso that means you know that you are spending your time you at sharing your data points who which people are able to target you and giving you so cessing wo advetising and generating revenue alto that is happening without your consent, but i wanted to found i wanted to think about as an ice system where you not only you are spending time, but you actually rewarded for your time so that means you are not only get rewarded for your time but you are are sharing those data points which people actually can capture when you are investing your time okay so the like stage actually and i could figure it out being in advetising business that the biggest revenue you platform can generate is to video content okay we had like and we wanted to figure out that.

What.

Do e call our video platform then the concept of stage payment and i didnt think to much about it oneday morning i tout can we call it.

Like stage.

Its a good name lets go for it and then we would do figure it out that how people like it or not, but i feel that people could connect what like stages all about and its a video platform its a vartual stage for people to show is the tation so lot of people validate the name after i went with my god and i didnt think to much about the name i found the name to be caci went ahead, but then it on people all me that they are liking the name i said o lot of people me no to understand the name but i feel.

That we would be able to established.

The brand identity to quicker with this name because its connects with creaters you that they can come on this vertual stages to shokes their creation and at.

The same time you know when people.

Are.

In watching those creations they should also get rewarded for their time for.

Their watch time so the concept of watch time units actually we came up with the concept of wachdimunadthat the creator creates the watch time and and the.

People who are actually watching the content is actually consuming that watch time so when somebody s consuming the watch time.

The advetising roles in and the money s produced and when the many gets.

Produce it should get rewarded to p people who are creating the watch time we are in reward system in credit cards actually came there was a time when the market was flared by credit cards all the credit and people new that i can use this can use that but somebody cam cam ith a concept of credit card rewards and then that got that people s attention that why im spending money im also getting rewarded by this grade card company so lets start using this grade card today you can think about using a credit card, which doesnt have a reward.

In.

It there would be a time you know i think they re would be a time when you would ask yourself that what should i watch this content who is actually rewarding for my watch time and who ever is rewarding for watch time i would watch the content there there would be a time when every human will think this and like sig is just a very small step to create that awareness in this wold among people and then you know that because of your watch time a platform is actually generating revenue so you are not an insignificant component in the entire eco system, you are a very significant player stakeholder in the entire eco system and you need to get rewarded for your watch time.

What i am also very very intresed about that you mention that you get rewarded into the watch time credit so is the sertnsotispec carency, you are sorting form and which they get rewarded no.

No it is is.

A very simple mathamatical model so what happens is that when a creater creates a content, they are creating watch time units and when you are actually watching that content its consuming that wachtimunitby consuming that watch time unit the advetising ro and the money s produced so why amount is money s produce a portion of that why goes to the creator of the watch to the consumer of the wachdimmunit and the balance remains with the platform so that s how it is so you for every content when people are watching you know how much revenue is being generated when people are not watching that content the revenue generation of that content is very miniscule when lot of people are watching the content the revenue is much more so what ever revenue is being generated in that matometical modeling its get shared between the creator of the watch time unit, and the view of the watch time unit and the consumer of the wachdimunit and.

The platform.

Its your earnings in in the currency you deal with in your daily life। because the advetising revenue is happening is monitory arning so that monitory arning get rewarded between all the stake holders, but.

Thank you for clarifying this sorry to get you off but i think i.

Get then we want to spread across.

Other markets thats lovely and i think your entire concept is also very relatable to a rear life senario when we always have you know given take policy going ahead its not only take or only give so i think like state is very similar to the whole real life thing also when its a given take friendship relationship transaction with the platform which automatically keeps you know human beings emotionally much more actuated and obviously the same time get to wo what and it grid contact while while this completely changes and alters the world the digital wold that we see today and you know i can already isalie the part one which stages headed to change the water online media and advetising, but there is also being that kind of lingers on my mind is that there are so many digital platforms, which are there which are oltinateofarailable like you mention that you know amazon has brought in the rewards thing। because a lot of compatitersother so there were anypcfadwiseor any pice important information that would like to share with your fellow at an platform which are a long side in the digital journey, what to aid or what to absolutely not do in order to have your smart consumer also on your site। what would that be what would the peace of advise or learning to be.

You know we are a platform where we are not enticing people that you you are being rewarded for watching a satin content so you can actually do what ever you are doing on other platforms and you can actually get your the watch time and its basically like if you see on apple we get a teen din that how much.

In.

In our perspective it would be how much watch time you have acomulated this week or how much watch time you have acomulatedinmon now the thing is that its not that no one can copy us definitely the people would be there to copy us but but the thing is that you know it has to be done in a very equitable context so i think in todays world there are so many distractions happening so when you are building a product you know you get so many other i say forces which gips coming to you information is coming to you sometimes you get distracted to what you started building, but i think that you know staying focused and believing what you are building is very important you need to get the feedback from the market you you may be rong some times, but you can correct yourself by getting the feed back from the but i believe that if you stick to your guns and if you kip focus and you stay focused and you dont get distracted and you kip adapting to the market reality and market sinarialsby making the user experience better and making a capturing the feedback and use them as a very valuable tool to you week your product i think that something which can get you you know to succeed what you have been dreaming for its not that every time you nie to come up with a destructive idea, but the thing is that you can am on many choices if you can make your choise very easy.

Very similes very.

Comfortable for people to use it then also people that sticking is in your application the real the biggest example of this is amazon amazon is something which shows that i didn⁇tcome to discrupt the thing there are so.

Many people doing the same thing but.

The fact that destruct to the guns and making the tweaking to the market reality and under so that means i need to copy my stuff and it was so much inside us that we forgot that zerox is a company name and its not that action you are doing okay we use to feel that zerox means copying okay so amazon at some point of time its like that when you are thinking about digital shoping you are doing it s basically amazonin, but amazon is a concept you know amazon company s name and you what you are doing is digital shopping but it became socinononusbecause the stup that idea and the kept making the product and.

And.

They are relentless never stop and that so you see what they are.

Today.

I think this has been are such a lovely experieंcg getting to know all about like state in your personal jurnianmostimportantly i think the way the digital media and the digital advetising is changing its root and the direction and rich is going is just going to keep getting more and more avodasyoumentond you know on seville ocasions and when we find of understand the needs of the other people and what like stages doing is in of giving them a neutral platform like you said you know the can come the can put out their content do we the doing a the other places but over here there is the appreciation for the content for the media there there puting out and that in self is very very rewarding i would say so i think it s been a wonderful experience talking to you and ofcourse getting to know all about like stage i am now very very intre interested to you just after the selin hop on and you know check all about like stars and so take a.

Look your page on like stage have you re videos on like stage and see that how it is different than other platform it cretan imediate arning ability for the creaters and you can validate yourself we are in the right part.

Or not yes absolutely and thank you so much for taking out your time and having a conversation with vigo vigo as you know as also faili young media platform but we are also taking on st p i had one day at the time and a we really appreciate your joining us from all the way there and we hope you enjoy having this on session and telling us all about your journey and like a thank you so much cucrwatywance again di.

Ply appreciate your time thank you very much for having us on the platform.

On your platform thank you for watching this inside for video with mr cocrabertyand learning all about like stage i m sure you are as in i am to watch many more videos like bes tap the bell icon below and wigebillseyou at the next one take care baby and have a good night।