Akeel JabberInvestment Director, Horizen Capital · Investor, Entrepreneur and Petroleum Engineer

AI Won’t Replace Strategy

6 Apr 2026 · 1 min

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In this talk, the speaker argues that artificial intelligence will dramatically automate the execution side of marketing—potentially handling 60‑80% of the work and manpower involved in running campaigns—making it easier for marketers to launch and manage initiatives. However, the speaker maintains that strategic responsibilities—such as determining target regions (APAC, EU, US), selecting customer segments (enterprise, Fortune 100, SMB), crafting positioning, and allocating budgets across channels—remain fundamentally human tasks that rely on intuition and deep company knowledge. The core message is that AI will transform execution but will not replace the nuanced strategic decision‑making that marketers provide.

Chapters

Where we see AI very, very clearly taking a huge share of work away is in the execution part, which is of course close to 80% of the work and time spent, maybe even 60 to 70% of the manpower also spent on, which is primarily on the execution side. And that is something which is going to be completely transformed by the AI. And it's going to make marketers far more easier for them to execute and run campaigns. But the strategy and the intuition part still remains a human thing. Because you exactly know for a particular company, for your target kind of customers, whether you're targeting companies in APAC or EU or in US, whether you're looking at enterprise companies, whether you're looking at Fortune 100 companies, whether you're looking at SMB companies, you exactly know what is the kind of segment you are targeting, what positioning actually works, how you actually allocate budgets based on what channels, how you want to do it. That is still a human job. So this is where we see a huge change which is happening.