Beauty Rep: Connecting Practices & Brands

So Beauty Rep exists to connect practices, which are med spas, derms, plastics, longevity clinics with brands. So brands like ZO Skin Health or Obagi Medical. Some of these have consumer retail products, but they also have backbar professional products and including things like devices like lasers, HydraFacial machines. And then they also have injectables. So Botox, filler, and this kind of stuff. And so what happens is these today, these brands have a sales rep and those sales reps have practices that they're managing in a territory. And it's pretty old school, kind of like old school pharma, pharmaceutical sales. And they go door to door and sell in these products into these practices and they call them and reach out to them on Instagram. And then on behind them, they have an education team because these products are professional grade products.