Futurist Gerd Leonhard - We're at the pivot point of The Good Future: CNN Portugal

What is happening right now is that we're coming to a pivot point, a decision making point, because all of these problems are coming together and forcing us into solutions. They're forcing us into a moment of facing the truth. In 2024, we're going to see the three revolutions change every component of our lives. The digital revolution is primarily about artificial intelligence. Now they call it the blue revolution. Next we have the green revolution. Everything becoming sustainable, everything circular. Not a single company in the world will not go down the road of discarding fossil fuel, of becoming better, about using resources, about giving back to the environment, about green thinking in general. Finally, we have the third revolution, and that's Big Pink, you could say the human revolution, the purpose revolution. We have to decide what is the purpose of all of this. Europe is the place where we can lead with sustainability, we can lead with purpose and humanity. Human intelligence is multi layering and machine intelligence is not. Do we accept that we're going to be dehumanized, de skilled, deauthorized, and take the economic benefit of that and look at everything becoming efficient and smart and super fast? Or are we going to say it's important that humans are in the loop, it's important that humans retain life, it is important that humans get to do things that's outside of the realm of logic. 2024 is the year where we are going to stop saying that the future is terrible. Some 50% of the population around the world gets their news from social media. So gets the news made by AI. This is the worst possible combination. Bad data, bad information, fake news, fake videos, fake voices, fake everything. On top of bad algorithms that don't understand the real world. We have to rehumanize media to bring back the humans using amazing technology. All awesome humans on top of amazing technology. Also the sense of belonging together, not dividing each other, but bringing each other together. It is so important to turn around the narrative of the future. We need to learn how to trust the game and to collaborate. Because clearly the ticket to the future is going to be based on collaboration. We have all the technology, we have the science, we have everything we lack in the world, the wisdom, the purpose. It's quite interesting to see that everybody is asking for companies, brands, organizations to be responsible, to be accountable. But sustainability, green issues, purpose issues, equality issues are always about policy and about politics. So organizations and brands have to be involved with taking a clear position in complex topics. They have to lead, to lead into the good future. In 2024, people are going to look for brands that are leaders in a holistic way, in a lifestyle way, in a messaging kind of way, in a narrative. People are going to look for strong brands that have a strong narrative that's based on sustainability, on the collective good, on purpose. People are going to look for those brands that will buy from those brands. They're looking for trust, they're looking for authenticity. Leaders need to train and grow their human only skills. That's what makes us unique, that's what keeps us from being a commodity. Understanding each other, what are called the compassion, empathy, intuition, imagination. Then all of a sudden, this tiny window, the future opens up. Why do I believe in the good future? First, I believe that humans aren't evil by nature or by design or by default. Humans are good at coming together. We have been distracted by technology, by media, by social media. We need to come back together and rediscover those things that make us human. We'll see the good future emerge in many different ways. Technological progress, new kind of regulation, new happiness, new ways of looking our energy world going to see an entirely different reorientation towards a better future.