Akeel JabberInvestment Director, Horizen Capital · Investor, Entrepreneur and Petroleum Engineer

Customer’s Blueprint for Growth 📈

3 Jul 2026 · 1 min

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In this segment, the speaker explains how a major client acted as a catalyst for transforming their originally SMB‑focused product into an enterprise‑ready solution. By building features demanded by the large customer, the company overhauled its product and marketing messaging to address the needs of big brands. This shift enabled them to secure high‑value contracts ranging from $50K to over $100K per year. The speaker emphasizes that listening to a giant client provides a clear blueprint for the next growth tier, guiding both product development and marketing strategy.

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And it really was a pivotal moment in our transition from a simple, mostly SMB tool to something that's suitable for really big brands. Once we built those features, marketing updated a lot of content and created a lot of content around these things that really matter for a big company and things that quite frankly, I think you need in order to close a big contract. We now have contracts that are some of them around $50K per year, $60K per year, or even over $100K a year. So yeah, this customer taught us a valuable lesson. You can successfully market something you don't actually have, but when you listen to a giant, what a giant client needs, they will give you the blueprint for your next growth tier. And in this case, it was for both marketing and product, I would say.