Episode

22 Dec 2020 · 25 min

0:00

In this HBR IdeaCast episode, host Kurt Nickish interviews forensic psychologist and leadership coach Nashiter Dao Solheim about applying "soft power"—the ability to shape others' preferences without coercion—to workplace relationships, especially when managing up (influencing super‑iors) or managing out (influencing peers and other stakeholders). Drawing on her experience working with psychopaths in prisons and trauma‑affected veterans, Solheim outlines a practical ABC framework: (A) Advanced preparation – researching the person’s motivations, context, and constraints before any interaction; (B) Body language and behavior – adopting open, relaxed posture, being mindful of stress signals, and arranging physical space (e.g., sitting at a 90‑degree angle rather than opposite each other) to foster collaboration; and (C) Conversation – using curiosity‑driven empathy, open questions, reflective listening, and framing requests in terms of the other person’s interests. She explains how these tactics translate to business settings: doing stakeholder research, tailoring communication channels (email, phone, video), creating win‑win hooks, avoiding egocentric, self‑promotional pitches, and mirroring visual cues in virtual meetings. Throughout, Solheim emphasizes that the same relational skills used with resistant, high‑risk individuals can be applied to everyday professional interactions, making soft power a repeatable, teachable set of behaviors for effective influence.

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